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ISBN 9780446526562 Published Feb. 2007
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Posted Jan. 15, 2009 8:31 a.m. by dylan
In ChangeThis - 800 CEO Read Blog
You may have noticed that we released a new issue of ChangeThis yesterday. What you may not have realized is that Marty Neumeier, the author of The Aesthetics of Management, is also the author of Zag: The #1 Strategy of High Performance Brands, one of The 100 Best Business Books of All TIme. The manifesto is a "look at a few of the principles that artists have used successfully, [to] see how they might apply to management." If you're looking for a new and refreshing view of management, I would definitely recommend it. And when you're done with that, I'd highly recommend his new book, The Designful Company.
In no particular order, here are other 100 Best authors who have published manifestos:
Whew... when I started this list, I didn't remember all of these manifestos. I guess I have some reading to catch up on this weekend.
- Seth Godin, founder of ChangeThis and author of Purple Cow, has written many, including How to Sell a Book (or Any New Idea), Marketing Mismatch: When New Won't Work With Old, Do Less, Pushing Past the Dip: How to Become the Best in the World, Polkas, Pyrotechnics and Point D's and The Bootstrapper's Bible.
- Kevin Kelly, author of Out of Control, published Better Than Free just last month.
- Malcolm Gladwell, author of The Tipping Point, wrote The Talent Myth.
- Richard Florida, author of The Rise of the Creative Class, wrote A Creative Manifesto: Why the Place You Choose to Live is the Most Important Decision of Your Life to partner with his latest book, Who's Your City.
- Michael Useem, coauthor of The Leadership Moment, wrote Going for the Go Point to partner with his book The Go Point, which will be out in paperback in March.
- Chip Heath & Dan Heath, authors of Made to Stick, wrote Talking Strategy: Three Straightforward Ways to Make Your Strategy Stick for ChangeThis.
- John Kotter, author of Leading Change, wrote It All Starts With A Sense of Urgency.
- Bob Sutton, coauthor of The Knowing-Doing Gap, has written two manifestos: Management Advice: Which 90% is Crap? and The Upside of Assholes: Is there Virtue in Bad Workplace Behavior?, which went with his book The No Asshole Rule.
- Jay Conrad Levinson, author of Guerrilla Marketing, wrote a manifesto of the same name, Guerrilla Marketing.
- Guy Kawasaki, author of The Art of the Start, also wrote a manifesto of the same name, The Art of the Start.
- Michael Mauboussin, author of More Than You Know, wrote Getting Out of Embed: The Role of Social Context in Decision Making.
PW 2007 Bestsellers
Posted April 22, 2008 4:43 a.m. by dylan
In Uncategorized - 800 CEO Read Blog
Publishers Weekly released its bestseller list late last month. A Thousand Splendid Suns topped the fiction category, while The Secret took the top nonfiction spot. But, those books get enough love, so we thought we would list the business titles that show up on the list (they list all books that sold over 100,000 copies in calender year 2007). I will briefly note, however, that The Secret sold more than twice as many copies as A Thousand Splendid Suns.
The first business book on the list, The 4-Hour Workweek by Timothy Ferriss, shows up at number 35. Listed below are all the business titles sold more than 100,000 copies in 2007.
- The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich by Timothy Ferriss. Crown, (332,272 copies sold)
- Where Have All the Leaders Gone? by Lee Iacocca. Scribner (310,000 copies sold)
- Freakonomics [Revised and Expanded]: A Rogue Economist Explores the Hidden Side of Everything by Steven D. Levitt and Stephen J. Dubner. Morrow (275,000 copies sold)
- Now, Discover Your Strengths by Marcus Buckingham and Donald O. Clifton. Free Press (239,966 copies sold)
- The Black Swan: The Impact of the Highly Improbable by Nassim Nicholas Taleb. Random House (199,784 copies sold)
- Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath, Random House (161,053 copies sold)
- Go Put Your Strengths to Work: 6 Powerful Steps to Achieve Outstanding Performance by Marcus Buckingham. Free Press (140,574 copies sold)
- Basic Black: The Essential Guide for Getting Ahead at Work by Cathie Black. Crown Business (139,806 copies sold)
- What Got You Here Won't Get You There: How Successful People Become Even More Successful by Marshall Goldsmith with Mark Reiter. Hyperion (123,732 copies sold)
- The No Asshole Rule: Building a Civilized Workplace and Surviving One That Isn't by Robert I. Sutton. Business Plus (115,954 copies sold)
- Talent Is Never Enough: Discover the Choices That Will Take You Beyond Your Talent by John C. Maxwell. Thomas Nelson (104,971 copies sold)
I'd like to mention one other book from the list for all you fiction lovers out there as well. The Brief Wondrous Life of Oscar Wao comes highly recommended from Mr. Jason Kennedy, the book-buyer at our sister company, and a man who knows his fiction. It's good to see a book by a debut novelist make the list, which it barely did at 101,164 copies sold.
Hudson Booksellers Best Books of 2007
Posted Oct. 29, 2007 6:56 a.m. by dylan
In Publishing Industry - 800 CEO Read Blog
With 66 bookstores in airports all over North America, you may know Hudson Booksellers from your travels. They have now decided that it is time to help busy travelers select the books they sell, announcing their picks of the best books of 2007. It's a pretty long list, with selections in the fields of fiction, non-fiction, children's, and--aha!--business! The business titles selected are:
* Five Minds for the Future by Howard Gardner* Microtrends by Mark Penn
* The No Asshole Rule by Robb Sutton
* The Black Swan by Nasim Nicholas Taleb
* Wikinomics by Don Tapscott
You'll notice two of the books, Wikinomics and The Black Swan, were also on the FT/Goldman Sachs Award shortlist, and The No Asshole Rule won The Quill Award in the business category. I think it's a great idea to put this list out, and the categories here should cater well to different kinds of travelers. They even offer two additional categories to extend the list for more voracious readers. One is called "Books We Love", and the other is "Newsworthy/Noteworthy". If you'd like to see the titles in the other categories, you can find it on their website. You should also begin seeing the list posted in their stores beginning December 1st.
No Asshole Rule Wins Quills Awards (Business Category)
Posted Sept. 10, 2007 5:09 a.m. by todd-sattersten
In Publishing Industry - 800 CEO Read Blog
The Quill Awards, which they self-describe as "first literary prizes to reflect the tastes of all the groups that matter most in publishing--- readers, booksellers and librarians", were announced this morning.
Bob Sutton's No Asshole Rule won the business category from the finalists of Small Is the New Big by Seth Godin, Women & Money by Suze Orman, Send by David Shipley and Will Schwalbe, and Chocolates on the Pillow Aren't Enough Jonathan M. Tisch with Karl Weber.
The awards ceremony takes place October 22nd.
More of Zook and Others
Posted Aug. 17, 2007 3:31 a.m. by todd-sattersten
In Strategy - 800 CEO Read Blog
I have found some supplemental reading to our recent Unstoppable podcast. Chris Zook (Unstoppable) has been writing a blog for Harvard Business Online.
The online site has recruited Bob Sutton (No-Asshole Rule, Hard Facts), Sylvia Ann Hewlett (Off-Ramps and On-Ramps), and Michael Watkins (First 90 Days) among others.

