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Hardcover
184 pages
ISBN 9780785260981 Published Sept. 2006
Nelson Business
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Posted Sept. 6, 2006 3:55 a.m. by kate
In Personal Development - 800 CEO Read Blog
This post comes from John Maxwell on his recent book The Difference Maker
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When I first started training people, I thought everyone could learn to do anything they set their mind to. Ive taught leadership and personal development for more than thirty years, and I now recognize that my thinking was nave. When it comes to skills, people can grow only so much. If you were to use a scale of 1 to 10 to measure talent, most people are capable of growing only two points. In other words, if a persons natural ability in the area is a 6, then if he works hard at it, he can become an eight. Occasionally, a highly focused, motivated, and talented person can grow by three points, but that is not the norm.
Attitude is different. Ive met people whose attitude I would estimate to be a 1. Havent you? They are the kind of people you try to hide from when you spot them on the next aisle of the grocery store. Theyre always down, and they try to take everybody else down with them. But heres the great thing about attitude: People can go from a 1 to a 10. Attitude growth doesnt have the same restrictions that talent does.
People tend to misunderstand attitude. Ive heard certain motivational speakers say that attitude is everything. But we know that isnt true. Talent matters. If attitude were everything, then I could be a surgeon or professional singer just because I believed in myself. Itll never happen.
On the other hand, some people dismiss attitude as inconsequential. But studies show that people with a positive attitude achieve more than those with a negative attitude. In addition, people with good attitudes attract other people and they enjoy life more.
Thats why I call attitude the difference maker. I believe it so much that I wrote a book with that title. Whatever God-given talent you have can be taken farther with a great attitude.
Many people believe theyre stuck with the attitude they have today, but thats not true. Anyone can change their attitude. The process begins with understanding what your attitude is, and how it works. In The Difference Maker, I reveal those things and describe what a great attitude can do for a person. And I explain how people can change their attitudes. The process begins with wanting to change. It continues with identifying problem feelings and thoughts and then changing habits. Anyone can make their attitude their greatest asset.
Ive worked closely with people my entire career. Ive discovered that there are specific things that get people down. I call them the Big Five Attitude Obstacles: discouragement, change, problems, fear, and failure. I also spend time in the book explaining how to deal with them.
A good attitude is a lot like success. A person must go through a process to have it, and the hardest part is that you have to keep working at it. Having a good attitude is one of the key decisions I made early in life, and I wake up every morning determined to make my attitude all it can be. Why? So that it can make a difference in my life. I wrote The Difference Maker so that I could share those same strategies with others.
Back from Labor Day
Posted Sept. 5, 2006 6:39 a.m. by kate
In Misc. - 800 CEO Read Blog
Morning and welcome back. I hope you all had a great three day weekend!
There are a few things up for this week:
Tomorrow, there will be a new excerpt up on the nuts and bolts of selling your business. Also, stop by for a bit to visit with John Maxwell. We'll have a post about his latest book.
Back to the grindstone. More soon!
John Maxwell/The Difference Maker Interview
Posted Aug. 30, 2006 6:21 a.m. by todd-sattersten
In Audio - 800 CEO Read Blog

This week's podcast is with John Maxwell, author of The Difference Maker. I had a chance to talk with John for about 30 minutes about the power of attitude. The subtitle for the book is "Making Your Attitude Your Greatest Asset". We talk about what attitude is, what attitude can and cannot do for you, and the five things that can negatively impact your attitude.
mp3, 27:21, 18.8MB
We Have Finally Made It
Posted Aug. 22, 2006 6:23 a.m. by todd-sattersten
In The Company - 800 CEO Read Blog
Publishers send catalogs for each season they publish books. This is still the primary way books are marketed and sold in the industry. A salesman sits with a book buyer and they walk through the catalog.
One of the things you will see in catalogs and on galleys (pre-published versions of books) is a list of the things publishers are going to do to promote the book. This is to show book buyers of a publisher's commitment to a title.
We have been slowly building our promotion methods for business books. Jack told me about a year ago that we will have made it when we start making the lists.
Here is the blown-up back cover of The Difference Maker by John Maxwell.

The podcast will be up next week.
:)
Impossible
Posted Aug. 16, 2006 10:03 a.m. by todd-sattersten
In Personal Development - 800 CEO Read Blog
Impossible is just a big word thrown around by small men who find it easier to live the world they've been given than to explore the power they have to change it. Impossible is not a fact. It's an opinion. Impossible is not a declaration. It's a dare. Impossible is potential. Impossible is temporary. Impossible is nothing.
-John Maxwell in The Difference Maker quoting a Adidas ad he saw in ESPN Magazine.
*Bonus YouTube Link: Nothing Is Impossible
