Say Everything



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Hardcover
404 pages
ISBN 9780307451361 Published July 2009
Crown Publishing Group (NY)
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Say Everything
How Blogging Began, What It's Becoming, and Why It Matters
By Scott Rosenberg 

Related Blog Posts
strategy + business Best Books of 2009
Posted Nov. 25, 2009 4:52 a.m. by dylan
In General Business - 800 CEO Read Blog

The strategy + business annual books list is always one of the finest and most anticipated of the year. They get really smart and talented people who know how to pick 'em, and have them write (always highly intelligent and insightful) essays on their category—and, of course, the books in it. I've listed the picks below, but it really is worth heading over to strategy + business for the essays. (The links to the individual essays are in the headings below.)

Clive Crook picks the best books on The Meltdown:

Charles Handy picks the Leadership books:

Phil Rosenzweig picks the books on Strategy:

Ayesha Khanna and Parag Khanna take on Globalization:

Judith F. Samuelson picks the Management books:

Catharine P. Taylor finds the best books on Marketing:

Steven Levy looks at the best books on Technology:

James O'Toole picks the best Biographies:

As Theodore Kinni writes in the introduction to this year's essays:

This year’s best business books help us understand current conditions and chart a secure course forward. With luck, next year’s best books will offer similar insight into a recovery of historic proportions.

You can read the full feature here.

We've been following this list since 2003. The previous years' lists are below.

2003 | 2004 | 2005 | 2006 | 2007 | 2008



Social Media University Reading List
Posted Aug. 13, 2009 5:48 a.m. by todd-sattersten
In Marketing - 800 CEO Read Blog

I had the opportunity to speak at Social Media University - Milwaukee a few weeks ago. Some of the follow-up email has been asking for the recommended reading list I gave out during my Blogging For Success session. Here the list and some reasons these are worth your time:


Here Comes Everybody by Clay Shirky - This is the big idea book; it's the one that examines social media from a sociological viewpoint with outstanding examples the reduced friction the Internet provides. Here is what we said in our Jack Covert Selects - "Technology allows more loosely formed groups to accomplish more complicated tasks to greater effect, whether sharing tips for hacking new features on iPhones or staging boycotts after complaints go unaddressed. The rules are changing and, as Shirky says, 'What the group does with that power is a separate question.'"


Groundswell by Charlene Li and Josh Bernoff - There is no question that this is the book to read if you are in a corporate environment. The book was written by two analysts from Forester Research that provides a framework that executives recognize and language that fits the Fortune 500. Download an excerpt of the book to get a feel for the book. There is also a new condensed version of the book called Marketing in the Groundswell which contains a new introduction and three chapters from the original book.


Meatball Sundae by Seth Godin - Seth's premise is pretty simple: most of the products and services are not designed to be used with the new tools and techniques that are available to marketers. The call for corporate blogs and the creation of viral videos leads to meatball sundaes. Seth wrote a great ChangeThis manifesto based on this idea called Marketing Mismatch: When New Won't Work With Old (Riffs on Meatball Sundae). I also did a podcast with Seth when the book came out.


Trust Agents by Chris Brogan and Julien Smith - I am recommending this a bit on faith because the book comes out later this month. Chris is certainly one of the leading voices on social media and if you need proof go read this.


Say Everything by Scott Rosenberg - I recommended this specifically for my blogging session. Rosenberg is a journalist and writes about the evolution of blogging. He talks about the players who have shaped the medium (Heather Armstrong, Robert Scoble, Evan Williams, and Dave Winer to name just a few). It is a good book to catch up on what has been happening over the last decade. There are also excerpts from the book available on the book's website.


The Twitter Book by Tim O'Reilly and Sarah Milstein is a simple book that teaches what you need to know about Twitter and also takes the next step providing tips for using the service to its full extent.
  • Six Pixels of Separation by Mitch Joel extolls the power of connecting with your customers online. It's not written for alpha geeks and instead describes uses language business people will understand.



    • Books for Understanding Social Media
    Posted June 5, 2009 7:51 a.m. by todd-sattersten
    In Information Technology - 800 CEO Read Blog

    Everybody has been asking us what books they should read to understand social media. People are trying to make sense of this newly connected world. How does Facebook affect my business? Should I be tweeting? Do blogs still matter?

    "Yes" is the answer to all three of those questions. Open a facebook account. Step up a search on Twitter. And for Pete's sake, keep in the blog going.

    Books provide context. They examine the broader implications. I am not sure we have worked out all the broader implications and with the snail pace of books, publishing is just catching up with the product.

    Here Comes Everybody by Clay Shirky comes the closest to making these complicated issues apparent. We reviewed the book in April for Jack Covert Selects.

    The impetus behind this post was from a list I ran across at bpodr.com (post one and post two). The list is pretty good and if you are not familiar with these, you have some reading to do.

    There are some new books on the way like The Twitter Book from Tim O'Reilly and Sarah Milstein and, in the fall, Say Everything: How Blogging Began, What's It's Becoming, and Why It Matters by Scott Rosenberg. We'll report more as we see them.




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