Read about our pricing and services
List Price:
| Price | Quantity |
| $19.96 | 1-24 |
| $17.47 | 25-99 |
| $16.22 | 100-499 |
| $15.72 | 500+ |
Bulk discounts are non-returnable. | |
Customize It
Hardcover
222 pages
ISBN 9780470383339 Published Nov. 2008
John Wiley & Sons
See all formats
Tweet
Posted Jan. 5, 2010 11:20 a.m. by dylan
In - 800 CEO Read Blog
And now for another installment of articles from past issues of In the Books. Today we have Sally Haldorson, our resident wordsmith, up to bat. She wrote the article below for last year's annual after many years of seeing books by women authors stream into the office—too often with pink covers and suggestive titles.
For Women Only? A Look at Trends in Business Books Written by Women BY SALLY HALDORSON
Politically, 2008 will be remembered as a year when two women came closer than ever before to securing a position in the White House and when equal pay for equal work remained a weighty campaign talking point. Beyond politics, this past year represented a time of great opportunity for women in business, perhaps greater than at any point in our past. Just look at the Forbes’ 5th annual 100 Most Powerful Women in the World list “that comprises 54 businesswomen and 23 politicians, with the rest being media execs and personalities and nonprofit leaders.”
So it’s surprising to me that, at the time of this writing, there are no female authors included on this month’s New York Times Hardcover Business Best Seller list. Last month, there was one, Suze Orman, who is one of the few female business authors with enough cache (and media presence) as a money strategist to be a regular on it. When I look at this year’s best seller lists, I’m bewildered that so little has changed in the world of business books over the past 25 years. When Jack and Todd compiled their list of the 100 best books of all time, they were conscious of the need to include female-authored books, yet their desire for inclusivity could not override the criteria to which they held each book. In their view, every book on their list needed to communicate a quality idea, be accessible to the reader and be applicable to contemporary business. There were a few important books by women authors that could not be included in their list because they didn’t meet the more stylistic criteria, such as Rosabeth Moss Kanter’s Men and Women of the Corporation, but there were arguably very few femaleauthored books available for them to even consider.
So why is this vast incongruity between male and female business authors not being breached as gender imbalance has been in so many other areas? Is there truly a paper ceiling that hinders if not blocks a woman from being a successful business writer? And if so, where does the fault lie for this discrepancy? Authors? Audience? Publishers? Society? In my opinion, the reasons extend to all these arenas.
Certainly these days there are more business books written by women—just as there are more women working in business—but, of this still small number, most of these books are niche material. Women who write business books often write them specifically to a female audience for various reasons. Certainly some women authors set out to write only to a female audience because they believe that there are limited resources available to women in business and thus they are filling avoid. And others because they truly do want to present a subject matter that applies only to the experience of women in business. But how much of the decision is influenced by a belief that publishers will only buy books that come with a guaranteed readership by a niche audience?
Or how many may believe that there is a kind of cultural assumption that a general business book written by a woman will be ignored by male readers (and may very well be). Regardless of the source of the problem, the current handling of most female-authored business books by their publishers exacerbates that same problem. This is a small example of a greater issue that has been a challenge for women and feminists for 30 years or more: What does equality for women look like? With books, we can judge a book by its cover since the cover and title offer a book’s first impression and thus, its greatest marketing tool. Does equality in business books by women look like the shoulderpadded,
pseudo-male business suits that women executives wore in the 1980s ala Baby Boom and Working Girl? Or does it look like the short skirts and high heels of Ally McBeal or Sex and the City? No doubt the answer to that question is “neither.” Yet those stereotypes are still featured on the covers and in the titles of business books written by and for women. It is unfortunate that references to skirts and high heels, cover images of nylon-clad legs, and thinly veiled sexual references in titles cloud the fact that women authors who write about women in business mean serious business. Could any of these books be just as effective, and perhaps garner male readers as well (if the goal is a wide readership) if handled with a more gender-neutral approach? Would they sell? Is it essential that there be a subsection of women’s business books that are truly promoted just for women and that this is the proper handling to stimulate excitement in that audience?
And perhaps a converse problem exists as well. For example, one area of business books written for women by women that is seeing steady growth is the exploration of ways to balance work and family. As our business world changes and alternative work options become available through technology or job sharing opportunities, many of these books encourage women to seek out work that can accommodate their commitment to their families as well. But again, we come back to the conundrum of audience specificity: shouldn’t a discussion about alternative work options include men as well as women?
The business landscape is continually changing, and opportunities for women will continue to open up for those who strive to find and take advantage of them. The same is true in business books. In 2008, there were books written by women for women who are returning from work after taking time off to raise a family, women who are balancing family with work, women who are looking for alternative approaches to work, women who want to start their own business, women who strive for the corner office, and, yes, women who want to be millionaires. And hopefully, in time for our 2009 reflection on the state of the business book industry, there will be a few more names of women authors who defied the odds and whose books appear on the nation’s best sellers lists.
