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Hardcover
305 pages
ISBN 9780385528757 Published Feb. 2010
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Posted March 20, 2013 4:35 a.m. by sally-haldorson
In - 800 CEO Read Blog
If you aren't already aware, 800-CEO-READ powers the business knowledge-building site, KnowledgeBlocks. One of the services KnowledgeBlocks offers is a quarterly book club. For $80, you'll receive 4 quarterly shipments for a total of 9 books per year (see more details and sign up here.)
This quarter's KnowledgeBOX shipment contains a signed and customized copy of Chip & Dan Heath's third book, Decisive. Plus, you'll get an early Advanced Reading Copy of a great new Crown Business title as a surprise gift!
This KnowledgeBOX will ship April 15th, and there is a limited quantity, so don't wait! You'll immediately be sent a complimentary copy of The 100 Best Business Books of All Time when you register. So start building your business knowledge today!
DECISIVE: How to Make Better Choices in Life and Work
Chip Heath & Dan Heath
(CrownBusiness)
“And that, in essence, is the core difficulty of decision making: What's in the spotlight will rarely be everything we need to make a good decision, but we won't always remember to shift the light. Sometimes, in fact, we'll forget there's a spotlight at all, dwelling so long in the tiny circle of light that we forget there's a broader landscape beyond it.”
Decisive, page 3
From 800-CEO-READ's Jack Covert Selects Review:
Those who have read the Heaths’ previous books, Made to Stick and Switch, know they are great writers. Their books are filled with clever stories, detailed research told in a relatable way, and as a result, each page simply makes you think, and think more clearly. But what elevates their books above many others is that they operate both as “how-to” guides as well as social insight. You can read them to change what you do or how you think, and in the process, you’ll understand the world a bit better. Because decision-making is one of the great challenges for leaders, entrepreneurs, and really anyone trying to manage a career, Decisive may be their most an important one.
Jack Covert Selects - Decisive
Posted March 15, 2013 7:31 a.m. by 800-ceo-read
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Each day, all day, we make decisions. Often, these many decisions are simple: what to wear, where to eat, and how best to churn through the tasks on our to-do list. Sometimes the stakes are higher: how should we address an employee issue, should we make a career change, or do we stay the course with our business plan? In either case, we generally narrow the choices down to two solutions, create a mental list of pros and cons, and make our decision based on the results.
According to Chip and Dan Heath’s new book, Decisive: How to Make Better Choices in Life and Work, we’re doing it all wrong. Our gut instincts are loaded with bias, and the pros and cons we create—even though our intent is to be objective—are based on those biased gut reactions:
Generating distinct options is even more difficult when our minds settle into certain well-worn grooves. Two of those grooves are common states of mind, studied widely by researchers, that play a role in almost every decision we make. One is triggered when we think about avoiding bad things, and one is triggered when we think about pursuing good things. When we’re in one state, we tend to ignore the other.
Instead, the Heaths recommend building a process by which to make better decisions. To start, they quote Steve Cole, VP of R&D at HopeLab, who said, “Any time in life you’re tempted to think, ‘Should I do this OR that?’ instead, ask yourself, ‘Is there a way I can do this AND that?” This kind of broader thinking about a situation is what the authors find an innovative, more risk-averse method of deciding what to do. From there, the Heaths explore a variety of process building scenarios: consider opposites, find previous solutions to the same problem, overcome short-term emotion, and more. And with each scenario, they present real examples of these processes (and their outcomes) in action.
Those who have read the Heaths’ previous books, Made to Stick and Switch, know they are great writers. Their books are filled with clever stories, detailed research told in a relatable way, and as a result, each page simply makes you think, and think more clearly. But what elevates their books above many others is that they operate both as “how-to” guides as well as social insight. You can read them to change what you do or how you think, and in the process, you’ll understand the world a bit better. Because decision-making is one of the great challenges for leaders, entrepreneurs, and really anyone trying to manage a career, this book is an important one.
