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Mass Market Paperbound
128 pages
ISBN 9780553277579 Published Jan. 1983
Bantam Books
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Jeff Hayzlett's Business Library
Posted April 27, 2010 8:35 a.m. by dylan
In - 800 CEO Read Blog

If you know who Jeff Hayzlett is, it is probably from his appearances on television or his Twitter footprint. But the chief marketing officer of Kodak is now venturing into the wonderful world of analog with his new book, The Mirror Test: Is Your Business Really Breathing?, being released by Business Plus in May. And he has done something in that book that I wish more authors would do. He has included an appendix in which he lists his "Business Library 'Must' List." It gives you an idea of what has influenced him most over the years (and, just maybe, an idea of what to expect from his book). It includes:

• The Long Tail: Why the Future of Business Is Selling Less of More by Chris Anderson

• Barbarians at the Gate: The Fall of RJR Nabisco by Bryan Burrough & John Helyar

• How to Win Friend and Influence People by Dale Carnegie

• Good to Great: Why Some Companies Make the Leap...and Others Don't by Jim Collins

• The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change by Stephen R Covey

• The Practice of Management by Peter F. Drucker

• The E-Myth: Why Most Businesses Don't Work and What to Do about It by Michael Gerber

• The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell

• The Goal: A Process of Ongoing Improvement by Eliyahu M Goldratt & Jeff Cox

• Think and Grow Rich by Napoleon Hill

• Iacocca: An Autobiography by Lee Iacocca with William Novak

• What Would Google Do? by Jeff Jarvis

• Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone. by Mitch Joel

• Rich Dad, Poor Dad: What the Rich Teach Their Kids about Money-That the Poor and the Middle Class Do Not! by Robert T Kiyosaki with Sharon L Lechter

• Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business by Jay Conrad Levinson

• Swim with the Sharks Without Being Eaten Alive: Outsell, Outmanage, Outmotivate, and Outnegotiate Your Competition by Harvey MacKay

• The Greatest Salesman in the World by Og Mandino

• In Search of Excellence: Lessons from America's Best-Run Companies by Tom Peters & Robert H Waterman

• The Wealth of Nations by Adam Smith

• Trump: The Art of the Deal by Donald J Trump with Tony Schwartz

• The Art of War by SinTzu

• Sam Walton: Made in America by Sam Walton with John Huey

• Secrets of Closing the Sale by Zig Ziglar

Not only does his book get extra points from me for including a list of his favorites, Hayzlett himself gets extra credit for using a Garrison Keillor quote to introduce the list: "A book is a gift you can open again and again."

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SalesHQ Recommends Their Twenty Favorites
Posted July 22, 2009 4:23 a.m. by todd-sattersten
In Sales - 800 CEO Read Blog

SalesHQ has posted a list of their 20 Must-Read Sales Books. Like any good list, there is tried and true as well as some less-knowns.

1. Little Red Book of Selling by Jeffrey Gitomer [1]
2. The Game by Neil Strauss
3. Presentation Zen by Garr Reynolds
4. The Complete Idiot’s Guide to Cold Calling by Keith Rosen
5. Sales 2.0 for Dummies by David Thompson with Elaine Marmel
6. How to Master the Art of Selling by Tom Hopkins
7. Selling the Invisible by Harry Beckwith [1]
8. The Psychology of Selling by Brian Tracy
9. Attitude 101 by John C. Maxwell
10. Don’t Sweat the Small Stuff by Richard Carlson
11. Dog Eat Dog and Vice Versa by Jerry Rossi
12. Secrets of Closing the Sale by Zig Zigler
13. Secrets of Question Based Selling by Thomas Freese
14. The Greatest Salesman in the World by Og Mandino
15. Selling to Big Companies by Jill Konrath
16. How to Win Friends and Influence People by Dale Carnegie [1]
17. The Art of War by Sun Tzu
18. Covert Persuasion by Kevin Hogan
19. The Definitive Book of Body Language by Barbara Pease
20. Raven by Tim Reiterman

Each book has 50 to 100 words of commentary, so jump over there if you are interested.

I found out about the list from a blog post by Josiane Feigon at Cubicle Chronicles. She laments, "Why is it that anytime someone assembles a list of the best sales books that Zig, Tom, Og, Jeffrey, Dale and Brian have to be on that list?". You can read further about her likes and dislikes.

I like that she pointed me to the list.

1 - This is a book from The 100 Best Business Books of All Time

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