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May 31, 2005
More Reading from All Marketers Are Liars
Seth Godin ends All Marketers Are Liars with a list of other books worth reading:
Crossing the Chasm by Geoffery Moore
Positioning by Trout and Ries
In Pursuit of Wow! and The Tom Peters Seminar by Tom Peters
Blink by Malcolm Galdwell
Selling the Dream by Guy Kawasaki
The Republic of Tea by Bill Rosenzweig and Mel Ziegler (out of print)
Don't Think Of An Elephant!/How Democrats And Progressives Can Win by George Lakoff
Secrets of Closing the Sale by Zig Ziglar
Why We Buy by Paco Underhill
Creating Customer Evangelists by Ben McConnell and Jackie Huba
Emotional Design by Donald Norman
The Moral Economy of the Peasant by James Scott
Creative Company: How St. Luke's Became "the Ad Agency to End All Ad Agencies" by Andy Law
Suggest you add to this list one of the best books ever written on selling complex or intangible products to a business...Concentric Selling by Michael Bosworth. This takes his first book, Solution Selling, to the next level. Seth once said "the rules are changing (again)." Bosworth gets it...and so will you if you are interested in crafting a better sales strategy.
Posted by: Ron Rich at July 4, 2005 8:34 AM