A Sampling of Books for and by Women in Business from 2008
- Ambition Is Not a Dirty Word: A Woman’s Guide to Earning Her Worth and Achieving Her Dreams by Debra Condren, Broadway
- Ask for It: How Women Can Use the Power of Negotiation to Get What They Really Want by Linda Babcock and Sara Laschever, Bantam
- Breakdown, Breakthrough:The Professional Woman’s Guide to Claiming a Life of Passion, Power, and Purpose by Kathy Caprino, Berrett-Koehler
- The Comeback: Seven Stories of Women Who Went from Career to Family and Back Again by Emma Gilbey Keller, Bloomsbury
- Helping Me Help Myself: One Skeptic, Ten Self-Help Gurus, and a Year on the Brink of the Comfort Zone by Beth Lisick, William Morrow
- Making It in High Heels: Inspiring Stories by Women for Women of All Ages by Kimberlee MacDonald, Burman Books
- Real You Incorporated: 8 Essentials for Women Entrepreneurs by Kaira Sturdivant Rouda, Wiley
- Seducing the Boys Club: Uncensored Tactics From a Woman at the Top by Nina DiSesa, Ballantine Books
- S.K.I.R.T.S in the Boardroom: A Woman’s Survival Guide to Success in Business & Life by Marshawn Evans, Wiley
- Will Work from Home: Earn the Cash—Without the Commute by Tory Johnson and Robyn Freedman, Berkley
- Women at the Top: Powerful Leaders Tell Us How to Combine Work and Family by Diane F. Halpern and Fanny M. Cheung, Wiley
- Women on Top: How Women Entrepreneurs are Rewriting the Rules of Business Success by Margaret Heffernan, Penguin
Marshawn Evans offers advice for surviving tough economic times
Posted Dec. 30, 2008 3:33 a.m. by 800-ceo-read
In Finance and Economics - 800 CEO Read Blog
During these tough economic times, Marshawn Evans, author of S.K.I.R.T.S. in the Boardroom: A Woman's Survival Guide to Success in Business & Life, offers these words of advice for making it through the uncertainty.
Making Certain Moves in An Uncertain Marketplace
By Marshawn Evans,
With the state of the economy and the bailout plan, everyone is concerned about the stability of jobs and 401Ks. As an entrepreneur, I understand and appreciate the concern over being able to maintain revenue. Regardless of whether you're a business owner, entrepreneur, or recent grad, the marketplace has everyone uncertain about what tomorrow will hold, but there are a few things that we as women (this applies for guys as well!) can keep in mind to be sure that we are equipped and protected in spite of these uncertain times:
Do Not Panic. A lot of times when we panic we make bad choices. One of the things that I talk about in SKIRTS in the Boardroom is the importance of emotional intelligence, which is separating emotion from your decision making process. The first thing that is very important is not to panic and to think through decisions and plan. There are many advantages right now -- it's a buyer's market. Real estate and stocks are cheap, plus you can negotiate deals of a lifetime. You need to make wise financial decisions and wise decisions about your career.
Keep Your Resume Up To Date. You never know who you may meet or who may have an opportunity for you, so having your resume up to date is a good way to be prepared for new opportunities that may come your way.
Research Opportunities. Continue to research other potential opportunities that may be out there. That might include other job opportunities. For entrepreneurs, that might mean seeking new client contacts to develop business. Don't be content where you are. Continue to expand your base, expand your network and keep your options open. Nothing is guaranteed, so you need options. Plus, it is taking 6 to 9 months right now to find a new job. It's important to constantly look and understand what other opportunities are available to you.
The misconception is because the economy is bad that there aren't jobs out there, that there aren't new business prospects, and that growth is not happening in other areas. However, that is not the case. There are a lot of companies that are very stable that are still showing record profits. It's important to invest in your career by having your net cast in multiple areas.
Network. Go to networking events, but don't be pushy. The worst thing that people can do at networking events is to immediately come out and say, "I am looking for a job doing x, y, and z," or to be really forceful. As discussed in SKIRTS, when you go to a networking event your goal should be to meet the right people, to make sure that people remember you, and that they want to talk to you more, not to ask anyone for anything.
On the contrary, you should be asking them how you can be of assistance to them. The more you take time to learn about other people and their businesses and what they have going on in their world, the more you can be focused on trying to develop synergy in what they have available and what you might be qualified for.
Believe in Yourself. You have unique talents, abilities, gifts, and skills (T.A.G.S.). Don't forget those things and that your strongest value asset is still in place ...YOU. Push through frustration. Attitude can make or break you!
(c)2008 Marshawn Evans
Author Bio
Marshawn Evans is one of the nation's leading experts on the art of maximizing human potential. She is the founder of Marshawn Evans Unlimited, a corporate life-enrichment consulting firm, and President of EDGE 3M Sports & Entertainment, a full service brand management agency.
S.K.I.R.T.S. in the Boardroom: A Woman's Survival Guide to Success in Business & Life
For more information please visit http://www.skirtsintheboardroom.com.
