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Hardcover
240 pages
ISBN 9780787960759 Published April 2002
Jossey-Bass
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Posted March 11, 2010 9:14 a.m. by 800-ceo-read
For over ten years, Pat Lencioni has helped define the genre of the business fable. He is most famous for The Five Dysfunctions of a Team, which I thought so highly of that I included it in our collection of The 100 Best Business Books of All Time. When Lencioni’s newest book came across my desk I was curious about the title, but also cautious: the title is eye-catching and memorable, but how was Lencioni going to pull this one off?
I needn’t have worried. What makes Lencioni’s fables so compelling is his skill at creating a real world populated by characters you believe in. Then into that world, Lencioni presents a common problem that you can relate to and a series of problem-solving decisions that you can then apply to your own experience. Time and again, Lencioni succeeds at teaching through storytelling and Getting Naked is no different.
Getting Naked is about vulnerability and transparency. Nakedness in this case is a counterintuitive approach to presenting yourself to a client or customer. Instead of going into a sales call loaded for bear with a PowerPoint presentation and all sorts of hype about who you are, you should go into the meeting naked, asking questions, being open, and nearly giving your expertise away. Every meeting should be about the client, not about you.
Lencioni’s story is about a big consulting firm that buys a little, but very successful, boutique consulting company. The executive responsible for the incorporation of the merger discovers that the small consulting firm has little or no sales costs, because most of the small firms clients are referrals from existing clients. The reason? Outstanding service derived from shedding the three big fears that drive customers away: fear of losing the client, fear of being embarrassed, and fear of being inferior. The executive then brings all he has learned back to the big consulting firm—and to you.
Besides being an outstanding storyteller, Pat Lencioni speaks a language that works perfectly for training. In fact, Getting Naked will be read by my staff and will be the basis of a new training program—that’s how valuable I think this book is.
Reviewing Reviews
Posted Sept. 26, 2008 6:30 a.m. by dylan
In Uncategorized - 800 CEO Read Blog
Heather Green has written a wonderful review of Jeff Howe's Crowdsourcing: Why the Power of the Crowd is Driving the Future of Business for the September 29 issue of BusinessWeek. After observing that "Books about the crowd are becoming a crowd unto themselves," Green writes:
What sets Howe's book apart is his focus on business, an examination of different crowdsourcing models, and a deep dive into academic research to explain why people work together. It's a welcome and well-written corporate playbook for confusing times...
In his most recent article for Portfolio, "In Praise of Big Brother," Roger Lowenstein casts a somewhat leery eye at Stephen Baker's The Numerati. He begins:
Stephen Baker envisions a world in which our email and blog postings, our credit-card and grocery purchases, our pulse rates and facial expressions, and even our physical movements (handily tracked by our cell phones) will be fed to a new Brahmin class of math geeks devoted to sending us customized shopping choices, targeted political ads, real-time medical alerts, and the names of potential dating partners, not to mention (lest we be shirking on the job or hiding an illness) alerts to our bosses and insurance companies.
While that sounds awfully scary to me, the author is of the mind that this technology will one day empower us. Regardless of how you feel about these issues, the book does seem very informative and worth a read. Lowenstein describes Baker a "charming writer," and ends the review by calling the book "eye-popping and chilling."
David K. Hurst reveiws four books in the Autumn issue of strategy + business's Books in Brief. The first, Richard Bookstaber's Demon of Our Own Design, was awarded the top spot in the Finance & Economics category of our first annual book awards. The other three books are Stall Points: Most Companies Stop Growing--Yours Doesn't Have To by Matthew Olson and Derek Van Bever, Michael O'Leary: A Life In Full Flight by Alan Ruddock, and Tad Waddington's Lasting Contribution: How to Think, Plan, and Act to Accomplish Meaningful Work.
Fortune's Jia Lynn Yang has picked "eight volumes [that] belong in everyone's briefcase." Of course, Fortune doesn't make this list available online, but the chosen titles are:
Birth of a Salesman: The Transformation of Selling in America by Walter A. Friedman
Presenting to Win: The Art of Telling Your Story by Jerry Weissman
Hug Your Customers: The Proven Way to Personalize Sales and Achieve Astounding Results by Jack Mitchell
Selling to Big Companies by Jill Konrath
The New Strategic Selling: The Unique Sales System Proven Successful by the World's Best Companies by Robert B. Miller & Stephen E. Heiman
Getting to Yes: Negotiating Agreement Without Giving In by Roger Fisher & William Ury
Influence: The Psychology of Persuasion by Robert Cialdini
How to Win Friends and Influence People by Dale Carnegie
Rich Karlgaard has written an update to his "Books to Get Rich By" for Forbes. (You can find the original list of 53 books here.) The lists are broken up into six categories: History and Heroes, How Capitalism Works Today, Instructional Tips, Management Secrets, Food for the Soul, and Useful Entertainment. While the list is too long to list all of the titles, I have listed the entire "Management Secrets" section below.
