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Hardcover
142 pages
ISBN 9780061914171 Published Oct. 2009
Harperstudio
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Posted Jan. 10, 2012 8:11 a.m. by sally-haldorson
In - 800 CEO Read Blog
The time has come! Drum roll, please...
General Business
In The Quest, Daniel Yergin expands his Pulitzer Prize winning history of oil, The Prize, to capture the entire energy picture. The story he tells captures the immediacy of the headlines while at the same time revealing a deeper, more dramatic narrative of behind-the-scenes personalities and maneuvering. Taking us from The Caspian Sea to Nigeria, Venezuela to the Persian Gulf, China and everywhere in between, The Quest is 700+ pages of fascinating stories and detail.
Leadership
Based on nine years of research, Great by Choice is a book that identifies and studies enterprises that have not only excelled statistically, but did so in a particularly turbulent environment. But beyond the vital research—and this book presents plenty of it, with almost 40 pages of research notes at the back of the book—a book has to be readable, the advice applicable, the examples memorable to really get you thinking and inspire change. Ten years after the release of Good to Great, Jim Collins and Morten Hansen have done all of that, given us the perfect book for our times and the understanding that it is the choices we make—not chance—that determines a company’s fate.
Management
Most managers probably don’t consider themselves designers—they manage people and processes. But consider this: Instead of just thinking about who does what, how and when, what if managers began to think about how these tasks interact with customers, how the space these activities are done in (both the real space and metaphorical space) create efficiency, buy-in, job fulfillment, and profitability? By treating management as a design process, managers can create systems that have quality built in rather than simply offering rules and guidelines for employees to follow. This book is the guide to making that shift, and is an important resource for those who lead people.
Marketing and Sales
Gary Vaynerchuck’s first book, Crush It, showed us how to use social media to turn our passions into a business. The Thank You Economy details how to use social media to maintain and improve that business, and allow the personalities of people at all levels of a company to create real, authentic conversations about the way business is conducted. Filled with practical stories and ideas on how to use customer service, strategy, innovation, and sales and marketing to create a strong and trustworthy company, The Thank You Economy is the essential guidebook for leveraging social media to improve your business.
Entrepreneurship & Small Business
Written by a serial entrepreneur, this book examines the innovations made by his successful startups, lessons learned by those that weren't and how the actions that paved their way can be replicated and lead to radically successful businesses, according to Ries. Based on the precepts of lean manufacturing, The Lean Startup illustrates how to get closer to customers, design products and services they really want and then streamline processes and procedures to help business startups become more successful. Heady, but immensely interesting, the book can help startups succeed at a time when they desperately need to.
Personal Development
At first glance, Uncertainty looks like one of those niche books that will appeal primarily to born risk-takers whose pursuit of a personal dream outruns any natural fear of failure. And, while it does offer many stories about uber-successful, seemingly fearless folks who look uncertainty in the eye and never blink, what is so good about Uncertainty is that it goes beyond the anecdotal. Author Jonathan Fields very clearly presents the tools, talents and traits that people such as Randy Komisar, Sebastian Junger, and Haruki Murakami have put into practice to navigate the unknown and find success. And practice is the key word here, for being able to tolerate uncertainty isn't the result of some innate DNA strand, but of the ability to make small changes and a commitment to doing the work that we are passionate about, despite the risk.
Innovation & Creativity
Don’t think outside the box. Make a better box. Shapiro’s book looks at how to make improvements, find solutions to problems, and overcome a number of challenges by not following the usual methods. Through Shapiro’s research, case studies, and insights, this is a book readers can instantly put into action, and when it comes to change, new ideas, and new approaches, those on the path to innovation first will have a head start toward success.
Finance & Economics
This year’s Finance & Economics shortlist is full of books about economic and financial bad behavior, tricks, gimmick and wars. Martin’s book is about fixing the game. There are many fixes in the book, but the big one is to break shareholder value theory’s influence on the business world in the same way the NFL broke gambling’s influence on the game in its early days—by not letting those who play the game gamble on it or, put in business terms, by segregating the actual market from the expectations market. The best books of the past few years have focused of the economic challenges of the recent past; it seems we’re now finally beginning to see a transition to addressing the great many challenges we face in the future.
Cheers to all the winners! Which one of these excellent books will be awarded the top prize next week?
Gary Vaynerchuk and Joe Sorge
Posted April 27, 2011 12:01 a.m. by jon
In - 800 CEO Read Blog
Gary Vaynerchuk, author of the bestselling books Crush It! and The Thank You Economy, as well as a successful entrepreneur in the wine and media industries, and Joe Sorge, partner with Chris Brogan at Kitchen Table Companies and owner of a Milwaukee restaurant group that utilizes social media to build business (he and his restaurant, AJ Bombers, are profiled in Gary's book, The Thank You Economy), stopped by the 800-CEO-READ offices and talked about how companies can innovate with technology and marketing, and where the focus should be when using social media.
