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Paperback
299 pages
ISBN 9780465078073 Published April 2006
Basic Books (AZ)
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Posted Jan. 16, 2012 6:11 a.m. by sally-haldorson
In - 800 CEO Read Blog
The power of storytelling in business is not a new subject, but it is an under-utilized skill because oftentimes what makes a person a good leader doesn't make for a good story teller. But a good story isn't the sole property of the marketing department; instead, anyone can master some basic techniques for selling themselves or their point of view or their long-term vision through story. Here are some of the best books to help you work on your story craft.
The Modern Classic
"Simmons identifies the six stories you need to know how to tell and demonstrates how they can be applied. The revised edition offers a guide to using storytelling in specific business circumstances, including corporate reorganizations, layoffs, and diversity issues."
The Master Storyteller
"This book shows how storytelling is one of the few ways to handle the most important and difficult challenges of leadership: sparking action, getting people to work together, and leading people into the future. Using myriad illustrative examples and filled with how-to techniques, this book clearly explains "how" you can learn to tell the right story at the right time."
The Best Seller
"Peter Guber, whose executive and entrepreneurial accomplishments have made him a success in multiple industries, has long relied on "purposeful story telling" to motivate, win over, shape, engage and sell. Indeed, what began as knack for telling stories as an entertainment industry executive has, through years of perspiration and inspiration, evolved into a set of principles that anyone can use to achieve their goals."
The Picture Maker
"Presentations are meant to inform, inspire, and persuade audiences. So why then do so many audiences leave feeling like they've wasted their time? All too often, presentations don't resonate with the audience and move them to transformative action. This book helps you make a strong connection with your audience and lead them to purposeful action."
The New Kids on the Block
"Modeled after the way stories work, this book provides a unique planning process for creating authentic brand identities. It also reveals a number of concealed traps that other branding approaches often overlook. Drawing on the persuasive power of stories, the author argues that a great deal of wasted effort is put into creating advertising messages that do too much 'telling' and too little 'showing.'"
"A guide to crafting unforgettable, attention-grabbing business communications--from speeches and letters to business plans--using stories from the world's top business leaders. It's an easy-to-use reference for anyone who needs to lead, inspire, and motivate an audience in a business setting, whether they're writing speeches, pep talks, interview talking points, employee letters, or Op- Eds."
Tweet-a-tweet-Tweet Recap
Posted May 2009 9:05 a.m. by todd-sattersten
In Publishing Industry - 800 CEO Read Blog
We posted quite a bit over on twitter this week. We tried pulling together what we saw people saying about business books, recommendations for business books and some ideas around the future of publishing at large. Here is the what we found:
# Authors 4 #followfriday @gladwell @stevenbJohnson @danielpink @alanmwebber @jack_welch @suzywelch @johncmaxwell @tonyrobbins @Rich_Dad about 4 hours ago from web
# RT @TalentAcquisit The Art of War by Sun Tzu is 1 of the best business strategy books. For business strategy check out http://www.sonshi.com 9:18 PM Apr 29th from web
# RT @charlesseybold Books: finished Predictably Irrational (****), starting Art of Profitability (v good so far), biz novel like The Goal 1:52 PM Apr 29th from web
# @kennypratt yes, here is the mystery box url: http://800ceoread.com/mysterybox 10:04 PM Apr 28th from web
# RT @tomewing:The Cluetrain Manifesto is the Velvet Underground of biz books: everyone who read it formed a dodgy start-up. (via @ricklevine) 3:57 PM Apr 28th from web
# RT @mdrips Escape from Cubicle Nation is ok; Think Big Manifesto totally sucks; Me 2.0 is mediocre. Few biz books are worthwhile. 3:56 PM Apr 28th from web
# RT @robbiebax @BtoBGuru great non-social media biz books 2008 "forces for Good" "back of the napkin" "predictably irrational"--loved em all! 3:02 PM Apr 28th from web
# RT @whgtoga Cool book ! One of the top 100 biz books of all time. (CEO READ) The Story Factor- Annette Simmons. 2:57 PM Apr 28th from web
# Great to see @jack_welch joining Twitternation today.2:38 PM Apr 28th from web
# oops RT @sarahcannon Finished reading Tribes over wkend, halfway thru The Tipping Point this wk. Both read too easily to be biz books...2:35 PM Apr 28th from web
# @sarahcannon Finished reading Tribes over wkend, halfway thru The Tipping Point this wk. Both read too easily to be biz books...2:35 PM Apr 28th from web
# Looking for what business books to read? Check out our 377 reviews - http://800ceoread.com/blog/... 3:52 PM Apr 27th from web
# RT @Techmeme Amazon Acquires Stanza, an E-book Application for the iPhone (Brad Stone/Bits) http://bit.ly/JkHFz (via @debbiestier)3:42 PM Apr 27th from web
# RT @sharif28 Just kick-started my daily reading regimen by ordering 3 new books: Tribes, Business Stripped Bare and the Think Big Manifesto.3:33 PM Apr 27th from web
# RT @LauraJDaley My two favorite biz books are Primal Leadership & A Whole New Mind. 12:00 PM Apr 26th from web
# You can follow Nancy at @nancyduarte.12:00 PM Apr 26th from web
# Nancy Duarte on passion and purpose - http://bit.ly/JFNAX The Element, Outliers, and Talent Is Overrated all intersect here. 11:58 AM Apr 26th from web
# RT @chinasolved Pirated biz-books now @ my sbwy sta. Saw 'Black Swan' 'Essential Drucker" & 'Outliers' for 10 rbm each. 10:51 AM Apr 26th from web
# RT @fredwilson: Kenny Lerer is co-founder of HuffPo & here's his thoughts on newspapers http://bit.ly/v8Z0y
You can follow us at @800ceoread or jump over to our twitter page.