The Bestsellers of 2011
Posted Dec. 31, 2011 5:10 a.m. by dylan
In - 800 CEO Read Blog
2011 was the second year that Inc. magazine partnered with us to spread the word on what books are leaving our warehouse in great numbers every month, heading out to businesspeople and their organizations to solve problems, promote change and inspire leadership. We've now compiled the Inc./800-CEO-READ Business Book Bestseller numbers for the entire year, giving weight to both total sales numbers and how long each book stayed on the list (and at what number). And, for the second straight year, Strengths Finder 2.0 by Tom Rath has topped the list. Here are the rest of
the bestsellers of 2011.
- Strengths Finder 2.0 by Tom Rath, Gallup Press
- What Got You Here Won't Get You There: How Successful People Become Even More Successful by Marshall Goldsmith with Mark Reiter, Hyperion Books
- From Values to Action: The Four Principles of Values-Based Leadership by Harry M. Jansen Kraemer, Jossey-Bass
- Practically Radical: Not-So-Crazy Ways to Transform Your Company, Shake Up Your Industry, and Challenge Yourself by William C. Taylor, William Morrow & Company
- The Thank You Economy by Gary Vaynerchuk, HarperBusiness
- What to Ask the Person in the Mirror: Critical Questions for Becoming a More Effective Leader and Reaching Your Potential by Robert Steven Kaplan, Harvard Business School Press
- How to Market to People Not Like You: "Know It or Blow It" Rules for Reaching Diverse Customers by Kelly McDonald, John Wiley & Sons
- Go-Giver: A Little Story about a Powerful Business Idea by Bob Burg & John David Mann, Portfolio
- Make It in America: The Case for Re-Inventing the Economy by Andrew Liveris, John Wiley & Sons
- Unfair Advantage: The Power of Financial Education by Robert T. Kiyosaki, Plata Publishing
- Medici Effect: What Elephants and Epidemics Can Teach Us about Innovation by Frans Johansson, Harvard Business School Press
- The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social by Jay Baer & Amber Naslund, John Wiley & Sons
- Beyond Boundaries: The New Neuroscience of Connecting Brains with Machines—And How It Will Change Our Lives by Miguel Nicolelis, Times Books
- From the Jungle to the Boardroom by Mike Monahan, Beacon Publishing
- Rich Dad's Conspiracy of the Rich: The 8 New Rules of Money by Robert T. Kiyosaki, Business Plus
- Beyond Performance: How Great Organizations Build Ultimate Competitive Advantage by Scott Keller & Colin Price, John Wiley & Sons
- Switch: How to Change Things When Change Is Hard by Chip Heath & Dan Heath, Broadway Business
- Today We Are Rich: Harnessing the Power of Total Confidence by Tim Sanders, Tyndale House Publishers
- Mojo: How to Get It, How to Keep It, How to Get It Back If You Lose It by Marshall Goldsmith with Mark Reiter, Hyperion Books
- Relationship Economics: Transform Your Most Valuable Business Contacts Into Personal and Professional Success (Revised, Updated) by David Nour, John Wiley & Sons
- It's Your Ship: Management Techniques from the Best Damn Ship in the Navy by D. Michael Abrashoff, Warner Books
- The Quest: Energy, Security and the Remaking of the Modern World by Daniel Yergin, The Penguin Press
- Look at More: A Proven Approach to Innovation, Growth, and Change by Andy Stefanovich, Jossey-Bass
- Surviving Your Serengeti: 7 Skills to Master Business and Life by Stefan Swanepoel, John Wiley & Sons
- The Only Three Questions That Count: Investing by Knowing What Others Don't by Kenneth L Fisher with Jennifer Chou & Lara Hoffmans, John Wiley & Sons
To stay up to date on what businesses and business leaders are reading, whether it's address a specific problem, build teams, deepen their knowledge or enlighten the way their entire organization thinks, subscribe to the RSS feed for The Inc./800-CEO-READ Business Book Bestseller List.
The Bestsellers of 2010
Posted Dec. 30, 2010 8:57 a.m. by dylan
In - 800 CEO Read Blog
This year saw a big development in our monthly bestseller lists, as Inc. magazine decided to partner with us to spread the word about what books businesspeople are purchasing for themselves and their teams. Thus was born the Inc./800-CEO-READ Business Book Bestseller List.
We've recently compiled the numbers for the entire year, giving weight to both total sales numbers and how long each book stayed on the list (and at what number), and we are now pleased to present
the bestsellers of 2010.
