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Paperback
248 pages
ISBN 9780470632017 Published Sept. 2010
John Wiley & Sons
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Posted April 25, 2012 5:42 a.m. by sally-haldorson
In - 800 CEO Read Blog
In the 2011 paperback edition of The 100 Best Business Books of All Time, author Todd Sattersten included a new sidebar of the best books on using visual thinking in business because, to play off an old saying, sometimes a picture is worth more than 1000 words. The list of recommended titles included Dan Roam's Back of the Napkin, Cliff Atkinson's Beyond Bullet Points, and Dona W. Wong's Wall Street Journal Guide to Information Graphics.
The fourth book included in Todd's overview was Resonate by Nancy Duarte. Todd describes her book this way:
Duarte and her company have produced presentations for renowned product launches and speaker presentations, such as Al Gore's An Inconvenient Truth. Anyone can tell a story, but how it's told--visually, sonically, physically, and linearly--is the key to true resonance, which in turn transforms your audience into active participants.
Resonate is a beautiful book packed with photographs, drawings, graphs, charts, diagrams, and even poetry, making it not only a truly enjoyable reading experience, but a book emblematic of the author's message that storytelling is an essential component to the success of a presentation.
Now the magic of Resonate is available in a Multi-Touch format that brings this beautiful book to life on your iPad. And it is the first interactive business book built in Apple’s iBooks Author.
Here is a little taste of what this iBook can do:
In an increasingly cacophonous world, visual presentations can cut through the noise. Resonate steps you through the Sparklines or "the story flow of several speeches in the interactive sparkline widget," introduces you to Nancy Duarte and the many behind the scenes stories she includes to support and illuminate the lessons, and provides you with the ability to "take notes and build your next presentation as you move through the book" via a Note Card feature. Chapter review test questions make remembering key ideas easy. Gorgeous imagery and provocative quotes keep the information lively.
The stories you create with the help of Resonante can help change your business, and even change the world, because stories put ideas into common language and ignite the imagination. Start by downloading Resonate to your iPad. Not only will you be in awe of the product before you and at your finger tips, you'll learn that presentations don't have to be boring, your great idea doesn't have to die before it sees the light of day, and your audience won't be texting surreptitiously under the conference room table while you present.
Story Craft
Posted Jan. 16, 2012 6:11 a.m. by sally-haldorson
In - 800 CEO Read Blog
The power of storytelling in business is not a new subject, but it is an under-utilized skill because oftentimes what makes a person a good leader doesn't make for a good story teller. But a good story isn't the sole property of the marketing department; instead, anyone can master some basic techniques for selling themselves or their point of view or their long-term vision through story. Here are some of the best books to help you work on your story craft.
The Modern Classic
"Simmons identifies the six stories you need to know how to tell and demonstrates how they can be applied. The revised edition offers a guide to using storytelling in specific business circumstances, including corporate reorganizations, layoffs, and diversity issues."
The Master Storyteller
"This book shows how storytelling is one of the few ways to handle the most important and difficult challenges of leadership: sparking action, getting people to work together, and leading people into the future. Using myriad illustrative examples and filled with how-to techniques, this book clearly explains "how" you can learn to tell the right story at the right time."
The Best Seller
"Peter Guber, whose executive and entrepreneurial accomplishments have made him a success in multiple industries, has long relied on "purposeful story telling" to motivate, win over, shape, engage and sell. Indeed, what began as knack for telling stories as an entertainment industry executive has, through years of perspiration and inspiration, evolved into a set of principles that anyone can use to achieve their goals."
The Picture Maker
"Presentations are meant to inform, inspire, and persuade audiences. So why then do so many audiences leave feeling like they've wasted their time? All too often, presentations don't resonate with the audience and move them to transformative action. This book helps you make a strong connection with your audience and lead them to purposeful action."
The New Kids on the Block
"Modeled after the way stories work, this book provides a unique planning process for creating authentic brand identities. It also reveals a number of concealed traps that other branding approaches often overlook. Drawing on the persuasive power of stories, the author argues that a great deal of wasted effort is put into creating advertising messages that do too much 'telling' and too little 'showing.'"
"A guide to crafting unforgettable, attention-grabbing business communications--from speeches and letters to business plans--using stories from the world's top business leaders. It's an easy-to-use reference for anyone who needs to lead, inspire, and motivate an audience in a business setting, whether they're writing speeches, pep talks, interview talking points, employee letters, or Op- Eds."
Jack Covert Selects - Resonate
Posted Sept. 9, 2010 10:14 a.m. by dylan
Everyone gives presentations, in any number of forms. Expressing our opinion, our research, our hard work to a group of people is always a risk. Sometimes, these situations are dreadful: our point gets missed, and instead of leading the group to higher ground, we create even more confusion or frustration. There are other times, however, when we create a connection with all those present, and our idea resonates with the group. How can we become more consistent?
As a follow-up to her book Slide:ology, Nancy Duarte has written Resonate, a book with enough information, insight, and keen examples to make any type of presentation connect better with an audience. Anyone can tell a story, but how it’s told—visually, sonically, physically, and linearly—is the key to true resonance. And, her #1 rule is: “Resonance causes Change.” How best to create resonance? Become a storyteller. Storytelling utilizes multiple psychological and emotional triggers and creates an experience for your audience. “Creating desire in the audience and then showing how your ideas fill that desire moves people to adopt your perspective. This is the heart of a story.” Like the characters Yoda and Luke Skywalker in the movie Star Wars, Duarte points out that the audience is the hero (Luke), and Yoda (you) must reveal and align ideas and capabilities already present within the group consciousness.
The author practices this same methodology in the book by presenting her ideas through photographs, drawings, graphs, charts, diagrams, and even poetry, making Resonate a truly unique reading experience. By doing this, Duarte offers a variety of ways for the reader to understand the greater meaning of her message. With the example the book sets for how we interpret and retain information, it’s clear to see that how people present information matters. And, by practicing exactly what it is preaches, Nancy Duarte’s Resonate will help you become more effective at transforming your audience into active participants.