Only the Paranoid Survive: How to Exploit the Crisis Points That Challenge Every Company by Andrew S. Grove
Killing Sacred Cows: Overcoming the Financial Myths That Are Destroying Your Property by Garret B. Gunderson
The 7 Habits of Highly Effective People by Stephen R. Covey
The Five Dysfunctions of a Team: A Leadership Fable by Patrick Lencioni
Getting to Yes: Negotiating Agreement Without Giving In by Roger Fisher, William Ury & Bruce Patton
What Got You Here Won't Get You There: How Successful People Become Even More Successful by Marshall Goldsmith
Never Eat Alone: And Other Secrets to Success, One Relationship at a Time by Keith Ferrazzi
The Speed of Trust: The One Thing That Changes Everything by Stephen M.R. Covey with Rebecca M. Merrill
Did you notice that Stephen Covey picked up an initial sometime between 7 Habits and Speed of Trust? (edit: As the brilliant Seth Godin has pointed out in the comment section, Stephen M.R. Covey is the eldest son of Stephen R. Covey. I had not known this previously. Don't let it be said business books aren't a family business.) Notable titles from other sections are John Kao's Innovation Nation and Fareed Zakaria's Post American World from "How Capitalism Works Today," Dan Pink's Adventures of Johnny Bunko from "Instructional Tipps," Randy Pausch's Last Lecture form "Food for the Soul," and Michael Lewis's Blind Side from "Useful Entertainment."
Bunches of Business Book Recommendations
Posted Aug. 25, 2008 4:00 a.m. by todd-sattersten
In Lists - 800 CEO Read Blog
There has been quite a run in the blogosphere in the last two weeks with people recommending business books.
Josh Kauffman may have started this tidal wave with his updated 2008 version of The Personal MBA. His list is 77 books long with the mantra "skip b-school and the $100,000 loan: you can get a world-class business education simply by reading these books."
BusinessPundit followed with their 25 Best Business Books Ever post, placing Adam Smith at #25 and In Search of Excellence at the top spot.
For The Best Business Book of 2008 (so Far), Marketing & Strategy Innovation Blog directs people to The Opposable Mind, Presentation Zen, Rain Making, Groundswell, Senior Leadership Teams and Brain Rules.
And then people started finding old lists to highlight. A "Business Book" hit on tweetscan directed me to a October 2007 post at Newly Corporate titled "15 Books For Rogue Professionals and How To Read Them At No Cost." Their no-cost solution is the library, and they recommend everything from Carnegie to Chris Anderson to China Inc.
This led me to another tweetscan hit where Melissa Woo, inspired by this post, spent the morning tweeting her favorites. As a fellow Milwaukeean, I thought I would list all of her favorites.
- Leadership and Self Deception by The Arbinger Institute
- First, Break All The Rules by Buckingham and Coffman
- The Thin Book of Naming Elephants by Hammond
- Getting to Yes by Fisher
- Five Dysfunctions of a Team by Lencioni
- Crucial Conversations by Patterson
- Cultivating Careers by Cynthia Golden
- We Are Smarter Than Me by Libert and Spector
Books Available in Spanish
Posted July 25, 2008 9:29 a.m. by delicious
In Foreign Titles - 800 CEO Read Blog
Here are some titles available now in Spanish. If ordering these books, or any titles in another language, take care to note that availability of these books can change without notice due to publishing need, copyrights, popularity, etc.

Menos es Mas: It's All Too Much by Peter Walsh - Veteran "organizational consultant" TV show host and author Walsh (How to Organize 'Just About' Everything) has more ideas in his latest book on clutter management then the spare closet has junk, and, even better, it's organized, in depth and entirely user-friendly!
Senales: The Three Signs of a Miserable Job by Patrick Lencioni - A consultant, speaker and best selling author (Five Dysfunctions of a Team) pinpoints the reasons behind and way around what many consider a constant of the human condition: job dissatisfaction.
No Es Por el Care: It's Not About the Coffee by Howard Behar - During his many years as a senior executive at Starbucks, Behar heled establish the Starbucks culture, which stresses the importance of people over profits.
El Secreto de Vender: The Art of Selling by Gerardo Mendoza - We live in a world where demand exceeds supply, markets are competitive and money dilutes in a growing number of goods and services. The goal is already know to everybody: SELL!
Best Books To Make Best Workplaces
Posted Oct. 8, 2007 2:36 a.m. by todd-sattersten
In Lists - 800 CEO Read Blog
Last week, The Wall Street Journal announced their Top Small Workplaces 2007 winners.
The Journal asked the folks who run those places what books they would recommend to others trying to create first-class workplaces. Here the alphabetical list of their selections. Click through on the link above to read the winners' comments:
- "The Art of War" by Sun Tzu
- "The Best of Jack Falvey on Management" by Jack Falvey (out of print)
- "The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It" by Michael E. Gerber
- "Execution: The Discipline of Getting Things Done" by Larry Bossidy, Ram Charan and Charles Burck
- "First, Break All the Rules: What the World's Greatest Managers Do Differently" by Marcus Buckingham and Curt Coffman
- "The Five Dysfunctions of a Team: A Leadership Fable" by Patrick Lencioni
- "Flawless Consulting: A Guide to Getting Your Expertise" by Peter Block
- "Good to Great: Why Some Companies Make the Leap … and Others Don't" by Jim Collins
- "Good to Great and the Social Sectors: A Monograph to Accompany Good to Great" by Jim Collins
- "The Heart Aroused: Poetry and the Preservation of the Soul in Corporate America" by David Whyte
- "The New Pay: Linking Employee and Organizational Performance" by Jay R. Schuster and Patricia K. Zingheim (out of print)
- "Paradigms: The Business of Discovering the Future" by Joel Arthur Barker
- "Strategic Planning: What Every Manager Must Know" by George A. Steiner (out of print)
- "Who Moved My Cheese? An Amazing Way to Deal with Change in Your Work and in Your Life" by Spencer Johnson
- "A Whole New Mind: Moving from the Information Age to the Conceptual Age" by Daniel H. Pink
