ISBN 9780307451361 Published July 2009
Crown Publishing Group (NY)
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Posted Nov. 25, 2009 4:52 a.m. by dylan
In General Business - 800 CEO Read Blog
The strategy + business annual books list is always one of the finest and most anticipated of the year. They get really smart and talented people who know how to pick 'em, and have them write (always highly intelligent and insightful) essays on their category—and, of course, the books in it. I've listed the picks below, but it really is worth heading over to strategy + business for the essays. (The links to the individual essays are in the headings below.)
Clive Crook picks the best books on The Meltdown:
- In Fed We Trust: Ben Bernanke’s War on the Great Panic by David Wessel, Crown Business
- Financial Shock: Global Panic and Government Bailouts—How We Got Here and What Must Be Done to Fix It by Mark Zandi, FT Press*mdash;2nd edition
- Getting Off Track: How Government Actions and Interventions Caused, Prolonged, and Worsened the Financial Crisis by John B. Taylor, Hoover Institution Press
- Fool’s Gold: How the Bold Dream of a Small Tribe at J.P. Morgan Was Corrupted by Wall Street Greed and Unleashed a Catastrophe by Gillian Tett, Free Press
- House of Cards: A Tale of Hubris and Wretched Excess on Wall Street by William D. Cohan,
- A Failure of Capitalism: The Crisis of ’08 and the Descent into Depression by Richard A. Posner, Harvard University Press
- Managed by the Markets: How Finance Re-Shaped America by Gerald F. Davis, Oxford University Press
Charles Handy picks the Leadership books:
- The Puritan Gift: Reclaiming the American Dream amidst Global Financial Chaos by Kenneth Hopper & William Hopper, I. B. Tauris & Company—revised edition
- Transparency: How Leaders Create a Culture of Candor by Warren Bennis, Daniel Goleman & James O’Toole with Patricia Ward Biederman, Jossey-Bass
- Helping: How to Offer, Give, and Receive Help by Edgar H. Schein, Berrett-Koehler
- Walk the Walk: The #1 Rule for Real Leaders by Alan Deutschman, Portfolio
- Charisma and Compassion: Cheng Yen and the Buddhist Tzu Chi Movement by C. Julia Huang, Harvard University Press
Phil Rosenzweig picks the books on Strategy:
- The Invisible Edge: Taking Your Strategy to the Next Level Using Intellectual Property by Mark Blaxill and Ralph Eckardt, Portfolio
- Dynamic Capabilities and Strategic Management: Organizing for Innovation and Growth by David J. Teece, Oxford University Press
- Innovation Corrupted: The Origins and Legacy of Enron’s Collapse by Malcolm S. Salter, Harvard University Press
Ayesha Khanna and Parag Khanna take on Globalization:
- The New Silk Road: How a Rising Arab World Is Turning Away from the West and Rediscovering China by Ben Simpfendorfer, Palgrave Macmillan
- Imagining India: The Idea of a Renewed Nation by Nandan Nilekani, Penguin Press
- India’s Global Powerhouses: How They Are Taking On the World by Nirmalya Kumar, with Pradipta K. Mohapatra and Suj Chandrasekhar, Harvard Business Press
- The Fat Tail: The Power of Political Knowledge for Strategic Investing by Ian Bremmer & Preston Keat, Oxford University Press
- Riches Among the Ruins: Adventures in the Dark Corners of the Global Economy by Robert P. Smith with Peter Zheutlin, AMACOM
Judith F. Samuelson picks the Management books:
- The Upside of the Downturn: Ten Management Strategies to Prevail in the Recession and Thrive in the Aftermath by Geoff Colvin, Portfolio
- Managing by Henry Mintzberg, Berrett-Koehler
- Enough: True Measures of Money, Business, and Life by John C. Bogle, Wiley
- The Next 100 Years: A Forecast for the 21st Century by George Friedman, Doubleday
Catharine P. Taylor finds the best books on Marketing:
- Twitterville: How Businesses Can Thrive in the New Global Neighborhoods by Shel Israel, Portfolio
- Free: The Future of a Radical Price by Chris Anderson, Hyperion
- The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It by John Gerzema and Ed Lebar, Jossey-Bass
Steven Levy looks at the best books on Technology:
- Stealing MySpace: The Battle to Control the Most Popular Website in America by Julia Angwin, Random House
- Remix: Making Art and Commerce Thrive in the Hybrid Economy by Lawrence Lessig, Penguin
- Say Everything: How Blogging Began, What It’s Becoming, and Why It Matters by Scott Rosenberg, Crown
James O'Toole picks the best Biographies:
- John Stuart Mill: Victorian Firebrand by Richard Reeves, Overlook
- The First Tycoon: The Epic Life of Cornelius Vanderbilt by T.J. Stiles, Knopf
- The Snowball: Warren Buffett and the Business of Life by Alice Schroeder, Bantam
As Theodore Kinni writes in the introduction to this year's essays:
This year’s best business books help us understand current conditions and chart a secure course forward. With luck, next year’s best books will offer similar insight into a recovery of historic proportions.
