800-CEO-READ Blog: Focus Groups

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February 16, 2006

Focus Groups

Focus Groups are a waste of time and money.

You either know your business or you don't. Products or services must be actually tried in the marketplace--not shown on storyboards for opinion from outsiders who do not live or breath your business. If you still insist on focus groups--use your own employees-that might actually be of some value. Remember Henry Ford's famous quote:

"If I had asked my customers what they wanted they would have said a faster horse."

Posted by Steve Cone at February 16, 2006 2:14 PM

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