June 23, 2005

The Best Management Book You Have Never Read

The front cover of the new Business 2.0 is plastered with the headline "The CEO's Secret Handbook". It seems that Raytheon CEO Bill Swanson has been distributing a spiral-bound book with the wisdom he has gained as a CEO. Jack Welch and Warren Buffet both love it. The title this little tome is Swanson's Unwritten Rules of Management.

The bulk of the article are the best nuggets from the unpublished handbook. There is also a critique by guru Jim Collins.

I wonder how many publishers are calling Swanson to get the thing published.

Check it out on newstands now.

Posted by Todd S. at June 23, 2005 12:52 PM
Comments

Hi where can i get a copy of this book

Thanks

Posted by: lai at June 24, 2005 10:35 PM

where can I get a copy of the book?

Posted by: V at June 27, 2005 12:07 PM

Would like a copy of the book, any ideas
Darryle

Posted by: Darryle Irving at June 27, 2005 10:22 PM

I guess I wasn't clear enough.

You can't get the book. It has not be published.

Swanson has done some spiralbound copies, but only hands them out to CEO friends.

I wouldn't be surprised if you see some publisher pick it up though.

For now, you will have to read the article...

Posted by: Todd S. at June 28, 2005 8:17 AM

You can read all 25 rules here: http://www.ccgmedia.com/article_william_swanson.php

Posted by: Joe Szabo at June 29, 2005 8:10 PM

You can get a hard copy mailed to you on their website.

http://wwwxt.raytheon.com/communications/whs_rules/

Posted by: Norm at July 6, 2005 5:56 PM

Hi,

I desesperately tried to have this book or its pdf file without any success. Please could you tell me how to do it or if you get one, is it possible you send me a copy against money?
I'm French, working in Nigeria and living in Paris.

Thank you for your reply.

Posted by: Philippe clement at June 29, 2006 5:55 AM
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