$18.95
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ISBN 9780071368247 Published Oct. 2001
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Posted July 15, 2004 2:40 a.m. by todd-sattersten
In Start-ups - 800 CEO Read Blog
Tom and the BBBT is at Jeff Cornwall's The Entreprenuerial Mind. They have already gotten started this morning.
One thing I forgot to mention yesterday. 800CEOREAD is putting on a big sale for this tour. You can get your copy of The Startup Garden for $9.48, that's 50% the cover price.
The BBBT begins again
Posted July 14, 2004 6:21 a.m. by todd-sattersten
In Start-ups - 800 CEO Read Blog
The Business Blog Book Tour starts again today with our fourth installment. We have our very own Tom Ehrenfeld hopping from blog to blog over the next week. He will be talking about his book Start-up Garden.
You can catch the first installment today with Kirsten at re:invention.
Contributors This Week
Posted May 10, 2004 8:25 a.m. by todd-sattersten
In Start-ups - 800 CEO Read Blog
I told you we would be having different folks stop by from time to time. This week, we are going to have two people join us.
The first is Barry Moltz. Barry is author of You Need to Be A Little: The Truth About Starting and Growing Your Own Business. You might recognize the name, because he was the first author brave enough to do the Business Blog Book Tour.
Barry will be visiting us tomorrow. He is going to talk about the book and his latest travels promoting the book. Barry also tells me he is bringing a present for everyone.
Barry was the one who introduced me to our second guest, Tom Ehrenfeld. Tom has worked as a writer and editor for Havard Business Review and Inc. Magazine. He writes for all sort of people now including the Boston Globe and Parenting Magazine. The connection between Barry and Tom is that Tom also wrote a book for entrepreneurs called Start-Up Garden. Tom is going to be a regular contributor to the blog, giving his take on business books present and past. You should see Tom's first post later this week.
Tom is the one who introduced me to Jack and the rest is history.
Jack Covert Selects - The Startup Garden
Posted Nov. 24, 2001 8:10 a.m. by katie
The Startup Garden: How Growing a Business Grows You by Tom Ehrenfeld, McGraw Hill Publishers, 220 Pages, $18.95 Paperback, November 2001, ISBN 0071368248
I must start this off with the disclaimer that I havent made a habit of reading Entrepreneurial/Small Business books for JCS reviews because I assumed that most of youmy customerswerent really interested in small business books. In my desire to know my clients better, I have been connecting with some of you, and found out that inclusion of this type of book would really be appreciated. That said, I would have reviewed this book anyway, because this author can really write. This is the book that you will want to read when you are mulling over that brilliant idea for a new small business, and either arent convinced its as good an idea as you think it is, or not sure of what your next step is.
Ehrenfeld uses the garden as a metaphor through which he gives the reader real solid business principles. Identify the seed to grow; Nourish and feed the plant as it grows; Identify how to move from tending the plant to becoming a gardener, and more. He provides a step-by-step analysis of the business, and the financial, managerial, and marketing skills needed to make a dream business a reality. By including case studies, Ehrenfeld will make you confident that you too can be a successful small business owner. Also, at the end of each chapter, Ehrenfeld puts a huge amount of incredibly valuable information right at your fingertips. He not only has a takeaway section, he has quotes by successful business people, along with a Resources section that is the best I have seen. In this Resources section, not only does Ehrenfeld list books that add depth to his own chapter information, he gives a spot-on paragraph review of each book.
What really appealed to me about the book are the case studies, anecdotes, and especially his breezy, fun-to-read writing style. However, the real staying power of this book is in its resources and its ability to help you through all facets of owning and growing a small business.
