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368 pages
ISBN 9780618785919 Published May 2007
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Jeff Hayzlett's Business Library
Posted April 27, 2010 8:35 a.m. by dylan
In - 800 CEO Read Blog

If you know who Jeff Hayzlett is, it is probably from his appearances on television or his Twitter footprint. But the chief marketing officer of Kodak is now venturing into the wonderful world of analog with his new book, The Mirror Test: Is Your Business Really Breathing?, being released by Business Plus in May. And he has done something in that book that I wish more authors would do. He has included an appendix in which he lists his "Business Library 'Must' List." It gives you an idea of what has influenced him most over the years (and, just maybe, an idea of what to expect from his book). It includes:

• The Long Tail: Why the Future of Business Is Selling Less of More by Chris Anderson

• Barbarians at the Gate: The Fall of RJR Nabisco by Bryan Burrough & John Helyar

• How to Win Friend and Influence People by Dale Carnegie

• Good to Great: Why Some Companies Make the Leap...and Others Don't by Jim Collins

• The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change by Stephen R Covey

• The Practice of Management by Peter F. Drucker

• The E-Myth: Why Most Businesses Don't Work and What to Do about It by Michael Gerber

• The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell

• The Goal: A Process of Ongoing Improvement by Eliyahu M Goldratt & Jeff Cox

• Think and Grow Rich by Napoleon Hill

• Iacocca: An Autobiography by Lee Iacocca with William Novak

• What Would Google Do? by Jeff Jarvis

• Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone. by Mitch Joel

• Rich Dad, Poor Dad: What the Rich Teach Their Kids about Money-That the Poor and the Middle Class Do Not! by Robert T Kiyosaki with Sharon L Lechter

• Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business by Jay Conrad Levinson

• Swim with the Sharks Without Being Eaten Alive: Outsell, Outmanage, Outmotivate, and Outnegotiate Your Competition by Harvey MacKay

• The Greatest Salesman in the World by Og Mandino

• In Search of Excellence: Lessons from America's Best-Run Companies by Tom Peters & Robert H Waterman

• The Wealth of Nations by Adam Smith

• Trump: The Art of the Deal by Donald J Trump with Tony Schwartz

• The Art of War by SinTzu

• Sam Walton: Made in America by Sam Walton with John Huey

• Secrets of Closing the Sale by Zig Ziglar

Not only does his book get extra points from me for including a list of his favorites, Hayzlett himself gets extra credit for using a Garrison Keillor quote to introduce the list: "A book is a gift you can open again and again."

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Marty Neumeier (and Other 100 Best Authors) on ChangeThis
Posted Jan. 15, 2009 8:31 a.m. by dylan
In ChangeThis - 800 CEO Read Blog

You may have noticed that we released a new issue of ChangeThis yesterday. What you may not have realized is that Marty Neumeier, the author of The Aesthetics of Management, is also the author of Zag: The #1 Strategy of High Performance Brands, one of The 100 Best Business Books of All TIme. The manifesto is a "look at a few of the principles that artists have used successfully, [to] see how they might apply to management." If you're looking for a new and refreshing view of management, I would definitely recommend it. And when you're done with that, I'd highly recommend his new book, The Designful Company.

In no particular order, here are other 100 Best authors who have published manifestos:

• Seth Godin, founder of ChangeThis and author of Purple Cow, has written many, including How to Sell a Book (or Any New Idea), Marketing Mismatch: When New Won't Work With Old, Do Less, Pushing Past the Dip: How to Become the Best in the World, Polkas, Pyrotechnics and Point D's and The Bootstrapper's Bible.

• Kevin Kelly, author of Out of Control, published Better Than Free just last month.

• Malcolm Gladwell, author of The Tipping Point, wrote The Talent Myth.

• Richard Florida, author of The Rise of the Creative Class, wrote A Creative Manifesto: Why the Place You Choose to Live is the Most Important Decision of Your Life to partner with his latest book, Who's Your City.

• Michael Useem, coauthor of The Leadership Moment, wrote Going for the Go Point to partner with his book The Go Point, which will be out in paperback in March.

• Chip Heath & Dan Heath, authors of Made to Stick, wrote Talking Strategy: Three Straightforward Ways to Make Your Strategy Stick for ChangeThis.

• John Kotter, author of Leading Change, wrote It All Starts With A Sense of Urgency.

• Bob Sutton, coauthor of The Knowing-Doing Gap, has written two manifestos: Management Advice: Which 90% is Crap? and The Upside of Assholes: Is there Virtue in Bad Workplace Behavior?, which went with his book The No Asshole Rule.

• Jay Conrad Levinson, author of Guerrilla Marketing, wrote a manifesto of the same name, Guerrilla Marketing.

• Guy Kawasaki, author of The Art of the Start, also wrote a manifesto of the same name, The Art of the Start.

• Michael Mauboussin, author of More Than You Know, wrote Getting Out of Embed: The Role of Social Context in Decision Making.

Whew... when I started this list, I didn't remember all of these manifestos. I guess I have some reading to catch up on this weekend.

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