How to Market to People Not Like You


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Hardcover
218 pages
ISBN 9780470879009 Published March 2011
John Wiley & Sons
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How to Market to People Not Like You
"Know It or Blow It" Rules for Reaching Diverse Customers

Related Blog Posts
The Bestsellers of 2011
Posted Dec. 31, 2011 5:10 a.m. by dylan
In - 800 CEO Read Blog

2011 was the second year that Inc. magazine partnered with us to spread the word on what books are leaving our warehouse in great numbers every month, heading out to businesspeople and their organizations to solve problems, promote change and inspire leadership. We've now compiled the Inc./800-CEO-READ Business Book Bestseller numbers for the entire year, giving weight to both total sales numbers and how long each book stayed on the list (and at what number). And, for the second straight year, Strengths Finder 2.0 by Tom Rath has topped the list. Here are the rest of


the bestsellers of 2011.

  1. Strengths Finder 2.0 by Tom Rath, Gallup Press

  2. What Got You Here Won't Get You There: How Successful People Become Even More Successful by Marshall Goldsmith with Mark Reiter, Hyperion Books

  3. From Values to Action: The Four Principles of Values-Based Leadership by Harry M. Jansen Kraemer, Jossey-Bass

  4. Practically Radical: Not-So-Crazy Ways to Transform Your Company, Shake Up Your Industry, and Challenge Yourself by William C. Taylor, William Morrow & Company

  5. The Thank You Economy by Gary Vaynerchuk, HarperBusiness

  6. What to Ask the Person in the Mirror: Critical Questions for Becoming a More Effective Leader and Reaching Your Potential by Robert Steven Kaplan, Harvard Business School Press

  7. How to Market to People Not Like You: "Know It or Blow It" Rules for Reaching Diverse Customers by Kelly McDonald, John Wiley & Sons

  8. Go-Giver: A Little Story about a Powerful Business Idea by Bob Burg & John David Mann, Portfolio

  9. Make It in America: The Case for Re-Inventing the Economy by Andrew Liveris, John Wiley & Sons

  10. Unfair Advantage: The Power of Financial Education by Robert T. Kiyosaki, Plata Publishing

  11. Medici Effect: What Elephants and Epidemics Can Teach Us about Innovation by Frans Johansson, Harvard Business School Press

  12. The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social by Jay Baer & Amber Naslund, John Wiley & Sons

  13. Beyond Boundaries: The New Neuroscience of Connecting Brains with Machines—And How It Will Change Our Lives by Miguel Nicolelis, Times Books

  14. From the Jungle to the Boardroom by Mike Monahan, Beacon Publishing

  15. Rich Dad's Conspiracy of the Rich: The 8 New Rules of Money by Robert T. Kiyosaki, Business Plus

  16. Beyond Performance: How Great Organizations Build Ultimate Competitive Advantage by Scott Keller & Colin Price, John Wiley & Sons

  17. Switch: How to Change Things When Change Is Hard by Chip Heath & Dan Heath, Broadway Business

  18. Today We Are Rich: Harnessing the Power of Total Confidence by Tim Sanders, Tyndale House Publishers

  19. Mojo: How to Get It, How to Keep It, How to Get It Back If You Lose It by Marshall Goldsmith with Mark Reiter, Hyperion Books

  20. Relationship Economics: Transform Your Most Valuable Business Contacts Into Personal and Professional Success (Revised, Updated) by David Nour, John Wiley & Sons

  21. It's Your Ship: Management Techniques from the Best Damn Ship in the Navy by D. Michael Abrashoff, Warner Books

  22. The Quest: Energy, Security and the Remaking of the Modern World by Daniel Yergin, The Penguin Press

  23. Look at More: A Proven Approach to Innovation, Growth, and Change by Andy Stefanovich, Jossey-Bass

  24. Surviving Your Serengeti: 7 Skills to Master Business and Life by Stefan Swanepoel, John Wiley & Sons

  25. The Only Three Questions That Count: Investing by Knowing What Others Don't by Kenneth L Fisher with Jennifer Chou & Lara Hoffmans, John Wiley & Sons

To stay up to date on what businesses and business leaders are reading, whether it's address a specific problem, build teams, deepen their knowledge or enlighten the way their entire organization thinks, subscribe to the RSS feed for The Inc./800-CEO-READ Business Book Bestseller List.