Here are two videos from our chat that are filled with Gary's blunt, but experiential knowledge that business people can benefit from:
Gary V and Joe Sorge on Innovation:
Gary V and Joe Sorge on the social media numbers game:
Jack Covert Selects – The Thank You Economy
Posted March 11, 2011 12:02 a.m. by 800-ceo-read
Gary Vaynerchuk might seem like a rare breed: his energy radiates through the screen when you watch his videos or read his posts. However, he would likely argue that he isn’t at all rare. He simply loves what he does and tells people about it. Then the word spreads. Seems simple enough, but his first book, Crush It, described in great detail just how you might go about telling people about what you love.
As more and more individuals started to take advantage of social media, businesses took notice, asking, “Is this stuff just fun and games, idle chitchat, or is this kind of communication something more, something to be harnessed?” If Crush It was the social media manual for individuals, The Thank You Economy is the essential guidebook for leveraging social media to improve your business.
What does that title mean, exactly? To Gary, The Thank You Economy is about caring about customers, about going to where they are rather than waiting for them to come to you. Take the steps to thank them for what they’ve done, offer help to make their lives better, have any conversation you want with them and, according to Gary, they will be more inclined to become advocates for your company and offer you their business again and again. It's a give and take—and you must be the first one to give.
Certainly, there will be corporate skeptics out there who prefer to let their product or their brand do the talking. But here is an excerpt from the book that will be difficult for them to argue against:
Brand managers and company leaders are obsessed with numbers because the numbers matter a great deal, if not to them personally, then to their superiors, their stockholders, and the financial and business media. I get that. But let me ask this: what is the return on investment for any kind of customer caring? Is there a formula in a sale or in a recommendation? No, but until now good managers and salespeople have killed their customers with kindness anyway, because even without hard numbers to quantify the ROI, they instinctively know that earning a customer’s trust is key.
Now, Nielsen has numbers that prove the link between generating trust and making a sale isn’t just theoretical. When Nielsen conducted a study on what drives consumer trust, the results were clear: almost 70 percent of people turn to family and friends for advice when making purchasing decisions. Where have people been talking to their family and friends lately? Facebook reports that 60 percent of the people online are going to social networks, with half returning every day. If there is ROI in friendship and family, there has to be ROI in social media.
Touching on all aspects of creating a strong and trustworthy business—customer service, strategy, sales and marketing—The Thank You Economy is a book that will change the way you think about social media's role as conversation-starter (and just maybe sustainer) in your business.
The Thank You Economy
Posted March 2011 12:52 a.m. by jon
In - 800 CEO Read Blog
Gary Vaynerchuk's first book, Crush It made a big impact in helping people understand and harness the power of social media. Now, he's taken the idea to a higher level with The Thank You Economy. Where Crush It helped individuals turn their passion into a business, The Thank You Economy helps companies make their business relevant, and see growth beyond what they've previously been capable of.
It seems nearly everyone is involved in social media in some way or another, but are they using it to it's full potential? This potential is what Gary V has experienced first-hand, and offers his advice, and research, into how he used it to turn his business around. After reading, I sent Gary some questions about the book, and how his perspective on the subject changed since his first book. Here's our chat:
The Thank You Economy takes your previous book, Crush It to a higher level of clarity - data, case studies, experience, etc. How did your understanding of this topic develop?
My understanding of the target audience developed moreso than I think I developed. I'm a super emotional EQ, "feeling the vibrations of the earth moving" kind of guy. I think I pounded my chest a bit in Crush It, plus Crush It was a very personal book. It was more like "Hey! Pay attention to what's going on in the world since this could be good for you." Thank You Economy is much more driven towards the business part of you on the entrepreneur level and then, obviously, its geared towards small business and large business. Clearly, going after the Fortune 5000 crowd created a scenario where I needed to speak their language a little bit more so that's why I dug a little deeper.
Like your father once asked, "how far do you go?" Many companies might be hesitant about transparency and "over-caring." How can they begin the process?
I think it's always baby steps. You've got to start the process. It's like working out. Right now, I'm currently out of shape. I could probably do 27 pushups and I'd be struggling after that. If I did it every day, I'd probably be at 100 in two weeks and 500 after 6 months. I think the same thing happens here. Any company of any size, from 2 person companies up to companies the size of Google, if they are not creating small forces, ninja units, side agencies, little teams on the side to start playing, learning, and understanding what's happening on the social web, they are making a grave mistake. This is a mistake that will financially impact them more and more every day that goes by. I just can't wrap my head around being a company in 2011 and not having a presence on Facebook and Twitter.
What if your company is active online, but not much seems to be happening based on that activity?
Then you're doing something wrong. If you're a business, there are things happening online. You're either doing it poorly and that doesn't create a scenario for you to succeed or you're just not putting in enough effort and half-assing it just for the sake of saying you're doing it.
If you're in a position to be engaged with your clients in person, what's the advantage of connecting with them online?
