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Paperback
464 pages
ISBN 9780684833392 Published Sept. 1996
Simon & Schuster
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Crowdsourced Entrepreneurial Reads
Posted Sept. 14, 2009 9:17 a.m. by todd-sattersten
In Lists - 800 CEO Read Blog

A few weeks ago, Fred Wilson from avc.com kicked up interest in books that entreprenuers should read. Fred, in particular, made the point that "there is way more insight to be gained from stories than from business books." He suggested Kavalier and Clay, Atlas Shrugged, The Prince, and anything by Shakespeare.

At the end of his post, he asked for more suggestions. The post generated 191 comments and prompted the creation of a wiki.

I pulled all the books from the wiki over into this post and linked to the books. The [FW] tag denotes that it was endorsed by Mr. Wilson himself directly or in the comments of the original post.

• Atlas Shrugged [FW]
• The Prince [FW]
• All of Shakespeare's Histories & Tragedies [FW]
• Founders at Work
• Autobiography of Malcolm X
• Catch-22 [FW]
• The Gold Coast
• State of Fear
• Confessions of a Street Addict
• Selling the Wheel
• Plato's Republic
• The Meditations of Marcus Aurelius
• Tractatus Logico-Philosophicus
• Moby Dick [FW]
• The Art of War [FW]
• Exodus
• Taking on the World
• A Short History of Nearly Everything
• Garp [FW]
• Jonathan Livingston Seagull [FW]
• Rossi: MotoGenius
• The Puritan Gift
• The Fountainhead [FW]
• Pillars of the Earth
• The White Tiger
• The Monk and the Riddle
• Outrageous Optimism: Wisdom for the Entrepreneurial Journey
• The E-Myth Revisited
• Setting The Table [FW]
• Zen and the Art of Motorcycle Maintenance
• Siddartha [FW]
• Confederacy of Dunces
• Dark Star Safari
• Project X - Nissin Cup Noodle
• The Red Horse
• St. Augustine's Confessions
• Mastery
• The Four Agreements (Miguel Ruiz)
• Tao Te Ching (Lau Tzu)
• The Sharper your knife, the less you cry (Kathleen Flinn)
• What Would Google Do? (Jeff Jarvis)
• Burn Rate (Michael Wolff)
• Startup (Jerry Kaplan)
• The Hero with a Thousand Faces (Campbell)
• The Alchemist (Coelho)
• The Adventures of Huckleberry Finn (Twain)
• Alice's Adventures in Wonderland (Carroll)
• The Wealth of Nations (Smith)
• Absalom, Absalom (Faulkner)
• The 33 Strategies of War
• The 48 Laws of Power
• Hide a dagger behind a smile
• Cold Calling For Chickens
• Disclosing New Worlds: Entrepreneurship, Democratic Action, and the Cultivation of Solidarity (Flores)
• The Art Of Profitability
• The Innovator's Dilemma
• Crossing The Chasm
• Blue Ocean Strategy
• What I Wish I Knew When I Was 20
• The Compassionate Samurai
• The Art of Learning
• The Selfish Gene
• Capital (Karl Marx)
• Mein Kampf
• The Singularity is Near
• How to Win Friends & Influence People
• Hope is not a Strategy
• The Four steps to the Epiphany
• The Principles of Product Development Flow - Second Generation Lean Product Development
• One Hen
• Blueprint To A Billion

• Moneyball
• The Places In Between
• Mavericks at work
• Blink
• The Tipping Point
• Outliers
• Freakonomics
• Behind Closed Doors (Secrets of great management)

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Books from August's Fast Company
Posted Aug. 4, 2004 4:37 a.m. by todd-sattersten
In Lists - 800 CEO Read Blog

The number of books mentioned in Fast Company is down this month, but that is countered with a cover story about Jeff Bezos [p52-58].

Here are the books you will find in this August issue:

• In connection with the The Good Brand article [p47-49], FC holding a contest - "Readers can choose to help reposition and rethink one brand -- or all of them -- and the participant who contributes the most promising strategy for adding new life to a brand -- as selected by the editors of Fast Company -- will win a three-hour branding consultation with Karen Post, author of 'Brain Tattoos: Creating Unique Brands That Stick in Your Customers' Minds and a free, signed copy of the book." You can find the contest online by following this link. The deadline is August 13th.
• It's Easy Being Green [p50-51] has a [Fast]Take from Douglas Atkin and his book The Culting of Brands.
• In Summer Reading for Smart Leaders, FC lists non-biz books that can give ideas and inspiration for the business world
• Catch-22 by Joesph Heller (1961)
• The Music of Chance by Paul Auster (1991)
• The Moviegoer by Walker Percy (1961)
• Shogun by James Clavell (1975)
• Siddhartha by Herman Hesse (1921)
• Hard-boiled Wonderland and the End of the World by Haruki Murakami (1985)
• All the King's Men by Robert Penn Warren (1946)
• The Rise of Silas Lapham by William Dean Howells (1985)
• What Makes Sammy Run? by Budd Schulberg (1941)
• Underworld by Don DeLillo (1997)
• FC then went to six business leaders for non-biz book recommendations
• Shelly Lazarus, Chairman and CEO of Ogilvy & Mather - The No. 1 Ladies' Detective Agency By Alexander McCall Smith
• Barry S. Sternlicht, Chairman and CEO of Starwood Hotels & Resorts - The Power of One by Bryce Courtenay
• Kim Clark, Dean of the Faculty at Harvard Business School - The Killer Angels By Michael Shaara
• Jonathan Grayer, Chairman and CEO of Kaplan Inc. - Constantine's Sword: The Church and the Jews -- a History by James Carroll
• William C. Taylor, Cofounding Editor of Fast Company - The March of Folly: From Troy to Vietnam by Barbara W. Tuchman
• Tom Stemberg, Chairman of Staples Inc. - The Last Hurrah by Edwin O'Connor
• The Back to School Feature as Kellogg's Business Marketing Strategy course. The take home books are Business Market Management: Understanding, Creating and Delivering Value by James Anderson and James Narus and Marketing Moves: A New Approach to Profits, Growth and Renewal by Phillip Kolter, Dipak Jain, and Suvit Maesincee. Anderson and Jain teach the course.
• The Fast Company August Readers' Choice is Unstuck by Keith Yamashita and Sandra Spataro (we gave it our vote back in April)
• The October Nominees are:
• The Behavioral Advantage by Terry Bacon and David Pugh
• Claiming Your Place at the Fire by Richard Leider and David Shapiro
• Copies in Seconds by David Owen
• The Fortune At the Bottom of The Pyramid by C.K. Parahald
• The Power of Impossible Thinking by Yoram Wind and Colin Crook with Robert Gunther

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