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ISBN 9780061914188 Published March 2011
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Posted May 22, 2013 3:59 a.m. by jon
In - 800 CEO Read Blog
There's a certain urgency to the new book by Mitch Joel, Ctrl Alt Delete: Reboot Your Business. Reboot Your Life. Your Future Depends On It. Its sentiment has also been expressed by authors such as Gary Vaynerchuk: Business is changing and if you don't keep up, you'll be left behind. And that's putting it nicely.
What Joel is saying is that if we don't change, our companies will go out of business, and we ourselves will become unemployable. Scary stuff, yes, but the good news is the book has the answers to avoid these problems. Both Joel (and authors like Vaynerchuk) tell us what we already know and see around us, but might not understand the intricacies of: Technology is moving at a very fast rate. For instance, we acquire and learn one device, master one platform, just in time for it to be outdated, and as we scramble to keep up, there are others, millions actually, who are ahead of the curve, and are participating in what they see on the platforms, sites, and devices they have. Some companies are prepared to communicate with people on whatever the cutting edge is, but others aren't, and the size of each platform or device's audience depends on how fast tech know-how and innovation move together, and how communication savvy both sides are.
Joel explains:
Whether it's a corporate head office or a massive retailer, where you put that physical entity has a direct correlation to your success. Here's a new spin on that theory: With people spending more and more of their time looking, reviewing, and shopping online, the new real estate is whatever screen is in front of the consumer.
How great does a brand have to be to earn a coveted place on the home screen of a consumer's iPhone? Recent data and research do not speak kindly to how well brands are integrating into these new neighborhoods and communities. In the Digiday news item "Saving Abandoned Brand Mobile Apps" (March 29, 2012), Giselle Abramovich reports that one in four mobile apps are never used again after being downloaded and that 26 percent of apps aren't used more than once. Do you think it is because are branded apps? Probably not. The likely (and brutally honest) answer is this: Most branded apps suck.
Now think about this on an individual level. Just as companies are challenged to stay relevant, so are our individual skills, experiences, and understanding about how business and people currently work. Think about what these things were to you 5 years ago. Now think about how they've changed. That process, according to Joel, will only increase. Resting too much on what we've done in the past might make it difficult to adapt to what is expected now. Without adaptability, we might slow processes down, become the weak link in the team, and may not even be hired.
According to Joel, the answer is to get "squiggly," which is sort of an intuitive, improvisatory sense. He states:
You will have to adapt to a world where your career can (and should) get squiggly. You wind up seeing, reading, and listening to a lot of content (both online and in traditional publications) that speaks to the coming years and what businesses should expect in terms of disruptions, predictions, new channels, and shinier and brighter objects. It's almost easier to say that everything we have known about business continues to change and that the only constant in our lives will be change. Fine. Dandy. Now what? The true adaptation for you (and your business) will not be about how smart you are with your marketing or whether or not you're doing clever things in spaces like Twitter or Facebook. True adaptation will come from how well you can get over what I call "the lazy" and move to a place where squiggly becomes your friend.
This book is an important reminder to look at the world, business, and ourselves in ways we might not be. Keeping up with changes is challenging, but with books like this, it becomes much easier.
Best Business Books of 2011 Discussion
Posted Feb. 15, 2012 9:25 a.m. by jon
In - 800 CEO Read Blog
As part of our ongoing discussion of the best books from our 2011 Business Book Awards, Translator hosted a very special Lab this week, inviting us in to continue this discussion in a public setting. Their Lab sessions are always interesting, ranging from talk of current business trends, new ideas, cultural phenomena and beyond. It was a pleasure and honor to bring the books from our Awards as points of discussion in this setting. Thanks again to those who attended and joined in the conversation!
Each attendee also received a complimentary copy of the Best Business Book of 2011: Jim Collins' and Morten Hansen's Great By Choice.
Below is a video where we talk about the winning book from the Sales and Marketing category: Gary Vaynerchuk's The Thank You Economy.
Read more about this year's (and previous years) Awards here.
The Category Winners for the 2011 Business Book Awards
Posted Jan. 10, 2012 8:11 a.m. by sally-haldorson
In - 800 CEO Read Blog
The time has come! Drum roll, please...
General Business
In The Quest, Daniel Yergin expands his Pulitzer Prize winning history of oil, The Prize, to capture the entire energy picture. The story he tells captures the immediacy of the headlines while at the same time revealing a deeper, more dramatic narrative of behind-the-scenes personalities and maneuvering. Taking us from The Caspian Sea to Nigeria, Venezuela to the Persian Gulf, China and everywhere in between, The Quest is 700+ pages of fascinating stories and detail.
