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ISBN 9780137126859 Published May 2009
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Posted July 16, 2009 5:01 a.m. by the-roy
In Global Business - 800 CEO Read Blog
Yes, Spring has come and gone and now the lazy days of summer lie ahead. For some anyway. While many go on vacation (perhaps to a Six Flags for a new coaster ride or two) others are still reading away during the hot months of the year. Here's what some people outside of the United States are taking to their air conditioned offices or to beach...
Germany - tops the listing in June with the book, Collaboration: How Leaders Avoid the Traps, Create Unity and Reap Big Results. It was published earlier this year and available in hardcover right now. It tells the reader why some leaders can lead while others fail. It's written by Morten Hansen and published by Harvard Business School Press
Switzerland - is next with the book Made to Stick: Why Some Ideas Survive and Others Die. This is quite a popular book and if you haven't checked this book out yet, what are you waiting for? This title delves into marketing campaigns that have worked for companies and is a must for anyone in the marketing/sales area. Actually it's good for anyone trying to get inspiration. And if you don't want to take this to the water's edge - it's on CD format too! Oh, it's written by Chip Heath and Dan Heath and published by Random House.
United Kingdom - comes in third with No Man's Land: A Survival Manual for Growing Midsize Companies. The paperback edition was just released in January of this year and gives advice to companies that are in limbo (not too big or not too small). It's written by Doug Tatum and published by Portfolio.
China - is next up with the book Inside the Mind of the Shopper: The Science of Retailing. And, you may have guessed it, but it deals with the retail experience and how to understand the customer in various business transactions (What they're thinking, how they behave and how they can impact how business is conducted, etc). This is written by Herb Sorenson and Wharton School published it this May.
China is also responsible for our last entry in June's international best sellers with the book A Sense of Urgency. Global author John P. Kotter penned this little gem of how to take the first step in transforming your organization. He creates this 'sense of urgency' by getting the reader able to envision the need to shake things up. Put out by Harvard Business School Press in 2008 - it still is a much needed tool in these turbulent times.
There you have it, just a little sampling of what different individuals are stuffing into their briefcases or beach bags this summer. Maybe it's given you an idea of what you would like to read or learn more about. Maybe this has you realizing that you haven't done any reading this summer (shhh I won't tell).
Author Week at Mixergy
Posted July 13, 2009 4:46 a.m. by dylan
In Events - 800 CEO Read Blog
Five FT Press and Wharton School Publishing authors are being hosted at a week-long author event, starting today, over at Mixergy. You can watch the interview series live via Mixergy.com, iTunes or U-Stream.
Today's author is the brilliant Herb Sorensen, author of Inside the Mind of the Shopper: The Science of Retailing. And, not to underestimate the other authors, but we're really looking forward to Thursday's author, Jim Champy, coauthor of Reengineering the Corporation (one of The 100 Best Business Books of All Time), and currently in the middle of a series of books, or as he puts it himself "compact volumes on the key topics of strategy, marketing, managing people, and operations." The first, Outsmart!, covered strategy and was released last year. This year's installment was Inspire!, a Jack Covert Selects in April. The complete list of authors is below.
Monday: Herb Sorenson, author of Inside the Mind of the Shopper: The Science of Retailing
Herb Sorensen, Ph.D. is a pre-eminent authority on observing and measuring shopping behavior and attitudes. He is the Global Scientific Director, TNS Shopper Insights, serving Fortune 100 retailers and consumer packaged goods manufacturers in North America, Europe, Asia, Australia and South America for over 35 years. Dr. Sorensen, Ph.D. biochemist, looks at consumer behavior from a scientific viewpoint but clearly explains the impact for the bottom line of merchants.
Tuesday: Mark Magnacca, author of So What?: How to Communicate What Really Matters to Your Audience
Mark Magnacca, is President of Insight Development Group, Inc, a business building coach, keynote speaker and author. Mark’s mission is to help sales professionals get greater results in less time by teaching his clients to put all of their communications, verbal and written, to the So What Test. By adopting a S o What Mindset, clients learn to communicate and structure every message according the needs of the listener.
Wednesday: Bertrand Cesvet, coauthor of Conversational Capital: How to Create Stuff People Love to Talk About
Bertrand Cesvet is Chairman and Chief Strategist of Montreal-based creative hotbed SID LEE. Over the past 10 years, he has helped transform a small, but promising creative shop into a leading purveyor of experiential design and communication services for breakthrough brands. In doing so, he has earned the ear of many a C-level executive who value the disruptive insights he injects into their businesses.
Thursday: The aforementioned Jim Champy, author of Inspire!: Why Customers Come Back, among many other books.
Jim Champy, Chairman of Consulting, Perot Systems, is recognized throughout the world for his work on leadership and management issues and on organizational change and business reengineering. His first book, Reengineering the Corporation: A Manifesto for Business Revolution, sold more than 3 million copies and spent more than a year on The New York Times best seller list. He is also the author of the best seller, Reengineering Management: The Mandate for New Leadership, which was recognized by Business Week as one of the top ten best business books of 1995.
Friday: Barry Libert, author of Barack, Inc.: Winning Business Lessons of the Obama Campaign
Barry Libert is a pioneer in using communities and Web 2.0 technologies to help enterprises thrive and accelerate business growth. He was co-author of the recently published We Are Smarter Than Me, a critically acclaimed book created in collaboration with Wharton Publishing that used the Wiki-based contributions of more than 4,000 people to illustrate how businesses could profit from the wisdom of crowds. A one-time McKinsey & Company consultant, Libert has also co-authored two other highly regarded books about the business value of information and relationships.
If you can't listen in live, the shows will be edited and archived, so check back at Mixergy when you can.