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Customize It


Hardcover
271 pages
ISBN 9780307352187 Published Jan. 2008
Crown Business
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BusinessWeek's Summer Reading '09
Posted July 28, 2009 2:46 p.m. by todd-sattersten
In Lists - 800 CEO Read Blog

We know summer is already starting to wane, but we haven't linked to Business Week's recommending reading for the season. Having recommended quite of few of these, we think this is a great list.

• Rubies in the Orchard by Lynda Resnick with Francis Wilkinson
• Reality Check: The Irreverent Guide to Outsmarting, Outmanaging and Outmarketing Your Competition by Guy Kawasaki
• Outliers: The Story of Success by Malcolm Gladwell
• Leadership in the Era of Economic Uncertainty: Managing in a Downturn by Ram Charan
• The First Tycoon: The Epic Life of Cornelius Vanderbilt by T.J. Stiles
• How We Decide by Jonah Lehrer
• The Breakthrough Company: How Everyday Companies Become Extraordinary Performers by Keith McFarland
• In-N-Out Burger: A Behind-the-Counter Look at the Fast-Food Chain That Breaks All the Rules by Stacy Perman

BW also recommends a variety of podcasts including The Small Business Podcast, Get-It-Done Guy, Manager Tools, Help! My Business Sucks!, and SBA Podcasting.

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