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Posted July 23, 2010 11:18 a.m. by dylan
In - 800 CEO Read Blog
➻ Inc. has posted your business horoscope for August. I am apparently "going to experience a jolt in the coming week when a valued worker takes a sudden leave." I hope everyone turns out alright.
➻ Guy Kawasaki interviewed Tony Hseih, author of Delivering Happiness, over at OPEN Forum this week. Speaking of the importance of telephones at Zappos, Hsieh says:
We believe the telephone is one of the best branding devices out there. We have the customer’s undivided attention for 5-10 minutes—compare that with a 30-second Super Bowl ad when the viewers are probably not paying full attention. If we get the interaction right, what we’ve found is that customers remember that for a very long time and tell their friends and family about us.
We feel the same way here at 800-CEO-READ (which, by the way, is our phone number).
➻ Chicago is the home of the Book Bike, which started as just that—a bicycle library, giving books to anyone interested enough to take them. Jewcy interviewed it's founder, Gabriel Levinson, recently explaining how it evolved into something more when "Levinson threw the focus of his project on producers of independent literature, using funds raised through various donations to purchase such reading material and, in turn, give it away for free, not only helping to financially support small and independent publishers, but disseminate their work."
In the interview, Levinson talks to the emotional power of books:
In addition, I respect books as objects, I think I can speak for all book lovers there; we proudly display our collection. I remember one time when working at Printers Row, a woman came in asking if we had anything by F. Scott Fitzgerald. We had a few. I don't recall which book it was that I showed her (would have been a first edition, first printing) but it was signed by Fitzgerald. I was holding it at the time and her eyes popped wide open, there was a moment of silence. I asked her if she wanted to hold the book, in a near-whisper she said "Can I?" When she held it in her hands, with reverence mind you, I saw that she was crying. Holding this book, signed by this author, moved her emotionally. Its just a book, yeah? Its a dusty old collection of paper and glue with a scrawl of ink on it by the dead guy whose name is on the cover...and just holding this moved her to tears. Long live the death of books, I say.
I sense a bit of sarcasm in that final sentence.
➻ But, we all know that eBooks are becoming more widely accepted by readers (as further evidenced this week by Amazon's announcement that they are now selling more electronic books than hardcover). Eoin Purcell, in discussing The Internet As Competition To New Non-Fiction Books, wrote:
The challenge for most publishers is first to realize there IS a challenge and that responding to it is less about social media, ebooks and fancy apps (though they all have a role) and more about rethinking the way you conceive content and how and where you deploy that content to engage and build an audience.
I do think publishers realize the challenge, and can probably articulate that challenge rather well. I don't know that they've figured out how to address it yet, or how easy that is going to be. But I think the reverse is also true. For as much as they criticize the publishing industry for not figuring it out yet, most "Internet Revolution" types I know are avid readers that actively try to support books and don't want to see the industry die (which is why they raise so much hell about it). And it seems to me that neither group has figured out exactly how to do any of this very well (not that technology types are responsible for helping publishers figure it out). Also, where are the authors in this equation? Aren't they largely responsible for how they "conceive content and how and where [they] deploy that content to engage and build an audience," as well?
➻ India (yes, the government of India) has developed a prototype of a $35 tablet that looks a lot like the iPad. They expect to find a manufacturer to begin production next year.
➻ If you haven't been following what Marty Neumeier has been doing over at Liquid Brand Exchange, you should start. The author of Zag, The Brand Gap, and The Designful Company will be sending out another Steal this Idea, an idea you can steal, next week.
➻ McNally Jackson Bookmongers are offering 20% off all purchases for the easy action of reblogging an image of Keith Gessen, author of the recently released Diary of a Very Bad Year: Confessions of an Anonymous Hedge Fund Manager. (Inc. reposted our Jack Covert Selects of the book this week)
➻ Today, our governor declared Milwaukee County to be in a state of emergency, but tomorrow will be alright.
➻ The Carolina Chocolate Drops perform live on Tavis Smiley, directed by Jonathan X.
