October 20, 2006

To the aspiring authors...

Jonathan Kranz notes that when pitching a book to a publisher, most people highlight:

  • Their topic
  • Their expertise

He suggests adding one more thing (which, I think, holds especially true for business authors):

Highlight your audience.

Do you have a blog with a following? Speaking engagements? Consulting gigs? Places/people that will buy your book?

Posted by Kate at October 20, 2006 1:17 PM | TrackBack
Comments

I would like to add to :
Their Topic,
Their Expertise

then, duly suggested
their Expected audience,

I add
Their motivation

Why?
Let me explain:-
Their is always a background (Necessity) for any work (to be)done.
And the quality of work depends upon the conscientiousness in planning and the environment.
You detail your competencies, your target audience (customer)(the beneficiary of the work) and love to get acknowledgement/ make money/ or get applause for success. However the recipient does await that confidence/ confirmation of the essence which controlled the development, before taking the plunge to commit one's time.

See! How can you write about deserts while having been grown amongst lush green forests. Let the shoe pinch the writer (by being a wearer first)

Priyavrat thareja

Posted by: Priyavrat Thareja at October 27, 2006 11:46 PM
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