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January 20, 2005
What’s the Brain Got to Do with Business?
Well, everything.
To say that the pace of business is fast is like saying Michael Jordan can play basketball. In our “got to have it now” world, I sometimes find it challenging to tap my own creative abilities and those of my colleagues. Often, the pressure of the moment just overtakes you.
Here are five books I’ve used to train myself to hatch creative ideas no matter what constraints I was working under.
Yoram Wind, Colin Crook: The Power of Impossible Thinking
Barry Nalebuf, Ian Ayres: Why Not?
Jordan Ayan: AHA!
Michael Michalko: Cracking Creativity
Julia Cameron: The Artist’s Way
When I had an opportunity to ask Jordan Ayan, the creativity whiz, what he did when he faced a tough problem that had no apparent answer, he said, “I take a shower…I have my best ideas in the shower. Matter of fact, I had a second water heater installed in my house so I could take longer showers.”
Posted by Michael McLaughlin at January 20, 2005 12:24 PM