Authors (and anyone making anything) are going to be finding themselves looking more at the positioning of their ideas and products. As the market increases and changes, how will your book fit into it?
But before all that, how will your idea fit into it? I can't even tell you how many things I read per day. It's a blur. But what I can tell you is that they come from specific places, many of which I have chosen. A perfect example is you reading this blog (thank you!). The great thing about media today is that we have many options to pick from, to find out things that really align with our interests. It's a great, and easy, thing for people on the receiving end to take part in.
Trying to figure out how to tap into that from the producer side is going to be an ongoing challenge for all of us.
Any big ideas to share?