Marty Neumeier (and Other 100 Best Authors) on ChangeThis
Posted Jan. 15, 2009 8:31 a.m. by dylan
In ChangeThis - 800 CEO Read Blog
You may have noticed that we released a new issue of ChangeThis yesterday. What you may not have realized is that Marty Neumeier, the author of The Aesthetics of Management, is also the author of Zag: The #1 Strategy of High Performance Brands, one of The 100 Best Business Books of All TIme. The manifesto is a "look at a few of the principles that artists have used successfully, [to] see how they might apply to management." If you're looking for a new and refreshing view of management, I would definitely recommend it. And when you're done with that, I'd highly recommend his new book, The Designful Company.
In no particular order, here are other 100 Best authors who have published manifestos:
Whew... when I started this list, I didn't remember all of these manifestos. I guess I have some reading to catch up on this weekend.
- Seth Godin, founder of ChangeThis and author of Purple Cow, has written many, including How to Sell a Book (or Any New Idea), Marketing Mismatch: When New Won't Work With Old, Do Less, Pushing Past the Dip: How to Become the Best in the World, Polkas, Pyrotechnics and Point D's and The Bootstrapper's Bible.
- Kevin Kelly, author of Out of Control, published Better Than Free just last month.
- Malcolm Gladwell, author of The Tipping Point, wrote The Talent Myth.
- Richard Florida, author of The Rise of the Creative Class, wrote A Creative Manifesto: Why the Place You Choose to Live is the Most Important Decision of Your Life to partner with his latest book, Who's Your City.
- Michael Useem, coauthor of The Leadership Moment, wrote Going for the Go Point to partner with his book The Go Point, which will be out in paperback in March.
- Chip Heath & Dan Heath, authors of Made to Stick, wrote Talking Strategy: Three Straightforward Ways to Make Your Strategy Stick for ChangeThis.
- John Kotter, author of Leading Change, wrote It All Starts With A Sense of Urgency.
- Bob Sutton, coauthor of The Knowing-Doing Gap, has written two manifestos: Management Advice: Which 90% is Crap? and The Upside of Assholes: Is there Virtue in Bad Workplace Behavior?, which went with his book The No Asshole Rule.
- Jay Conrad Levinson, author of Guerrilla Marketing, wrote a manifesto of the same name, Guerrilla Marketing.
- Guy Kawasaki, author of The Art of the Start, also wrote a manifesto of the same name, The Art of the Start.
- Michael Mauboussin, author of More Than You Know, wrote Getting Out of Embed: The Role of Social Context in Decision Making.
Brand Autopsy's Best Marketing Books For 2006
Posted Dec. 19, 2006 8:27 a.m. by todd-sattersten
In Marketing - 800 CEO Read Blog
John Moore announced his 2006 Brand Autopsy Marketing Book Awards today. Treasure Hunt won for Best Marketing Strategy Book, ZAG won for Best Marketing Book of the Year, and Adrian Zackheim of Portfolio (Penguin) was awarded The Phillip Kolter Vanguard Lifetime Achievement Award.
BusinessWeek's Best Book on Innovation - 2006
Posted Dec. 8, 2006 3:21 a.m. by todd-sattersten
In Lists - 800 CEO Read Blog
BusinessWeek has a list of their 2006 favorites for innovation. They are a little liberal with their definition of 2006. A couple of these titles are not even out yet.
- Designing Interactions by Bill Moggride (just got this, more textbook style with lots of interviews)
- Worldchanging by Alex Steffen (check out the original website)
- Payback by James Andrew and Harold Sirkin (out Jan. 7th)
- ZAG by Marty Neumeier (check out John Moore's post on the book)
- Beautiful Evidence by Edward Tutfe (it is about time Tutfe got some mainstream love)
- Open Business Models by Henry Chesbrough (more on this soon)
- Wikinomics by Don Tapscott and Anthony Williams (out Dec. 28th)
- Mavericks at Work by Bill Taylor and Polly LaBarre (you can read the JCS or ChangeThis)
- Juicing the Orange by Pat Fallon and Fred Senn (a July JCS)
- Spectale by David Rockwell and Bruce Mau
This link will launch the cute little BusinessWeek slideshow with cover art and commentary.
