Q: Tell me about Dearborn Trade. How would you describe the "personality" of the imprint?
Zigmund: Split! At Dearborn we publish a combination of basic, tried and true titles as well as forward-looking, first-to-market books. This is a deliberate strategy: our customers have varying needs. Some are just starting out and want the basics that are covered in Anatomy of a Business Plan or You Need to be a Little Crazy, while others are trying to break out of the ordinary and look to books like Creating Customer Evangelists or The Radical Leap.
Posted by Todd S. at June 22, 2004 07:31 AM | TrackBack