Designing for Growth


Read about our pricing and services

List Price: $29.95

PriceQuantity
$23.961-24
$20.9725-99
$19.47100-499
$18.87500+

Bulk discounts are non-returnable.

Customize It



Hardcover
248 pages
ISBN 9780231158381 Published June 2011
Columbia University Press
See all formats


Designing for Growth
A Design Thinking Toolkit for Managers

Related Blog Posts
The Category Winners for the 2011 Business Book Awards
Posted Jan. 10, 2012 8:11 a.m. by sally-haldorson
In - 800 CEO Read Blog

The time has come! Drum roll, please...

General Business

The Quest: Energy, Security, and the Remaking of the Modern World by Daniel Yergin, published Penguin Press

In The Quest, Daniel Yergin expands his Pulitzer Prize winning history of oil, The Prize, to capture the entire energy picture. The story he tells captures the immediacy of the headlines while at the same time revealing a deeper, more dramatic narrative of behind-the-scenes personalities and maneuvering. Taking us from The Caspian Sea to Nigeria, Venezuela to the Persian Gulf, China and everywhere in between, The Quest is 700+ pages of fascinating stories and detail.

Leadership

Great by Choice: Uncertainty, Chaos, and Luck—Why Some Thrive Despite Them All by Jim Collins & Morten T. Hansen, published by HarperBusiness

Based on nine years of research, Great by Choice is a book that identifies and studies enterprises that have not only excelled statistically, but did so in a particularly turbulent environment. But beyond the vital research—and this book presents plenty of it, with almost 40 pages of research notes at the back of the book—a book has to be readable, the advice applicable, the examples memorable to really get you thinking and inspire change. Ten years after the release of Good to Great, Jim Collins and Morten Hansen have done all of that, given us the perfect book for our times and the understanding that it is the choices we make—not chance—that determines a company’s fate.

Management

Designing for Growth: A Design Thinking Toolkit for Managers by Jeanne Liedtka & Tim Ogilvie, Columbia Business School Publishing

Most managers probably don’t consider themselves designers—they manage people and processes. But consider this: Instead of just thinking about who does what, how and when, what if managers began to think about how these tasks interact with customers, how the space these activities are done in (both the real space and metaphorical space) create efficiency, buy-in, job fulfillment, and profitability? By treating management as a design process, managers can create systems that have quality built in rather than simply offering rules and guidelines for employees to follow. This book is the guide to making that shift, and is an important resource for those who lead people.

Marketing and Sales

The Thank You Economy by Gary Vaynerchuk, published by HarperBusiness

Gary Vaynerchuck’s first book, Crush It, showed us how to use social media to turn our passions into a business. The Thank You Economy details how to use social media to maintain and improve that business, and allow the personalities of people at all levels of a company to create real, authentic conversations about the way business is conducted. Filled with practical stories and ideas on how to use customer service, strategy, innovation, and sales and marketing to create a strong and trustworthy company, The Thank You Economy is the essential guidebook for leveraging social media to improve your business.

Entrepreneurship & Small Business

The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses by Eric Ries, published by Crown Business

Written by a serial entrepreneur, this book examines the innovations made by his successful startups, lessons learned by those that weren't and how the actions that paved their way can be replicated and lead to radically successful businesses, according to Ries. Based on the precepts of lean manufacturing, The Lean Startup illustrates how to get closer to customers, design products and services they really want and then streamline processes and procedures to help business startups become more successful. Heady, but immensely interesting, the book can help startups succeed at a time when they desperately need to.

Personal Development

Uncertainty: Turning Fear and Doubt Into Fuel for Brilliance by Jonathan Fields, published by Portfolio

At first glance, Uncertainty looks like one of those niche books that will appeal primarily to born risk-takers whose pursuit of a personal dream outruns any natural fear of failure. And, while it does offer many stories about uber-successful, seemingly fearless folks who look uncertainty in the eye and never blink, what is so good about Uncertainty is that it goes beyond the anecdotal. Author Jonathan Fields very clearly presents the tools, talents and traits that people such as Randy Komisar, Sebastian Junger, and Haruki Murakami have put into practice to navigate the unknown and find success. And practice is the key word here, for being able to tolerate uncertainty isn't the result of some innate DNA strand, but of the ability to make small changes and a commitment to doing the work that we are passionate about, despite the risk.

Innovation & Creativity

Best Practices Are Stupid: 40 Ways to Out-Innovate the Competition by Stephen M. Shapiro, published by Portfolio

Don’t think outside the box. Make a better box. Shapiro’s book looks at how to make improvements, find solutions to problems, and overcome a number of challenges by not following the usual methods. Through Shapiro’s research, case studies, and insights, this is a book readers can instantly put into action, and when it comes to change, new ideas, and new approaches, those on the path to innovation first will have a head start toward success.

