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Hardcover
304 pages
ISBN 9780071778527 Published Oct. 2011
McGraw-Hill
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Find Your Next
Posted Dec. 8, 2011 9:17 a.m. by jon
In - 800 CEO Read Blog

Andrea Kates has just released a new book, Find Your Next: Using the Business Genome Process to Find Your Company’s Next Competitive Edge, that reveals the keys to a revolutionary model of business innovation which has the capacity to change business as we know it.

If you’re a manager, executive, or entrepreneur, you understand that your business is unique, with its own challenges and rewards. By using the new science of the Business Genome® process, you’ll discover what works and what doesn’t for your business’s genomic type. When you apply that knowlege you can play to your strengths, adapt to your weakness, and change the course of your company’s future.

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