As an author, many opportunities will present themselves, and within them, negotiations will occur. Speaking opportunities will be provided with trade-offs for fees: exposure, book sales, etc. Some will demand big payments right off the bat. Others will build resources and audience through relationship development. The point is to get your idea out there, so that it can grow to higher and higher levels, more opportunities, higher fees, and widespread credibility.
Geno Church wrote today about the Spinal Tap clip where the guitarist shows off his amp that goes to a volume level of "11." Most amps, as you may or may not know, only go to "10." When asked about why he doesn't just turn his regular amp to "9" and when he needs the extra boost, then turn it to "10," he replies, "But this one goes to "11." The Spinal Tap guy wants something bigger right now. I think many authors feel the same way.
Short term high cash vs. long term raving fans is an equation you'll have to solve on your own. Think about the consequences of both routes.
Comments (1)
Jon,
Good post. It seems like there are two basic options for author/speakers.
One is to use books to promote your speaking. The book isn't primarily a product for sale. Instead, it is a solid marketing piece and is used to help you earn more as a speaker.
The other option is to use speaking to promote your books. In this case, the goal is to sell more books and your speeches give you a chance to get people interested.
It is certainly possible to do both, but I think a lot of people have one of these goals in mind.
David Rendall
Posted by David Rendall | July 9, 2008 6:41 PM
Posted on July 9, 2008 18:41