Finance & Economics

Fixing the Game: Bubbles, Crashes, and What Capitalism Can Learn from the NFL by Roger Martin, published by Harvard Business Review Press

This year’s Finance & Economics shortlist is full of books about economic and financial bad behavior, tricks, gimmick and wars. Martin’s book is about fixing the game. There are many fixes in the book, but the big one is to break shareholder value theory’s influence on the business world in the same way the NFL broke gambling’s influence on the game in its early days—by not letting those who play the game gamble on it or, put in business terms, by segregating the actual market from the expectations market. The best books of the past few years have focused of the economic challenges of the recent past; it seems we’re now finally beginning to see a transition to addressing the great many challenges we face in the future.

Cheers to all the winners! Which one of these excellent books will be awarded the top prize next week?




2011 Business Book Awards: The Short List
Posted Jan. 4, 2012 7:40 a.m. by 800-ceo-read
In - 800 CEO Read Blog

What was the Best Business Book written in 2011? Watch this 90 second video and find out more.

Ok, so we didn't tell you what the best book was. We didn't even tell you what the winners of each category were. But below, you'll see the books that made our short list of the best business books of 2011, ordered by category.

General Business

Demand: Creating What People Love Before They Know They Want It by Adrian J. Slywotsky with Karl Weber, published by Crown Business

Little Bets: How Breakthrough Ideas Emerge From Small Discoveries by Peter Sims, published by The Free Press

Once Upon a Car: The Fall and Resurrection of America’s Big Three Automakers—GM, Ford, and Chrysler by Bill Vlasic published by William Morrow

The Quest: Energy, Security, and the Remaking of the Modern World by Daniel Yergin, published Penguin Press

The Responsible Business: Reimagining Sustainability & Success by Carol Sanford published by  Jossey-Bass

Leadership

Being the Boss: The 3 Imperatives for Becoming a Great Leader by Linda A Hill & Kent Lineback, published by Harvard Business Review Press

Great by Choice: Uncertainty, Chaos, and Luck—Why Some Thrive Despite Them All by Jim Collins & Morten T. Hansen, published by HarperBusiness

I Moved Your Cheese: For Those Who Refuse to Live as Mice in Someone Else’s Maze by Deepak Malhotra, published by Berrett-Koehler

We: How to Increase Performance and Profits Through Full Engagement by Rudy Karsen & Kevin Kruse published by John Wiley & Sons

You Need a Leader—Now What?: How to Choose the Best Person for Your Organization by James M. Citrin & Julie Hembrock Daum, published by Crown Business

Management

Breaking the Fear Barrier: How Fear Destroys Companies From the Inside Our and What to do About by Tom Rieger, published by Gallup Press

Designing for Growth: A Design Thinking Toolkit for Managers by Jeanne Liedtka & Tim Ogilvie, Columbia Business School Publishing

Escape Velocity: Free Your Company's Future from the Pull of the Past by Geoffrey A. Moore, published by HarperBusiness

Good Strategy/Bad Strategy: The Difference and Why It Matters by Richard P. Rumelt, published by Crown Business

Reputation Rules: Strategies for Building Your Company's Most Valuable Asset by Daniel Diermeier, Ph.D., published by McGraw-Hill

Marketing & Sales

Brand Relevance: Making Competitors Irrelevant by David A. Aaker, published by Jossey-Bass

Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy by Martin Lindstrom, published by Crown Business

The Thank You Economy by Gary Vaynerchuk, published by HarperBusiness

Users, Not Customers: Who Really Determines the Success of Your Business by Aaron Shapiro published by Portfolio

We First: How Brands and Consumers Use Social Media to Build a Better World by Simon Mainwaring published by Palgrave Macmillan

Entrepreneurship & Small Business

Eat People: And Other Unapologetic Rules for Game-Changing Entrepreneurs by Andy Kessler published by Portfolio

The Entrepreneur Equation: Evaluating the Realities, Risks, and Rewards of Having Your Own Business by Carol Roth published by BenBella

The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses by Eric Ries, published by Crown Business

Making It Happen: Turning Good Ideas Into Great Results by Peter Sheahan, published by BenBella

The Method Method: Seven Obsessions That Helped Our Scrappy Start-Up Turn an Industry Upside Down by Eric Ryan & Adam Lowry, published by Portfolio

Personal Development

Break Your Own Rules: How to Change the Patterns of Thinking That Block Women's Paths to Power by Jill Flynn, Kathryn Heath, & Mary Davis Holt, published by Jossey-Bass

