800-CEO-READ Blog

Pitchman for the Gray Revolution

Ken Dychtwald has written about "age" issues for awhile. Being a card carrying "senior" member of this revolution, I found this quote fascinating.

“‘Did you know that two-thirds of all the men and women who have ever lived past 65 in the entire history of the world are alive today?’ [Dychtwald] asks. ‘Throughout all of history, most people didn’t age. They died. So in the 18th century, couples didn’t say, ‘Gee, what would you like to do in retirement?’ Because you’d be dead...From where I sit...this longevity revolution will have a bigger impact on people’s lives, their money, on the economy, on our families, on work, than either the industrial or technological revolutions of previous centuries.’ “

You can get a bigger taste of what he has to say, here is a link (sub req.)

Ken has a new book coming this Fall. Here it is.