Leadership
Based on nine years of research, Great by Choice is a book that identifies and studies enterprises that have not only excelled statistically, but did so in a particularly turbulent environment. But beyond the vital research—and this book presents plenty of it, with almost 40 pages of research notes at the back of the book—a book has to be readable, the advice applicable, the examples memorable to really get you thinking and inspire change. Ten years after the release of Good to Great, Jim Collins and Morten Hansen have done all of that, given us the perfect book for our times and the understanding that it is the choices we make—not chance—that determines a company’s fate.
Management
Most managers probably don’t consider themselves designers—they manage people and processes. But consider this: Instead of just thinking about who does what, how and when, what if managers began to think about how these tasks interact with customers, how the space these activities are done in (both the real space and metaphorical space) create efficiency, buy-in, job fulfillment, and profitability? By treating management as a design process, managers can create systems that have quality built in rather than simply offering rules and guidelines for employees to follow. This book is the guide to making that shift, and is an important resource for those who lead people.
Marketing and Sales
Gary Vaynerchuck’s first book, Crush It, showed us how to use social media to turn our passions into a business. The Thank You Economy details how to use social media to maintain and improve that business, and allow the personalities of people at all levels of a company to create real, authentic conversations about the way business is conducted. Filled with practical stories and ideas on how to use customer service, strategy, innovation, and sales and marketing to create a strong and trustworthy company, The Thank You Economy is the essential guidebook for leveraging social media to improve your business.
Entrepreneurship & Small Business
Written by a serial entrepreneur, this book examines the innovations made by his successful startups, lessons learned by those that weren't and how the actions that paved their way can be replicated and lead to radically successful businesses, according to Ries. Based on the precepts of lean manufacturing, The Lean Startup illustrates how to get closer to customers, design products and services they really want and then streamline processes and procedures to help business startups become more successful. Heady, but immensely interesting, the book can help startups succeed at a time when they desperately need to.
Personal Development
At first glance, Uncertainty looks like one of those niche books that will appeal primarily to born risk-takers whose pursuit of a personal dream outruns any natural fear of failure. And, while it does offer many stories about uber-successful, seemingly fearless folks who look uncertainty in the eye and never blink, what is so good about Uncertainty is that it goes beyond the anecdotal. Author Jonathan Fields very clearly presents the tools, talents and traits that people such as Randy Komisar, Sebastian Junger, and Haruki Murakami have put into practice to navigate the unknown and find success. And practice is the key word here, for being able to tolerate uncertainty isn't the result of some innate DNA strand, but of the ability to make small changes and a commitment to doing the work that we are passionate about, despite the risk.
Innovation & Creativity
Don’t think outside the box. Make a better box. Shapiro’s book looks at how to make improvements, find solutions to problems, and overcome a number of challenges by not following the usual methods. Through Shapiro’s research, case studies, and insights, this is a book readers can instantly put into action, and when it comes to change, new ideas, and new approaches, those on the path to innovation first will have a head start toward success.
Finance & Economics
This year’s Finance & Economics shortlist is full of books about economic and financial bad behavior, tricks, gimmick and wars. Martin’s book is about fixing the game. There are many fixes in the book, but the big one is to break shareholder value theory’s influence on the business world in the same way the NFL broke gambling’s influence on the game in its early days—by not letting those who play the game gamble on it or, put in business terms, by segregating the actual market from the expectations market. The best books of the past few years have focused of the economic challenges of the recent past; it seems we’re now finally beginning to see a transition to addressing the great many challenges we face in the future.
Cheers to all the winners! Which one of these excellent books will be awarded the top prize next week?
2011 Business Book Awards: The Short List
Posted Jan. 4, 2012 7:40 a.m. by 800-ceo-read
In - 800 CEO Read Blog
What was the Best Business Book written in 2011? Watch this 90 second video and find out more.
Ok, so we didn't tell you what the best book was. We didn't even tell you what the winners of each category were. But below, you'll see the books that made our short list of the best business books of 2011, ordered by category.
