Brand Bubble


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Hardcover
252 pages
ISBN 9780470183878 Published Oct. 2008
Jossey-Bass
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Brand Bubble
The Looming Crisis in Brand Value and How to Avoid It

Related Blog Posts
Winter 2010: International Best Sellers
Posted March 3, 2010 6:57 a.m. by the-roy
In - 800 CEO Read Blog

The time has come to talk of many things....

O.K.. How about just one thing... Like the New Year's resolution you might have had that involved perhaps, reading more in 2010 (To look at the list, I think being more literate in 2010 was on Spain's resolutions list!).

Hmmmm... I wonder how many people across this grand planet of ours had that same resolution.... Hey! One way to find out is see what was HOT this winter....

Here are 8CR's Top Selling Books Internationally in January and February.

1 - Denmark- The Future of Management by Gary Hamel and Bill Breen

2 - United Kingdom - Crush It! Now Why is the Time to Cash in on Your Passion by Gary Vaynerchuk

3 - Mexico - Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers by Bridget Brennan

4 - Singapore - Reorganize for Resilience: Putting Customers at the Center of Your Business by Ranjay Gulati

5 - Spain - Forgotten Half of Change: Achieving Greater Creativity Through Changes in Perception by Luc de Brabandere

6 - United Kingdom - Strengths Finder 2.0 by Tom Rath

7 - Spain - Entrepreneurial Mindset Strategy: Strategies for Continuously Creating Opportunity in an Age of Uncertainty by Rita Gunther McGrath and Ian MacMillan

8 - Germany - Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant by W. Chan Kim and Renee Mauborgne

9 - Kenya - Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It by John Gerzema, Ed Lebar and Peter Stringham

10 - Spain - Building a Global Bank: The Transformation of Banco Santander by Mauro F. Guillen and Adrian Tschoegl




strategy + business Best Books of 2009
Posted Nov. 25, 2009 4:52 a.m. by dylan
In General Business - 800 CEO Read Blog

The strategy + business annual books list is always one of the finest and most anticipated of the year. They get really smart and talented people who know how to pick 'em, and have them write (always highly intelligent and insightful) essays on their category—and, of course, the books in it. I've listed the picks below, but it really is worth heading over to strategy + business for the essays. (The links to the individual essays are in the headings below.)

Clive Crook picks the best books on The Meltdown:

Charles Handy picks the Leadership books:

Phil Rosenzweig picks the books on Strategy:

Ayesha Khanna and Parag Khanna take on Globalization:

Judith F. Samuelson picks the Management books:

Catharine P. Taylor finds the best books on Marketing:

Steven Levy looks at the best books on Technology:

James O'Toole picks the best Biographies:

As Theodore Kinni writes in the introduction to this year's essays:

This year’s best business books help us understand current conditions and chart a secure course forward. With luck, next year’s best books will offer similar insight into a recovery of historic proportions.

You can read the full feature here.

We've been following this list since 2003. The previous years' lists are below.

2003 | 2004 | 2005 | 2006 | 2007 | 2008




The Brand Bubble in strategy + business
Posted June 24, 2009 7:10 a.m. by dylan
In Misc. - 800 CEO Read Blog

We were big fans of last year's The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It, by John Gerzema and Ed Lebar—so much so that it took home the 800-CEO-READ Business Book Award in the Advertising & Marketing category. We also published a manifesto from Mr. Gerzema over at ChangeThis about How Business Speculation in the Consumer Marketplace Threatens Our Economy.

Well, the issue has certainly not resolved itself, and John and Ed are still sounding the alarm—most recently in the latest issue of strategy + business with an article simply titled The Trouble with Brands. (You may have to subscribe to read this, but it won't cost you anything.) Their basic argument is:

This overall mismatch between consumer attitudes toward brands and the market values of the universe of companies that produce and own them is, we believe, a recipe for disaster at two levels. At the macroeconomic level, it implies that the stock prices of most consumer companies are overstated: A “brand bubble” is implied in their stock prices, and once it deflates—or worse, pops—it could further drive down valuation multiples and stock prices around the world. Meanwhile, for leaders of consumer-related corporations, the mismatch points to a serious, continuing problem in brand management.

There's much more to it than that, though, and the outlook doesn't have to be so dire for your company. Gerzema and Lebar have done extensive research on the issue and layed out "a five-step framework for companies that wish to build an irresistible brand." Those steps are:

  1. Perform an “energy audit” on your brand.
  2. Make your brand an organizing principle for the business.
  3. Create an energized value chain.
  4. Become an energy-driven enterprise.
  5. Create a loop of constant reinvention.

To learn more about each step, and much more, read the entire article.




International Best Selling Books for May!
Posted June 4, 2009 9:58 a.m. by the-roy
In International Bestsellers - 800 CEO Read Blog

Want to keep up with what's going on in other countries?  They do too!

Check out what others are reading about outside the US:

[caption id="attachment_3970" align="alignleft" width="124" caption="Mavericks at Work - Chile"]Mavericks at Work - Chile

[/caption][caption id="attachment_3969" align="alignleft" width="125" caption="Immunity to Change - Germany"]Immunity to Change - Germany

[/caption][caption id="attachment_3968" align="alignleft" width="124" caption="Brand Bubble - Australia"]Brand Bubble - Australia

[/caption][caption id="attachment_3967" align="alignleft" width="122" caption="One Billion Customers - Korea"]One Billion Customers - Korea[/caption][caption id="attachment_3966" align="alignleft" width="124" caption="Career Distinction - Australia"]Career Distinction - Australia

[/caption][caption id="attachment_3965" align="alignleft" width="121" caption="Behavior Change - Spain"]Behavior Change - Spain

[/caption][caption id="attachment_3964" align="alignleft" width="126" caption="Seven Secrets of Great Entrepreneurial Masters - Great Britian"]Seven Secrets of Great Entrepreneurial Masters - Great Britian

[/caption][caption id="attachment_3963" align="alignleft" width="120" caption="Groundswell - Switzerland"]Groundswell - Switzerland

[/caption][caption id="attachment_3962" align="alignleft" width="124" caption="Innovation Nation - Turkey"]Innovation Nation - Turkey

[/caption][caption id="attachment_3961" width="129" caption="The Forgotten Half of Change - France"]The Forgotten Half of Change - France[/caption]




February's International Best Sellers
Posted March 5, 2009 4:04 a.m. by the-roy
In International Bestsellers - 800 CEO Read Blog

In our effort to keep everyone all over the world a mouse click away from each other... here's what was being read across the globe from February:

Vietnam


Three Laws of Performance

Steve Zaffron and Dave Logan

Singapore


Change Monster


Jeanie Daniel Duck

Germany


Blue Ocean Strategy


W. Chan Kim and Renee Mauborgne

Great Britian


The Power of Feedback


Joe Folkman

Hong Kong

Growing Great Employees


Erika Anderson

Australia

Brand Bubble


John Gerzema and Edward Lebar