800-CEO-READ Blog

Three Authors Recommend Small Biz Books

There was an article in the New York Times yesterday about books for small business owners.

Writer Lisa Napoli asked three familiar names what business books they would recommend:

• Guy Kawasaki, managing director of Garage.com


• Uncommon Genius: How Great Ideas Are Born by Denise G. Shekerjian (Viking Press, 1990)
• The Effective Executive by Peter Drucker (HarperBusiness, 1987 - revised 2002)
• My Years with General Motors by Alfred Sloan (Bantam Dell, 1964 - reissued 1996)
• The Innovator's Solution by Clayton M. Christensen (Harvard Business School Press, 2003).


• Seth Godin, need I say more?


• The Republic of Tea by Mel and Patricia Ziegler (Currency, 1994- out of print)
• The Pursuit of Wow! by Tom Peters (Vintage, 1994)
• The Art of Possibility by Rosamund Stone Zander and Benjamin Zander (Penguin USA, 2002)
• Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force by Ben McConnell and Jackie Huba (Dearborn Trade Publishing, 2002)


• Harriet Rubin, author of Soloing and former business book editor


• She says, "I never look in the business section anymore. I figure it's the same old stuff."
• She recommends biographies, particularly works of G.K. Chesterton - St. Francis of Assisi and St. Thomas Aquinas
• She did give a recommendation for Paco Underhill's Call of the Mall
Posted by Todd S. at May 14, 2004 01:20 PM | TrackBack