General Business
Demand: Creating What People Love Before They Know They Want It by Adrian J. Slywotsky with Karl Weber, published by Crown Business
Little Bets: How Breakthrough Ideas Emerge From Small Discoveries by Peter Sims, published by The Free Press
Once Upon a Car: The Fall and Resurrection of America’s Big Three Automakers—GM, Ford, and Chrysler by Bill Vlasic published by William Morrow
The Quest: Energy, Security, and the Remaking of the Modern World by Daniel Yergin, published Penguin Press
The Responsible Business: Reimagining Sustainability & Success by Carol Sanford published by Jossey-Bass
Leadership
Being the Boss: The 3 Imperatives for Becoming a Great Leader by Linda A Hill & Kent Lineback, published by Harvard Business Review Press
Great by Choice: Uncertainty, Chaos, and Luck—Why Some Thrive Despite Them All by Jim Collins & Morten T. Hansen, published by HarperBusiness
I Moved Your Cheese: For Those Who Refuse to Live as Mice in Someone Else’s Maze by Deepak Malhotra, published by Berrett-Koehler
We: How to Increase Performance and Profits Through Full Engagement by Rudy Karsen & Kevin Kruse published by John Wiley & Sons
You Need a Leader—Now What?: How to Choose the Best Person for Your Organization by James M. Citrin & Julie Hembrock Daum, published by Crown Business
Management
Breaking the Fear Barrier: How Fear Destroys Companies From the Inside Our and What to do About by Tom Rieger, published by Gallup Press
Designing for Growth: A Design Thinking Toolkit for Managers by Jeanne Liedtka & Tim Ogilvie, Columbia Business School Publishing
Escape Velocity: Free Your Company's Future from the Pull of the Past by Geoffrey A. Moore, published by HarperBusiness
Good Strategy/Bad Strategy: The Difference and Why It Matters by Richard P. Rumelt, published by Crown Business
Reputation Rules: Strategies for Building Your Company's Most Valuable Asset by Daniel Diermeier, Ph.D., published by McGraw-Hill
Marketing & Sales
Brand Relevance: Making Competitors Irrelevant by David A. Aaker, published by Jossey-Bass
Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy by Martin Lindstrom, published by Crown Business
The Thank You Economy by Gary Vaynerchuk, published by HarperBusiness
Users, Not Customers: Who Really Determines the Success of Your Business by Aaron Shapiro published by Portfolio
We First: How Brands and Consumers Use Social Media to Build a Better World by Simon Mainwaring published by Palgrave Macmillan
Entrepreneurship & Small Business
Eat People: And Other Unapologetic Rules for Game-Changing Entrepreneurs by Andy Kessler published by Portfolio
The Entrepreneur Equation: Evaluating the Realities, Risks, and Rewards of Having Your Own Business by Carol Roth published by BenBella
The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses by Eric Ries, published by Crown Business
Making It Happen: Turning Good Ideas Into Great Results by Peter Sheahan, published by BenBella
The Method Method: Seven Obsessions That Helped Our Scrappy Start-Up Turn an Industry Upside Down by Eric Ryan & Adam Lowry, published by Portfolio
Personal Development
Break Your Own Rules: How to Change the Patterns of Thinking That Block Women's Paths to Power by Jill Flynn, Kathryn Heath, & Mary Davis Holt, published by Jossey-Bass
Harper's Rules: A Recruiter's Guide to Finding a Dream Job and the Right Relationship by Danny Cahill, published by Greenleaf
It's Not About You: A Little Story about What Matters Most in Business by Bob Burg & John David Mann, published by Portfolio
Tell To Win: Connect, Persuade, and Triumph with the Hidden Power of Story by Peter Guber, published by Crown Business
Uncertainty: Turning Fear and Doubt Into Fuel for Brilliance by Jonathan Fields, published by Portfolio
Innovation & Creativity
The Accidental Creative: How to Be Brilliant at a Moment’s Notice by Todd Henry, published by Portfolio
Best Practices Are Stupid: 40 Ways to Out-Innovate the Competition, by Stephen M. Shapiro, published by Portfolio
Brainsteering: A Better Approach to Breakthrough Ideas by Kevin P. Coyne & Shawn T. Coyne, published by Harper Business
Disciplined Dreaming: A Proven System to Drive Breakthrough Creativity by Josh Linkner, published by Jossey-Bass
The Innovator’s DNA: Mastering the Five Skills of Disruptive Innovators by Jeff Dyer, Hal Gregersen, & Clayton M. Christensen, published by Harvard Business Review
Finance & Economics
The Coming Jobs War by James Clifton, published by Gallup Press
Currency Wars: The Making of the Next Global Crisis by James Rickards, published by Portfolio
Fixing the Game: Bubbles, Crashes, and What Capitalism Can Learn from the NFL by Roger Martin, published by Harvard Business Review Press
The Price of Everything: Solving the Mystery of Why We Pay What We Do by Eduardo Porter, published by Portfolio
Retirement Heist How Companies Plunder and Profit from the Nest Eggs of American Workers by Ellen Schultz, published by Portfolio
Stay tuned next week when we announce the winners from each of these categories, and the following week we'll announce The Best Business Book of 2011! The suspense!!!
