Hidden Brain



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Hardcover
270 pages
ISBN 9780385525213 Published Jan. 2010
Spiegel & Grau
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Hidden Brain
How Our Unconscious Minds Elect Presidents, Control Markets, Wage Wars, and Save Our Lives

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Friday Links
Posted Jan. 29, 2010 11:49 a.m. by dylan
In - 800 CEO Read Blog

I will not be mentioning the iPad in the links below. Moving on...

➻ Umair Haque's The Generation M Manifesto on the Harvard Business Review website is rather old, but I hadn't seen it, so maybe you haven't either. Tip of the Hat to Tiny Gigantic for pointing me to it.

➻ If you've read Daniel Goleman's Emotional Intelligence, you probably remember The Marshmallow Test. The experiment tests a person's impulse control as a child and how it can predict future success, such as a significantly higher SAT scores. Sally tracked down an NPR video of the test, and then also a New Yorker article explaining the science.

➻ The Paper Cuts Book Review Podcast interviewed Atul Gawande, author of The Checklist Manifesto.

➻ The Daily Beast picked I.O.U.: Why Everyone Owes Everyone and No One Can Pay and The Hidden Brain: How Our Unconscious Minds Elect Presidents, Control Markets, Wage Wars, and Save Our Lives as two of this week's "hot reads." Find the reviews here: I.O.U. | The Hidden Brain

➻ The Society of Typographic Aficionados (SOTA) has come up with a great idea to help relief efforts in Haiti: Font Aid IV, a project uniting the typographic and design communities to design a collaborative font. To learn more or get involved, check Typophile.

➻ Hyper Modern Writing discussed virtual book signings with Jenny Greenleaf.

➻ Todd Sattersten reminds us That Ideas Need Air.

➻ GalleyCat did a good job of rounding up material Remembering Howard Zinn, Louis Auchincloss, and J.D. Salinger.

➻ The video below is great, and this one from Daytrotter is mindfeckingly fantastic.