W. Chan Kim and Renee Mauborgne, authors of Blue Ocean Strategy, were interviewed recently by Management Consulting News.
Here is the question we ask authors all the time:
MCNews: With more than 6,000 books on business strategy in the market, do you have a blue ocean strategy for your book?
Kim: Unlike other books on strategy, this book is the result of more than a decade of research and practice. Many strategy books conceptualize without providing a framework for what and how to do things. In our book, we generate action steps based on our experience of putting theory into practice.
We are saying that we found a pattern in the way innovation creates new markets. It’s not random, so we can structure it. The book presents the pattern for doing so. That message is actually counterintuitive.
Posted by Todd S. at May 7, 2005 12:22 PM | TrackBackThe idea that there is a pattern/structure to innovation is not a new one (even if it is counterintuitive to those who've not heard it before). And isn't Blue Ocean Strategy what Drucker called "Hit them where they ain't" in "Innovation & Entrepreneurship" back in 1983.
Perhaps this is proof of another innovation maxim - there are no new ideas, just new contexts.
Posted by: Paul Gladen at May 9, 2005 03:07 PM