The Bestsellers of 2011
Posted Dec. 31, 2011 5:10 a.m. by dylan
In - 800 CEO Read Blog
2011 was the second year that Inc. magazine partnered with us to spread the word on what books are leaving our warehouse in great numbers every month, heading out to businesspeople and their organizations to solve problems, promote change and inspire leadership. We've now compiled the Inc./800-CEO-READ Business Book Bestseller numbers for the entire year, giving weight to both total sales numbers and how long each book stayed on the list (and at what number). And, for the second straight year, Strengths Finder 2.0 by Tom Rath has topped the list. Here are the rest of
the bestsellers of 2011.
- Strengths Finder 2.0 by Tom Rath, Gallup Press
- What Got You Here Won't Get You There: How Successful People Become Even More Successful by Marshall Goldsmith with Mark Reiter, Hyperion Books
- From Values to Action: The Four Principles of Values-Based Leadership by Harry M. Jansen Kraemer, Jossey-Bass
- Practically Radical: Not-So-Crazy Ways to Transform Your Company, Shake Up Your Industry, and Challenge Yourself by William C. Taylor, William Morrow & Company
- The Thank You Economy by Gary Vaynerchuk, HarperBusiness
- What to Ask the Person in the Mirror: Critical Questions for Becoming a More Effective Leader and Reaching Your Potential by Robert Steven Kaplan, Harvard Business School Press
- How to Market to People Not Like You: "Know It or Blow It" Rules for Reaching Diverse Customers by Kelly McDonald, John Wiley & Sons
- Go-Giver: A Little Story about a Powerful Business Idea by Bob Burg & John David Mann, Portfolio
- Make It in America: The Case for Re-Inventing the Economy by Andrew Liveris, John Wiley & Sons
- Unfair Advantage: The Power of Financial Education by Robert T. Kiyosaki, Plata Publishing
- Medici Effect: What Elephants and Epidemics Can Teach Us about Innovation by Frans Johansson, Harvard Business School Press
- The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social by Jay Baer & Amber Naslund, John Wiley & Sons
- Beyond Boundaries: The New Neuroscience of Connecting Brains with Machines—And How It Will Change Our Lives by Miguel Nicolelis, Times Books
- From the Jungle to the Boardroom by Mike Monahan, Beacon Publishing
- Rich Dad's Conspiracy of the Rich: The 8 New Rules of Money by Robert T. Kiyosaki, Business Plus
- Beyond Performance: How Great Organizations Build Ultimate Competitive Advantage by Scott Keller & Colin Price, John Wiley & Sons
- Switch: How to Change Things When Change Is Hard by Chip Heath & Dan Heath, Broadway Business
- Today We Are Rich: Harnessing the Power of Total Confidence by Tim Sanders, Tyndale House Publishers
- Mojo: How to Get It, How to Keep It, How to Get It Back If You Lose It by Marshall Goldsmith with Mark Reiter, Hyperion Books
- Relationship Economics: Transform Your Most Valuable Business Contacts Into Personal and Professional Success (Revised, Updated) by David Nour, John Wiley & Sons
- It's Your Ship: Management Techniques from the Best Damn Ship in the Navy by D. Michael Abrashoff, Warner Books
- The Quest: Energy, Security and the Remaking of the Modern World by Daniel Yergin, The Penguin Press
- Look at More: A Proven Approach to Innovation, Growth, and Change by Andy Stefanovich, Jossey-Bass
- Surviving Your Serengeti: 7 Skills to Master Business and Life by Stefan Swanepoel, John Wiley & Sons
- The Only Three Questions That Count: Investing by Knowing What Others Don't by Kenneth L Fisher with Jennifer Chou & Lara Hoffmans, John Wiley & Sons
To stay up to date on what businesses and business leaders are reading, whether it's address a specific problem, build teams, deepen their knowledge or enlighten the way their entire organization thinks, subscribe to the RSS feed for The Inc./800-CEO-READ Business Book Bestseller List.
