$22.95
Customize It
Hardcover
244 pages
ISBN 9780470405505 Published Feb. 2009
John Wiley & Sons
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Posted Jan. 8, 2010 11:00 a.m. by jon
In - 800 CEO Read Blog
We begin another year of PechaKucha events in Milwaukee on February 23. This one will be different than past events in a number of ways. For one, it will be free - no ticket purchases through this site - just show up at the event. There will be more presenters than usual, so the start time will be prompt to get everyone home as early as possible on a Tuesday night. Shopkeeper Ken (8crMeg's husband) will be DJing, and lastly, the first 20 people through the door will receive a copy of Andy Nulman's book Pow! Wow!
Of course, there will be a couple of surprises that I'll save for the event - mostly having to do with the presentations. Some people have gone above and beyond for this one!
What the heck is PechaKucha, you ask? It's an event that started in Tokyo where people present their idea while 20 images they've selected change automatically every 20 seconds. It's also an incredibly good time.
Full details can be found here.
Hope to see you there!
John Cleese
Posted March 11, 2009 3:28 a.m. by todd-sattersten
In Jack's Thoughts - 800 CEO Read Blog
I swear there is nobody funnier than John Cleese.
He created Fawlty Towers, one of the greatest television shows ever.
He wrote the Foreword to Andy Nulman's great new book Pow! Right Between the Eyes.
Throughout my lengthy and illustrious career, from the beginning of Monty Python to the collapse of the communist system, I have learned the importance and value of surprise.
I once went to bed with the Duke of Kent.
There! You see what I mean? You were surprised by learning that I screwed his Grace, and so I got your attention. (I no doubt got the Duke of Kent's attention even more.)
Another example:
Booo!!
See? It's an old trick but it works, especially in the world of marketing. Where nobody--nobody--has the slightest idea what they're talking about. (Incidentally, they have absolutely no idea that they have no idea what they're talking about. This is what makes them sound so convincing.)
My arm fell off!!!!
Gotcha again!
To sum up, I think I can safely say that in examining the modern-day chronicles of surprise, there is perhaps no surprise greater than the fact that I actually agreed to provide a foreword to this book.
And with it, I have now officially paid off that lingering poker debt, and wish you an enjoyable read. Andy Nulman is not the slightest bit tall, but he makes me laugh. I like him. It will surprise me if you don't. So buy this book. Or you will die.
I wish he had written the foreword to our book. Maybe next time.
POW! Andy's trying out to be a rock bottom remainder.
Posted Feb. 17, 2009 8:30 a.m. by curt-rosengren
In Marketing - 800 CEO Read Blog
Andy's book is due out at the end of the month. More Andy can be found here.
An Offer You Can't Refuse: 200 Free Pow! Books For Blogger
Posted Jan. 19, 2009 3:59 a.m. by curt-rosengren
In Marketing - 800 CEO Read Blog
Earlier this month, we published a Jack Covert Selects on Andy Nulman's book POW! Right Between the Eyes.
This week Andy is giving away 200 free copies of his book. How do you get a copy? Andy will tell you how.
Oh, and when you post to your blog, link back to Andy's. Here's the link to give you a head start. http://powrightbetweentheeyes.typepad.com
Jack Covert Selects - POW! Right Between the Eyes
Posted Jan. 12, 2009 4:03 a.m. by 800-ceo-read
POW! Right Between the Eyes: Profiting from the Power of Surprise by Andy Nulman, John Wiley & Sons, 240 pages, $24.95, Hardcover, February 2009, ISBN 9780470405505
It is very rare to read the foreword of a business book and laugh so hard that you just had to tell as many friends as you could about it. By inviting successful actors John Cleese and Craig Ferguson to say a few words about his new book, Andy Nulman grabs your attention in the first five pages, with nothing more that the element of Surprise.
It's become easier in today's Internet world to reach more people, but increasingly difficult to grab their attention and make them care. In POW! Right Between the Eyes, Nulman reveals the secrets and tactics of how to successfully use Surprise marketing to generate word-of-mouth and strengthen your relationship with customers. Andy hits you throughout the book with examples of Surprise marketing that will amaze you with their results. For example:
-How Oprah Winfrey used Surprise marketing with the "Everybody get's a car!" episode. Not only was it shocking that all 276 walked away with a free Pontiac G6, but website traffic skyrocketed 800% and helped Pontiac outsell its competitors by 20%, becoming a pop culture phenomenon.-How Nintendo reinvented the videogame experience, by creating the Wii for people who previously had no interest in videogames.
-How Target earned $7 billion a year in free publicity by floating a temporary store down New York's Hudson River.
-How Gary Veynerchuk, from his basement, took his family's 6 million dollar liquor store and transformed it into a 50 million dollar Wine Library.
The first chapter of the book lays out why Surprise is crucial to creating good marketing, and then you're off on an eight-chapter ride spanning everything related to it--from what Surprise is, to "The Art of the Business of Creating Surprise." Each chapter ends with a clever summary of the important takeaways, leaving readers eager to move onto the next lesson.
Andy Nulman, the king of Surprise, has succeeded in writing a book full of ideas that every organization can find value in. The outrageous stories and laugh-out-loud humor alone make it hard to put the book down, but as the CEO of Just for Laughs and Airbone Mobile, Nulman has the tools, knowledge and experience to show business owners, marketers, and organizations how to create practical and effective communication.
