Business is fascinating. Whether or not we consciously engage our thoughts into how it works and how we can improve it, it affects our lives. Those who have thoughts about business do a number of things: talk to friends/co-workers, write a blog, research more, present meetings or consult for companies. When the idea becomes very concise, thoroughly researched, and suspected that it could have a huge effect on business on a grand scale, the idea gets published as a book. It's a huge achievement, and a powerful symbol of thought leadership.
Maybe you've published a book. If so, it's likely that the process of your first book went much different than what you expected. Many positive things happen when one gets published, but there are also many challenges, assumptions, and other things that can take some steam out of what was originally just a great idea. Fortunately, it doesn't have to be that way.
800-CEO-READ wants to help authors, and future authors, understand as much as they can about the process and beyond, so that both the book, and them, can be as successful as possible. We've started this blog as a conversation about this information. After 20+ years in the business book industry, we know a few things about how the process works, and how the process can be managed successfully. We'll post our findings and thoughts here, and hope you chime in, too.