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Hardcover
337 pages
ISBN 9780470563410 Published Feb. 2010
John Wiley & Sons
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Posted April 15, 2010 7:01 a.m. by dylan
In - 800 CEO Read Blog
Milwaukee will soon be hosting the first nationwide unGeeked Elite event. The conference is being organized by Cd Vann, owner of SohoBiztube.com, who defines unGeeking as "the widespread adoption of trends, strategies, and tools that allow us to enhance and embrace internal and external marketing campaigns, enhance customer service, strategize effective sales efforts, and develop better PR campaigns.” The focus of the event will be "to form a community of social media, marketing and branding professionals and pundits."
And they couldn't have found better folks to bring in for it. Chris Brogan, author of Trust Agents and Social Media 101, and Sally Hogshead, author of Fascinate, will both be delivering keynotes—as will Scott Stratten, author of the soon-to-be-released Unmarketing.
We can recommend both Chris and Sally personally, as they are both old friends of the company. We first met Chris when he and Julien Smith wrote Trust Economics, the ChangeThis manifesto that begat their book. And we met Sally when she attended our first Author Pow-Wow around the time she released her fantastic debut effort, Radical Careering. (She later sent us a box of brass knuckles, which I would explain further, but it's a better story without the explanation). And speaking just before Ms. Hogshead is another friend and Pow-Wow attendee, Phil Gerbashak, a man as consistently bright as Florida and the author of 10 Ways To Make It Great.
Other speakers include:
- Olivier Blanchard: The Brand Builder and Red Chair Group
- Jason Falls: Social Media Explorer - Marketing and PR
- Dan Schawbel: Personal Branding Guru, Best Selling Author, Columnist for Business Week
- Visible Technologies : Social Media Monitoring and Customer Relationship Management
- Hubspot: Inbound and Outbound Marketing Strategist and Experts
You can find more information and RSVP at sohobiztube.com.
Social Media 101
Posted Feb. 18, 2010 9:38 a.m. by dylan
In - 800 CEO Read Blog
We are big fans of Chris Brogan and Julien Smith, as evidenced by us naming their book Trust Agents the best Advertising & Marketing book of 2009 in the 800-CEO-READ Business Book Awards.
We're also huge fans of all things analogue here at 8cr—we love us some books and records. Sure, everybody has mp3 files on their computers, and we all read our blogs and follow the Twitter, but how many of us really bookmark our favorite posts and go back to them for inspiration, affirmation, or to remind ourselves of a valuable lesson? And have you ever held an mp3 file in your hand, pored over the liner notes and inspected the artwork as the music envelopes you? (And that's not even touching on the superior sound quality of a record or a book's near perfect, portable, paper interface.)
There's a lot of great advice on Chris's blog. The problem is, I'm probably not going to save today's Kitchen Table Talk and refer back to it. I will, however, probably get the Martin Luther King, Jr. box set he reviewed in the video, put it with the section of my music collection that houses my records of speeches, broadcasts and poetry,* and come back to that.
*My favorite, by far, is Dylan Thomas reading Gerard Manley Hopkins' The Leaden Echo & The Golden Echo.
It's so wonderfully over the top.
The difference is simple. I don't get on the Internet to read something I've read before, or listen to music I've heard. The Internet is a beast we can't catch; it's constantly changing. We are forever chasing it, looking for something new—new ideas, new music, new solutions—always trying to catch up. But, when you place an object in the analogue space of your home or office, it's caught you. If it is special enough, or useful enough, that you've found room for it in your finite analogue world, you're bound to come back to it again and again. And that object is going to be the same every time you do, never updated, never changing. You love it the way it is, and it's going to stay that way for you, consistently informing your daily life.
Social Media 101 is not a book I am going to read from cover to cover, but it will stay on the corner of my desk or on the shelf behind me, and I'll be coming back to it anytime I have a question about social media (which is often). I'm sure I'm going to dog-ear and highlight the parts I find most useful. The problem is that, judging upon my first reading today, I might end up dog-earing and marking up every other page.