Our valentine to you...
Posted Feb. 14, 2007 5:56 a.m. by kate
In Misc. - 800 CEO Read Blog
Happy Valentine's Day!
We thought about sending you a valentine or two but decided to give away our e-book, Nine Minds on Marketing [clicking this link will download the pdf]; you may recognize it from our Boss' Day sale. Compiled and written by the talented Andrea Learned; you'll discover the insights uncovered of the pickings of nine marketing minds.
You'll hear from:
- The Story Factor: Inspiration, Influence, and Persuasion through the Art of Storytelling
by Annette Simmons - Treasure Hunt: Inside the Mind of the New Customer
by Michael J. Silverstein - Emotional Design: Why We Love (or Hate) Everyday Things
by Donald A. Norman - The Experience Economy: Work is Theatre & Every Business is a Stage
by B. Joseph Pine and James H. Gilmore - The Trendmaster’s Guide: Get a Jump on What Your Customer Wants Next
by Robyn Waters - The Marketing Playbook: Five Battle-Tested Plays for Capturing and Keeping the Lead in Any Market
by John Zagula - Juicing the Orange: How to Turn Creativity into a Powerful Business Advantage
by Fred Senn - PyroMarketing: The Four-Step Strategy to Ignite Customer Evangelists and Keep Them for Life
by Greg Stielstra - Robin Hood Marketing: Stealing Corporate Saavy to Sell Just Causes
by Katya Andresen
Learn from Nine Minds on Marketing
Posted Oct. 18, 2006 3:46 a.m. by lynn-altman
In Marketing - 800 CEO Read Blog
Theres a lot going on in your world, certainly. But being knowledgeable about marketing is important to every position in the company. Heres a chance to get your hands on what nine marketing thought leaders are writing about. Monday we featured it as a Bosss Day gift and today I want to suggest it as a personal learning tool.
We worked with Andrea Learned, co-author of Dont Think Pink: What Really Makes Women Buyand How to Increase Your Share of the Market, to develop this e-book. For the project, Andrea read nine recent marketing books recommended by the brain trust here at 8CR, interviewed the author(s), and wrote nine essays. She did this so you can have an inside look into the latest marketing trends.
My sales pitch to you: Its only $8.95 (cheaper than the nine books, even used).Time: Itll take you an hour to read, tops. Print it off or save it on your laptop for your next plane trip. Heres a bit of what youll find.
The authors and books featured in the essays are:
- The Story Factor: Inspiration, Influence, and Persuasion through the Art of Storytelling
by Annette Simmons - Treasure Hunt: Inside the Mind of the New Customer
by Michael J. Silverstein - Emotional Design: Why We Love (or Hate) Everyday Things
by Donald A. Norman - The Experience Economy: Work is Theatre & Every Business is a Stage
by B. Joseph Pine and James H. Gilmore - The Trendmasters Guide: Get a Jump on What Your Customer Wants Next
by Robyn Waters - The Marketing Playbook: Five Battle-Tested Plays for Capturing and Keeping the Lead in Any Market
by John Zagula - Juicing the Orange: How to Turn Creativity into a Powerful Business Advantage
by Fred Senn - PyroMarketing: The Four-Step Strategy to Ignite Customer Evangelists and Keep Them for Life
by Greg Stielstra - Robin Hood Marketing: Stealing Corporate Saavy to Sell Just Causes
by Katya Andresen
With each essay, Andrea distills the books main ideas and methods for application and shares how her interviews with the authors better informed their written work. Her essays are reflective, inspiring and just plain fun to read.
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Here is an excerpt from Andreas essay, Make Marketing Superfluous, inspired by reading The Experience Economy and talking with the authors, Pine and Gilmore, founders of Strategic Horizons, LLP.
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Heres another tidbit from Zen and Countertrends, written after Andrea read The Trendmasters Guide and spoke with Robyn Waters, former Vice President of Trend, Design and Development for Target.
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