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Hardcover
225 pages
ISBN 9780785218975 Published June 2006
Nelson Business
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Posted Oct. 15, 2008 4:54 a.m. by dylan
In Book Reviews - 800 CEO Read Blog
On October 9th, Mitch Joel of The Six Pixels of Separation Blog posted a list of six Books You Need To Read To Succeed In Business . The post generated quite a lot of buzz, suggesting that, contrary to popular opinion, people still read books. The list was:
The Cluetrain Manifesto: The End of Business as Usual by Rick Levine Christopher Locke, Doc Searls & David Weinberger Here Comes Everybody: The Power of Organizing Without Organizations by Clay Shirky Life After the 30-Second Spot: Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising by Joseph Jaffe Purple Cow: Transform Your Business by Being Remarkable by Seth Godin Re-Imagine!: Business Excellence in a Disruptive Age by Tom Peters Web Analytics: An Hour A Day by Avinash Kaushik
You can find brief descriptions of each book and join the conversation at the original post.
That post was so popular that the author went back to his bookshelf looking for less appreciated books, and came up with a list of 6 Brilliant Business Books That Are Highly Underrated. That list was:
The Art of Possibility: Transforming Professional and Personal Life by Rosamund Stone Zander & Benjamin Zander Funky Business: Talent Makes Capital Dance by Jonas Ridderstrale & Kjell Nordstrom (out of print) Never Eat Alone: And Other Secrets to Success, One Relationship at a Time by Keith Ferrazzi & Tahl Raz. Small Pieces Loosely Joined: A Unified Theory of the Web by David Weinberger. Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing by Bryan Eisenberg, Jeffrey Eisenberg & Lisa T. Davis. Whoever Makes the Most Mistakes Wins: The Paradox of Innovation by Richard Farson & Ralph Keyes (out of print)
It's good to see David Weinberger on both lists. His most recent book, Everything is Miscellaneous, was also terrific. Head here to join the conversation.
AdvertisingAge's "10 Books You Should Have Read"
Posted Dec. 21, 2006 8:35 a.m. by 800-ceo-read
In Uncategorized - 800 CEO Read Blog
1. What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds
2. Branding Iron: Branding Lessons from the Meltdown of the U.S. Auto Industry
3. The Long Tail: Why the Future of Business is Selling Less of More
4. Hard Facts, Dangerous Half-Truths, and Total Nonsense: Profiting from Evidence-Based Management
5. Waiting for Your Cat to Bark? Persuading Customers When They Ignore Marketing
6. Small is the New Big, and 183 Other Riffs, Rants and Remarkable Business Ideas
7. The Must-Have Customer: Seven Steps to Winning the Customer You Haven't Got
9. Juicing the Orange: How to Turn Creativity into a Powerful Business Advantage
10. The Ultimate Question: Driving Good Profits and True Growth
And, just for fun, the 10 words or phrases that AdvertisingAge says are "so 2006"
1. Consumer-generated media
2. Touch point
3. Organic
4. Connective tissue
5. Web 2.0
6. The idea is king
7. Customer-centric
8. Open the kimono
9. Join the conversation
10. "My Avatar..."
BtoB Recommends...
Posted Aug. 15, 2006 4:19 a.m. by kate
In Marketing - 800 CEO Read Blog
- Naked Conversations
- The Corporate Blogging Book
- Waiting for Your Cat to Bark?
- Marketing Metrics
- Lead Generation for the Complex Sale
Due out this fall:
More books from DMA
Posted July 26, 2006 4:01 a.m. by todd-sattersten
In Lists - 800 CEO Read Blog
Jack wrote a post a couple of weeks ago about books that John Greco, head of the Direct Marketing Association, recommended in the Wall Street Journal. In that post, Jack listed the five books that were in the newspaper edition. The online edition had five more titles we missed.
Here is the list in its entirety:
- Being Direct by Lester Wunderman
- Purple Cow by Seth Godin
- Waiting for Your Cat to Bark by Bryan Eisenberg, Jeffrey Eisenberg and Lisa T. Davis
- Call to Action by Bryan Eisenberg and Jeffrey Eisenberg
- The Tipping Point by Malcolm Gladwell
- Blink by Malcolm Gladwell
- Freakonomics by Levitt and Dubner
- The Art of The Start by Guy Kawasaki
- 10 Rules for Strategic Innovators by by Vijay Govindarajan and Chris Trimble
Watching the Bestseller Lists
Posted July 21, 2006 5:23 a.m. by todd-sattersten
In Leadership - 800 CEO Read Blog
It is very interesting to look at this week's Wall Street Journal bestseller list [sub. needed]. There are three entries on the business list outside of the regulars. This is really unusual. The list is dominated week and week out by books like Freakonomics, Blink, and Who Moved My Cheese. It makes it very difficult for new books to get on the list. So, let's look at the three new entrants and I'll give you my thoughts on why they are there.
Debuting at #2 last week and moving to #1 this week is Waiting For Your Cat to Bark? by Bryan and Jeffery Eisenberg. This is the second effort for these two. You might remember Call to Action. In this book, they are selling an idea called Persuasion Architecture. It is a customer profiling technique that is reminiscent of Meyer-Briggs Personality testing. I would attribute the location of this book on the list to Mike Drew at Promote A Book. He gets books on bestseller lists and has been involved with this one.
At number #6 is Chris Anderson's The Long Tail. We have been talking about this book for awhile and everyone in the industry expected this to be a big book. It will be interesting to see if it takes one of those semi-permanent positions on the list. You can read Jack's review here.
#15 is the interesting one this week. 48 Laws of Power is a book that has been out since 1998. Author Robert Greene writes a Machiavellian take on how to get ahead. Among the laws, "Discover Each Man's Thumbscrew" and "Strike the Shepherd and The Sheep Will Scatter." The LA Times ran a story last week on how the book is finding a strong audience in the hip-hop community. It is a fascinating article and a probable explanation for 48 Laws' visit to the bestseller list.
The only other odd item about the list (and I usually don't look this close) is seeing The World Is Flat on the general non-fcition list, but not on the business list. That discrepancy might have created the spot for 48 Laws.
