800-CEO-READ Blog: WSJ's Five Best: Advertising

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March 20, 2006

WSJ's Five Best: Advertising

In the Weekend Edition of The Wall Street Journal, the editors asked Jerry Della Femina what were his five best books on advertising:

The 100 Greatest Advertisments 1852-1958 by Julian Lewis Watkins (1959)
Confessions of an Advertising Man by David Ogilvy (1963)
Bill Bernbach's Book: A History of Advertising That Changed Advertising by Bob Levenson (1987, out of print, ISBN 0394549201)
A Technique for Producing Ideas by James Webb Young (1940)
Reality in Advertising by Rosser Reeves (1961, out of print, ISBN 0394442288)

Posted by Todd S. at March 20, 2006 11:24 AM

Comments

Great books that 'everyone' should read. People should also take a look at the classic "Positioning" by Ries & Trout, the almost classic "Truth Lies and Avertising" by Jon Steel. For the rest of MY top 5 list, I'll have to think about it. There are so many...I'll list a few others on my blog as well.

Posted by: StrategyHack at May 4, 2006 8:11 PM