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Mass Market Paperbound
266 pages
ISBN 9780446567404 Published Jan. 2010
Business Plus
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Jeff Hayzlett's Business Library
Posted April 27, 2010 8:35 a.m. by dylan
In - 800 CEO Read Blog

If you know who Jeff Hayzlett is, it is probably from his appearances on television or his Twitter footprint. But the chief marketing officer of Kodak is now venturing into the wonderful world of analog with his new book, The Mirror Test: Is Your Business Really Breathing?, being released by Business Plus in May. And he has done something in that book that I wish more authors would do. He has included an appendix in which he lists his "Business Library 'Must' List." It gives you an idea of what has influenced him most over the years (and, just maybe, an idea of what to expect from his book). It includes:

• The Long Tail: Why the Future of Business Is Selling Less of More by Chris Anderson

• Barbarians at the Gate: The Fall of RJR Nabisco by Bryan Burrough & John Helyar

• How to Win Friend and Influence People by Dale Carnegie

• Good to Great: Why Some Companies Make the Leap...and Others Don't by Jim Collins

• The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change by Stephen R Covey

• The Practice of Management by Peter F. Drucker

• The E-Myth: Why Most Businesses Don't Work and What to Do about It by Michael Gerber

• The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell

• The Goal: A Process of Ongoing Improvement by Eliyahu M Goldratt & Jeff Cox

• Think and Grow Rich by Napoleon Hill

• Iacocca: An Autobiography by Lee Iacocca with William Novak

• What Would Google Do? by Jeff Jarvis

• Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone. by Mitch Joel

• Rich Dad, Poor Dad: What the Rich Teach Their Kids about Money-That the Poor and the Middle Class Do Not! by Robert T Kiyosaki with Sharon L Lechter

• Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business by Jay Conrad Levinson

• Swim with the Sharks Without Being Eaten Alive: Outsell, Outmanage, Outmotivate, and Outnegotiate Your Competition by Harvey MacKay

• The Greatest Salesman in the World by Og Mandino

• In Search of Excellence: Lessons from America's Best-Run Companies by Tom Peters & Robert H Waterman

• The Wealth of Nations by Adam Smith

• Trump: The Art of the Deal by Donald J Trump with Tony Schwartz

• The Art of War by SinTzu

• Sam Walton: Made in America by Sam Walton with John Huey

• Secrets of Closing the Sale by Zig Ziglar

Not only does his book get extra points from me for including a list of his favorites, Hayzlett himself gets extra credit for using a Garrison Keillor quote to introduce the list: "A book is a gift you can open again and again."

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