$21.95
Customize It
Hardcover
238 pages
ISBN 9780060776701 Published Sept. 2005
HarperBusiness
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Posted Feb. 14, 2007 5:56 a.m. by kate
In Misc. - 800 CEO Read Blog
Happy Valentine's Day!
We thought about sending you a valentine or two but decided to give away our e-book, Nine Minds on Marketing [clicking this link will download the pdf]; you may recognize it from our Boss' Day sale. Compiled and written by the talented Andrea Learned; you'll discover the insights uncovered of the pickings of nine marketing minds.
You'll hear from:
- The Story Factor: Inspiration, Influence, and Persuasion through the Art of Storytelling
by Annette Simmons - Treasure Hunt: Inside the Mind of the New Customer
by Michael J. Silverstein - Emotional Design: Why We Love (or Hate) Everyday Things
by Donald A. Norman - The Experience Economy: Work is Theatre & Every Business is a Stage
by B. Joseph Pine and James H. Gilmore - The Trendmaster’s Guide: Get a Jump on What Your Customer Wants Next
by Robyn Waters - The Marketing Playbook: Five Battle-Tested Plays for Capturing and Keeping the Lead in Any Market
by John Zagula - Juicing the Orange: How to Turn Creativity into a Powerful Business Advantage
by Fred Senn - PyroMarketing: The Four-Step Strategy to Ignite Customer Evangelists and Keep Them for Life
by Greg Stielstra - Robin Hood Marketing: Stealing Corporate Saavy to Sell Just Causes
by Katya Andresen
Learn from Nine Minds on Marketing
Posted Oct. 18, 2006 3:46 a.m. by lynn-altman
In Marketing - 800 CEO Read Blog
Theres a lot going on in your world, certainly. But being knowledgeable about marketing is important to every position in the company. Heres a chance to get your hands on what nine marketing thought leaders are writing about. Monday we featured it as a Bosss Day gift and today I want to suggest it as a personal learning tool.
We worked with Andrea Learned, co-author of Dont Think Pink: What Really Makes Women Buyand How to Increase Your Share of the Market, to develop this e-book. For the project, Andrea read nine recent marketing books recommended by the brain trust here at 8CR, interviewed the author(s), and wrote nine essays. She did this so you can have an inside look into the latest marketing trends.
My sales pitch to you: Its only $8.95 (cheaper than the nine books, even used).Time: Itll take you an hour to read, tops. Print it off or save it on your laptop for your next plane trip. Heres a bit of what youll find.
The authors and books featured in the essays are:
- The Story Factor: Inspiration, Influence, and Persuasion through the Art of Storytelling
by Annette Simmons - Treasure Hunt: Inside the Mind of the New Customer
by Michael J. Silverstein - Emotional Design: Why We Love (or Hate) Everyday Things
by Donald A. Norman - The Experience Economy: Work is Theatre & Every Business is a Stage
by B. Joseph Pine and James H. Gilmore - The Trendmasters Guide: Get a Jump on What Your Customer Wants Next
by Robyn Waters - The Marketing Playbook: Five Battle-Tested Plays for Capturing and Keeping the Lead in Any Market
by John Zagula - Juicing the Orange: How to Turn Creativity into a Powerful Business Advantage
by Fred Senn - PyroMarketing: The Four-Step Strategy to Ignite Customer Evangelists and Keep Them for Life
by Greg Stielstra - Robin Hood Marketing: Stealing Corporate Saavy to Sell Just Causes
by Katya Andresen
With each essay, Andrea distills the books main ideas and methods for application and shares how her interviews with the authors better informed their written work. Her essays are reflective, inspiring and just plain fun to read.
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Here is an excerpt from Andreas essay, Make Marketing Superfluous, inspired by reading The Experience Economy and talking with the authors, Pine and Gilmore, founders of Strategic Horizons, LLP.
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Heres another tidbit from Zen and Countertrends, written after Andrea read The Trendmasters Guide and spoke with Robyn Waters, former Vice President of Trend, Design and Development for Target.
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More Authors Blogging
Posted Sept. 2006 6:53 a.m. by todd-sattersten
In Lists - 800 CEO Read Blog
Add Tim Sanders (Love is The Killer App) to the list of authors who have taken up blogging. I like his post yesterday on the ever present Barticle, articles that got turned into book and should not have. You'll see he mentions 800ceoread as a means to avoiding bad books. :)
In another great post, Tim also quotes a survey that shows there is a big reading gap between the average business person and Fortune 1000 executives (hint: you probably need to read more).
I thought I would compile a decent list of other authors who are also wisely getting their message out through blogging:
- Frans Johansson (The Medici Effect)
- Seth Godin (Small is the New Big, Purple Cow)
- Tom Peters (Re-Imagine)
- Ben McConnell and Jack Huba (Creating Customer Evangelists)
- Laura Ries (The Origin of Brands)
- Bob Sutton (Hard Facts, Weird Ideas That Work)
- Guy Kawasaki (The Art of The Start)
- Malcolm Galdwell (blink)
- Andrea Learned (Don't Think Pink)
- Jill Konrath (Selling To Big Companies)
- Steve Farber (The Radical Edge)
- Lisa Haneberg (Focus Like a Laser Beam)
- Brian Carroll (Lead Generation for The Complex Sale)
- John Hagel (The Only Sustainable Edge)
- Joe Jaffe (Life After The 30-Second Spot)
- Greg Stielstra (Pyromarketing)
- Dan Pink (A Whole New Mind)
- Chris Anderson (The Long Tail)
This list is in no way complete. Please leave others I have missed in the comments.
Rick Warren on Pyromarketing
Posted Sept. 9, 2005 6:21 a.m. by todd-sattersten
In Uncategorized - 800 CEO Read Blog
We always try to provide both sides here on the blog. In the current issue of Publisher's Weekly, there is another article about the coming release of Pyromarketing (you can get the back story here). I wanted to share with you the objections Rick Warren had for the book:
My request to Harper-Collins was simply that Greg's forthcoming book not use The Purpose Driven Life as example of pyromarketing, since that would be inaccurate. The effectiveness of 40 Days of Purpose spread from one pastor to another through word-of-mouth endorsement, not through anyone's marketing plan. That doesn't mean pyromarketing doesn't work. It just means that it didn't create the PDL worldwide phenomena.
Warren said he wants all recognition for the PDL sensation to go to God. "My only concern was that no one, neither Zondervan nor myself, claim credit for the astounding success of The Purpose Driven Life book. The worldwide spread of the purpose driven message had nothing to do with marketing or merchandising. Instead it was the result of God's supernatural and sovereign plan, which no one anticipated."
[‘Pyro’ Goes Ahead; Warren Weighs In, Juli Cragg Hilliard, Publisher's Weekly, August 29, 2005]
Raising From the Ashes
Posted Aug. 26, 2005 4:30 a.m. by todd-sattersten
In Marketing - 800 CEO Read Blog
Author Greg Stielstra contacted me to tell me that Pyromarketing will be published. If you remember, this is the word-of-mouth marketing book that Rick Warren, of Purpose Driven Life fame, objected to. Warren didn't like his book being used as a case study. Stielstra says he got no reason for the change of heart at HarperCollins. Books will be in stores on September 27th.
I got a manuscript for this book back in February and I like it alot. Expect to hear more about it in the next few weeks.