- Strengths Finder 2.0 by Tom Rath; Gallup Press
- The Go-Giver: A Little Story about a Powerful Business Idea by Bob Burg, John David Mann ; Portfolio
- Switch: How to Change Things When Change Is Hard By Chip Heath, Dan Heath, Broadway
- Love Leadership: The New Way to Lead in a Fear-Based World by John Hope Bryant; Jossey-Bass
- Return of the Gold: The Journey of Jerry Colangelo and the Redeem Team by Dan Bickley; Morgan James Publishing
- Doing Both: How Cisco Captures Today's Profit and Drives Tomorrow's Growth By Inder Sidhu , FT Press
- Rich Dad's Conspiracy of the Rich: The 8 New Rules of Money by Robert T Kiyosaki; Business Plus
- Accelerating Out of the Great Recession: How to Win in a Slow-Growth Economy by David Rhodes, Daniel Stelter; McGraw-Hill
- Linchpin: Are You Indispensable? by Seth Godin; Portfolio
- What Got You Here Won't Get You There: How Successful People Become Even More Successful by Marshall Goldsmith, Mark Reiter; Hyperion
- How Companies Win: Profiting from Demand-Driven Business Models No Matter What Business You're In by Rick Kash, David Calhoun ; HarperBusiness
- Keep Swinging: An Entrepreneur's Story of Overcoming Adversity & Achieving Small Business Success by Jay Myers, Darren Dahl; Morgan James Publishing
- Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone by Mitch Joel, Business Plus
- Rich Dad's Prophecy: Why the Biggest Stock Market Crash in History Is Still Coming... and How You Can Prepare Yourself and Profit from It! by Robert T Kiyosaki, Sharon L Lechter; Business Plus
- Mojo: How to Get It, How to Keep It, How to Get It Back If You Lose It by Marshall Goldsmith; Hyperion
- The M-Factor: How the Millennial Generation Is Rocking the Workplace by Lynn Lancaster, David Stillman; HarperBusiness
- Employees First, Customers Second: Turning Conventional Management Upside Down by Vineet Nayar, Harvard Business Press
- The Medici Effect: Breakthrough Insights at the Intersection of Ideas, Concepts, and Cultures by Frans Johansson; Harvard Business Press
- Different: Escaping the Competitive Herd by Youngme Moon; Crown
- Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business by Josh Bernoff, Ted Schadler; Harvard Business Press
- The End of the Free Market: Who Wins the War Between States and Corporations? by Ian Bremmer; Portfolio
- Spend Shift: How the Post-Crisis Values Revolution Is Changing the Way We Buy, Sell, and Live By John Gerzema, Michael D'Antonio; Jossey-Bass
- Crush It!: Why Now Is the Time to Cash in on Your Passion by Gary Vaynerchuck; Harper Studio
- The Mirror Test: Is Your Business Really Breathing? by Jeffrey W Hayzlett, Jim Eber; Business Plus
- Inside Every Woman: Using the 10 Strengths You Didn't Know You Had to Get the Career and Life You Want Now by Vickie Milazzo; John Wiley & Sons
To follow what books the business world is digesting every month, subscribe to the RSS feed for The Business Book Bestseller List.
Todd Sattersten's Top 10 Business Books of 2010
Posted Dec. 28, 2010 10:21 a.m. by sally-haldorson
In - 800 CEO Read Blog
Business book expert (and former president of 800-CEO-READ) Todd Sattersten has picked his top 10 business books of the year. We agree heartily with his list--a mix of big idea books and practical methodology--and think that you can't go wrong choosing any of these fine books as a blueprint for your business goals in 2011.
Todd's Top 10:
Drive by Dan Pink
Switch by Chip and Dan Heath
Linchpin by Seth Godin
Rafi Mohammed's The 1% Windfall
William Poundstone's Priceless
Youngme Moon: Different
Lisa Gansky: The Mesh
The Big Short by Michael Lewis
Steven Johnson: Where Good Ideas Come From
Gamestorming: by Dave Gray, Sunni Brown, and James Macanufo
Click over to Todd's blog to read more about each of his picks.