You can read the full feature here.
We've been following this list since 2003. The previous years' lists are below.
Social Media University Reading List
Posted Aug. 13, 2009 5:48 a.m. by todd-sattersten
In Marketing - 800 CEO Read Blog
I had the opportunity to speak at Social Media University - Milwaukee a few weeks ago. Some of the follow-up email has been asking for the recommended reading list I gave out during my Blogging For Success session. Here the list and some reasons these are worth your time:
Here Comes Everybody by Clay Shirky - This is the big idea book; it's the one that examines social media from a sociological viewpoint with outstanding examples the reduced friction the Internet provides. Here is what we said in our Jack Covert Selects - "Technology allows more loosely formed groups to accomplish more complicated tasks to greater effect, whether sharing tips for hacking new features on iPhones or staging boycotts after complaints go unaddressed. The rules are changing and, as Shirky says, 'What the group does with that power is a separate question.'"
Groundswell by Charlene Li and Josh Bernoff - There is no question that this is the book to read if you are in a corporate environment. The book was written by two analysts from Forester Research that provides a framework that executives recognize and language that fits the Fortune 500. Download an excerpt of the book to get a feel for the book. There is also a new condensed version of the book called Marketing in the Groundswell which contains a new introduction and three chapters from the original book.
Meatball Sundae by Seth Godin - Seth's premise is pretty simple: most of the products and services are not designed to be used with the new tools and techniques that are available to marketers. The call for corporate blogs and the creation of viral videos leads to meatball sundaes. Seth wrote a great ChangeThis manifesto based on this idea called Marketing Mismatch: When New Won't Work With Old (Riffs on Meatball Sundae). I also did a podcast with Seth when the book came out.
Trust Agents by Chris Brogan and Julien Smith - I am recommending this a bit on faith because the book comes out later this month. Chris is certainly one of the leading voices on social media and if you need proof go read this.
Say Everything by Scott Rosenberg - I recommended this specifically for my blogging session. Rosenberg is a journalist and writes about the evolution of blogging. He talks about the players who have shaped the medium (Heather Armstrong, Robert Scoble, Evan Williams, and Dave Winer to name just a few). It is a good book to catch up on what has been happening over the last decade. There are also excerpts from the book available on the book's website.
The Twitter Book by Tim O'Reilly and Sarah Milstein is a simple book that teaches what you need to know about Twitter and also takes the next step providing tips for using the service to its full extent.
Books for Understanding Social Media
Posted June 5, 2009 7:51 a.m. by todd-sattersten
In Information Technology - 800 CEO Read Blog
Everybody has been asking us what books they should read to understand social media. People are trying to make sense of this newly connected world. How does Facebook affect my business? Should I be tweeting? Do blogs still matter?
"Yes" is the answer to all three of those questions. Open a facebook account. Step up a search on Twitter. And for Pete's sake, keep in the blog going.
Books provide context. They examine the broader implications. I am not sure we have worked out all the broader implications and with the snail pace of books, publishing is just catching up with the product.
- The Cluetrain Manifesto by Levine, Searle, Locke, and Weinberger
- Naked Conversations by Scoble and Israel
- Groundswell by Li and Bernoff
- The Search by Battelle
- The Long Tail by Anderson
- Now is Gone by Livingston and Solis
- The New Rules of Marketing and PR by Meerman Scott
- Purple Cow and Meatball Sundae by Godin
- Always Be Testing by Eisenberg & Quarto-vonTivadar with Davis