800-CEO-READ Blog

Books for Doing Business Globally

In the April issue of HOW magazine, designer Christopher Liechty is interviewed about his firm's work. Based in Utah, Meyer & Liechty have done a tremendous amount of work globally. He recommends the following books if you want to learn more about doing business across cultures:

• Cross-Cultural Dialogues: 74 Brief Encounters with Cultural Difference by Craig Storti
• Designing Across Cultures: How To Create Effective Graphics for Diverse Ethnic Groups by Ronnie Lipton
• Kiss, Bow, or Shake Hands: How to Do Business in Sixty Countries by Terri Morrison, Wayne Conway and George Borden
• Dun & Bradstreet's Guide to Doing Business Around the World (ISBN 0735201080, out of print) by Terri Morrison, Wayne Conway and Joseph Douress