Harper's Rules: A Recruiter's Guide to Finding a Dream Job and the Right Relationship by Danny Cahill, published by Greenleaf

It's Not About You: A Little Story about What Matters Most in Business by Bob Burg & John David Mann, published by Portfolio

Tell To Win: Connect, Persuade, and Triumph with the Hidden Power of Story by Peter Guber, published by Crown Business

Uncertainty: Turning Fear and Doubt Into Fuel for Brilliance by Jonathan Fields, published by Portfolio

Innovation & Creativity

The Accidental Creative: How to Be Brilliant at a Moment’s Notice by Todd Henry, published by Portfolio

Best Practices Are Stupid: 40 Ways to Out-Innovate the Competition, by Stephen M. Shapiro, published by Portfolio

Brainsteering: A Better Approach to Breakthrough Ideas by Kevin P. Coyne & Shawn T. Coyne, published by Harper Business

Disciplined Dreaming: A Proven System to Drive Breakthrough Creativity by Josh Linkner, published by Jossey-Bass

The Innovator’s DNA: Mastering the Five Skills of Disruptive Innovators by Jeff Dyer, Hal Gregersen, & Clayton M. Christensen, published by Harvard Business Review

Finance & Economics

The Coming Jobs War by James Clifton, published by Gallup Press

Currency Wars: The Making of the Next Global Crisis by James Rickards, published by Portfolio

Fixing the Game: Bubbles, Crashes, and What Capitalism Can Learn from the NFL by Roger Martin, published by Harvard Business Review Press

The Price of Everything: Solving the Mystery of Why We Pay What We Do by Eduardo Porter, published by Portfolio

Retirement Heist How Companies Plunder and Profit from the Nest Eggs of American Workers by Ellen Schultz, published by Portfolio

Stay tuned next week when we announce the winners from each of these categories, and the following week we'll announce The Best Business Book of 2011! The suspense!!!

 




Introducing the Candidates: Leadership, Management
Posted Dec. 22, 2011 2:45 a.m. by sally-haldorson
In - 800 CEO Read Blog

Over the course of this week, we will be introducing, by category, the candidates for the 2011 800-CEO-READ Business Book Awards. Even though only one of the candidates can win the big prize, good business books deserve an audience, and perhaps one on this list will be the winning book..to you.

Today, we take a look at the candidates in two categories, Leadership and Management.

Leadership

So which book is going to win the Leadership and the Management categories and be in the running for the 800-CEO-READ Best Business Book of 2011? We'll announce the shortlist and winner in January!

Stay tuned!




Designing for Growth
Posted June 23, 2011 8:44 a.m. by jon
In - 800 CEO Read Blog

When we think about design, we might think about talented people making things look and work in an interesting or useful way. But how does design play into situations where our input is needed? What if we manage designers? What if we manage engineers who design products? What if the company we work for makes any kind of product, or provides a complex service? In any of those scenarios, how we think about design becomes important.

So what does design thinking mean? It does not imply that one becomes a graphic designer when considering design, but it does imply a number of other things: empathy for any participants, how to inspire people, and how to communicate better.

If you're with me so far, and are in product or people management, you'll want to read the new book by Jeanne Liedtka and Tim Ogilvie, Designing for Growth: A Design Thinking Tool Kit for Managers.

Now, you might be thinking, "This isn't for me. I'm in business, not design." Here's a scenario the authors pose to give you a clearer idea of the relevance of this book to your work:

Consider a challenge faced by a leading consumer products firm: how to think about and respond to changes in the retail marketplace over the next ten years. Suppose that two student teams - one composed of MBAs and the other of design students - tackle the issue. How might each team approach its study?

The MBAs would likely begin by researching trends in the marketplace - social, technological, environmental, and political. They'd read analysts' reports, interview industry experts, and benchmark leading retailers and competitors. They'd produce forecasts and a recommended set of strategies, complete with ROI, and NPV calculations. They'd deliver it all in a PowerPoint presentation.

The design students would probably approach the project quite differently. They might begin with a similar trend analysis, but they would use it to develop scenarios of possible futures instead of spreadsheets. They would hang out in stores and talk to shoppers and employees, focusing on the shopping experience. They'd likely create some different customer personas and use the scenarios to try to model the changes in the personas' lives - and, accordingly, in their shopping habits - over the next ten years.

Design thinking is a different way to approach common business problems, and it's something both entrepreneurs, managers, and CEOs need to explore, for their own business interests (growth), and for the experience their customers will have with them.

This is an eye-opening book that will reveal the action-based approach to design thinking, the series of inaccurate assumptions made in most business thinking, and how to become better at recognizing and strategizing around opportunities that exist within not only our core business, but other avenues as well.