Honestly, I'm not obsessed with the platform, I'm obsessed with the end result. If you can speak to your clients face-to-face or on the phone every day, I'm thrilled with that. I just believe that the human being is changing and our attention spans are waning. We're more interested in texting than picking up the actual phone. If you look at the consumer, it's changing. It's kind of like saying if you have all of the bananas in the world and your customers are monkeys, why do you need to feed them different food? You don't. The problem is the monkeys turning into a rhino. If you don't have the proper food for that, you're going to lose. That's one of my favorite analogies of all time.
Once companies are on board, how can they be sure that their communication quantity equals quality?
I think people are going to look at metrics. There are companies like Sprinklr out there that track metrics and engagement. I think companies are definitely going to look at those types of thing. That's mainly for bigger companies and I think the entrepreneurs will "feel the vibrations in the ground" that's why you're an entrepreneur. For me, I feel it in my gut if I'm being a bit too aggressive in promotion or not enough. Something I'm very obsessed with that's covered in Thank You Economy, and I think is super important, is "intent". I'm completely passionate about intent. As long as your intent is proper and coming from the right place, you can do a lot and/or a little.
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Anyone interested in (or a disbeliever of) using social media to drive business should read this book. Between the personal experience, and the data and case studies, it's a compelling read about a media platform that's changing the world we live and work in. You may be missing out on big things by missing this one.
The Bestsellers of 2010
Posted Dec. 30, 2010 8:57 a.m. by dylan
In - 800 CEO Read Blog
This year saw a big development in our monthly bestseller lists, as Inc. magazine decided to partner with us to spread the word about what books businesspeople are purchasing for themselves and their teams. Thus was born the Inc./800-CEO-READ Business Book Bestseller List.
We've recently compiled the numbers for the entire year, giving weight to both total sales numbers and how long each book stayed on the list (and at what number), and we are now pleased to present
the bestsellers of 2010.
- Strengths Finder 2.0 by Tom Rath; Gallup Press
- The Go-Giver: A Little Story about a Powerful Business Idea by Bob Burg, John David Mann ; Portfolio
- Switch: How to Change Things When Change Is Hard By Chip Heath, Dan Heath, Broadway
- Love Leadership: The New Way to Lead in a Fear-Based World by John Hope Bryant; Jossey-Bass
- Return of the Gold: The Journey of Jerry Colangelo and the Redeem Team by Dan Bickley; Morgan James Publishing
- Doing Both: How Cisco Captures Today's Profit and Drives Tomorrow's Growth By Inder Sidhu , FT Press
- Rich Dad's Conspiracy of the Rich: The 8 New Rules of Money by Robert T Kiyosaki; Business Plus
- Accelerating Out of the Great Recession: How to Win in a Slow-Growth Economy by David Rhodes, Daniel Stelter; McGraw-Hill
- Linchpin: Are You Indispensable? by Seth Godin; Portfolio
- What Got You Here Won't Get You There: How Successful People Become Even More Successful by Marshall Goldsmith, Mark Reiter; Hyperion
- How Companies Win: Profiting from Demand-Driven Business Models No Matter What Business You're In by Rick Kash, David Calhoun ; HarperBusiness
- Keep Swinging: An Entrepreneur's Story of Overcoming Adversity & Achieving Small Business Success by Jay Myers, Darren Dahl; Morgan James Publishing
- Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone by Mitch Joel, Business Plus
- Rich Dad's Prophecy: Why the Biggest Stock Market Crash in History Is Still Coming... and How You Can Prepare Yourself and Profit from It! by Robert T Kiyosaki, Sharon L Lechter; Business Plus
- Mojo: How to Get It, How to Keep It, How to Get It Back If You Lose It by Marshall Goldsmith; Hyperion
- The M-Factor: How the Millennial Generation Is Rocking the Workplace by Lynn Lancaster, David Stillman; HarperBusiness
- Employees First, Customers Second: Turning Conventional Management Upside Down by Vineet Nayar, Harvard Business Press
- The Medici Effect: Breakthrough Insights at the Intersection of Ideas, Concepts, and Cultures by Frans Johansson; Harvard Business Press
- Different: Escaping the Competitive Herd by Youngme Moon; Crown
- Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business by Josh Bernoff, Ted Schadler; Harvard Business Press
- The End of the Free Market: Who Wins the War Between States and Corporations? by Ian Bremmer; Portfolio
- Spend Shift: How the Post-Crisis Values Revolution Is Changing the Way We Buy, Sell, and Live By John Gerzema, Michael D'Antonio; Jossey-Bass
- Crush It!: Why Now Is the Time to Cash in on Your Passion by Gary Vaynerchuck; Harper Studio
- The Mirror Test: Is Your Business Really Breathing? by Jeffrey W Hayzlett, Jim Eber; Business Plus
- Inside Every Woman: Using the 10 Strengths You Didn't Know You Had to Get the Career and Life You Want Now by Vickie Milazzo; John Wiley & Sons
To follow what books the business world is digesting every month, subscribe to the RSS feed for The Business Book Bestseller List.
