Art of Choosing


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Hardcover
329 pages
ISBN 9780446504102 Published March 2010
Twelve
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Art of Choosing

Related Blog Posts
Amazon's Best of 2010
Posted Nov. 4, 2010 9:28 a.m. by dylan
In - 800 CEO Read Blog

Amazon has announced their Best of 2010 list, and a business book cracked the top 10 overall choices. Michael Lewis's The Big Short: Inside the Doomsday Machine barely did so, coming in at number 10. (Two other books in the top ten that may appeal to nonfiction readers are The Immortal Life of Henrietta Lacks by Rebecca Skloot and The Warmth of Other Suns: The Epic Story of America's Great Migration by Isabel Wilkerson, which came in at numbers one and five respectively.)

As they've done in previous years, Amazon has broken the books into separate categories and listed their editors' picks next to the customer favorites. I always enjoy seeing the differences between what editors choose and customers vote for with their pocket books. And I would enjoy it more if I were Michael Lewis, who topped both lists in the Business and Investing category.

The customer favorites were:

The editors' picks were:

If you're interested in what's been listed in the past, I've linked to our post from previous years below.

Best of 2009 | Best of 2008 | Best of 2007 | Best of 2006 | Best of 2005 | Best of 2004




The Financial Times & Goldman Sachs Business Book Award: The Shortlist
Posted Sept. 16, 2010 8:30 a.m. by dylan
In - 800 CEO Read Blog

The shortlist for the Financial Times and Goldman Sachs Business Book of the Year has been announced. As with the longlist for the award, it is dominated by books covering the recent financial turmoil. The only two covering other topics are:

The books on the shortlist that cover the crisis are:

Three of the books that made the shortlist—The Art of Choosing, The Big Short and Too Big to Fail—were Jack Covert Selects when they were released, and Too Big to Fail was the 800-CEO-READ Business Book of the Year in 2009.*

To read more about the judges and how they came to their decision, head on over to Andrew Hill's coverage of their meeting at FT.com. We'll let you know in late October who takes home the final prize.

*Submit your books to the 2010 800-CEO-READ Business Book Awards today.




The Financial Times & Goldman Sachs Business Book Award: The Longlist
Posted Aug. 9, 2010 7:23 a.m. by dylan
In - 800 CEO Read Blog

The longlist for The Financial Times and Goldman Sachs Business Book of the Year was announced this morning. And just as interesting as the list itself, which includes a novel this year, is the fact that Lloyd Blankfein is recusing himself as a judge. He is doing so because "a number of books on this year’s longlist address various aspects of the financial crisis," a crisis Blankfein was intimately involved in as CEO of Goldman Sachs. Hi is, in fact, a subject in some of those books—including Too Big to Fail, which we named the 800-CEO-READ Business Book of the Year* in 2009.

The Financial Times and Goldman Sachs longlist for 2010 is:

*A reminder to authors and publishers out there, we are now accepting submissions for the 800-CEO-READ Business Book Awards for 2010.




Jack Covert Selects - The Art of Choosing
Posted March 11, 2010 9:05 a.m. by 800-ceo-read

The Art of Choosing by Sheena Iyengar, Twelve, 329 pages, $25.99, Hardcover, March 2010, ISBN 9780446504102

We make choices every day: small choices about what we will eat for breakfast, what clothes we’ll wear, how we react within our jobs; and big choices about relationships, purchases—real life-changing choices. But what is choice? What drives us to make one and, when we find ourselves faced with a choice, what determines how we respond? Dr. Sheena Iyengar, a professor at Columbia Business School with a doctorate in social psychology, deconstructs the science and the emotion behind the choices we make in her new book, The Art of Choosing.

Iyengar begins by telling a selection of stories about survival, revealing the decisions people have made in dire situations. When the choice is between life and death, it seems the choice would be obvious, yes? But captivity, isolation, and control are issues that affect choices and decisions in profound ways. Iyengar sums up her examination of these survival situations with this positive truth:

For animals, the confinement of the body is the confinement of the whole being, but a person can choose freedom even when he has no physical autonomy. In order to do so, he must know what choice is, and he must believe that he deserves it.

This observation forms the crux of The Art of Choosing; that the mind is free to do as it wishes, regardless of external and physical limitations. Iyengar then proceeds to examine how this mental freedom plays a role in circumstances such as arranged marriages, communism, motivation, tolerance, consumerism and self-help. Through this exploration, we learn that choice has a lot to do with how we view ourselves, the situations we put ourselves in, and how we compare those choices to the ones we perceive others have made.

The Art of Choosing is a compelling book that helps us better understand, but not overanalyze, the decisions we make—and why we make them. Unafraid of discussing some of our most sensitive opportunities for choice, such as pregnancy and death, and how sometimes imbalances of power limit a person’s choices, Iyengar is also unafraid of allowing her own experiences and her personality to populate the page in a winsome combination of unbiased research and friendly reflection. Fans of Gladwell, Gawande and the Heath brothers have found their next must-read book.