Re-Imagine!



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Hardcover
352 pages
ISBN 9780789496478 Published Oct. 2003
DK Publishing (Dorling Kindersley)
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Re-Imagine!
By Tom Peters 

Related Blog Posts
Best Business Books via U.S. News and World Report
Posted May 18, 2007 9:06 a.m. by todd-sattersten
In Lists - 800 CEO Read Blog

U.S. News and World Report has a huge special report on the Best Business Books. Their opening says:

Hundreds of business books are published each year. Chances are at least one has the answers you're looking for. But how to find it? U.S. News spoke with 14 leaders from all walks of business life—from academics to entrepreneurs to corporate execs—about the five books they consider indispensable reading for managers.

When magazines do these lists we always create a summary so people can see the picks in one quick view. The commentary that each leader gives is always interesting, so make sure you click through on the author's name if you see something that interests you.

Good To Great made four appearances on the list and Collins is one of leaders providing reading recommendations. Porter's Competitive Strategy appears twice. Otherwise, the picks are unique. I personally like Jeff Pfeffer's picks and reasons the best.

Best Business Books

Chris Anderson (editor-in-chief of Wired, author of The Long Tail)

Jack Brennan (CEO of Vanguard)

Robert Bruner (Dean of Darden School of Business, University of Virginia)

Jim Buckmaster (CEO of craigslist)

Jim Collins (author of Good to Great)

Mark Cuban (owner of the Dallas Mavericks)

Thomas Donaldson (professor at Wharton School of Business)

Carly Fiorina (former CEO of Hewlett-Packard)

Jackie Fouse (CFO of Alcon)

Robert Joss (dean of Stanford Graduate School of Business)

Jeffery Pfeffer (professor at Stanford Graduate School of Business)

John W. Rogers Jr. (chairman and CEO of Ariel Capital Management)

Hector Ruiz (chairman and CEO of AMD)

Deborah Wright (CEO of Carver Bancorp)

Note: I left a couple books off because the leaders were self-promoting themselves or others associated with them.



More Authors Blogging
Posted Sept. 2006 6:53 a.m. by todd-sattersten
In Lists - 800 CEO Read Blog

Add Tim Sanders (Love is The Killer App) to the list of authors who have taken up blogging. I like his post yesterday on the ever present Barticle, articles that got turned into book and should not have. You'll see he mentions 800ceoread as a means to avoiding bad books. :)

In another great post, Tim also quotes a survey that shows there is a big reading gap between the average business person and Fortune 1000 executives (hint: you probably need to read more).

I thought I would compile a decent list of other authors who are also wisely getting their message out through blogging:



This list is in no way complete. Please leave others I have missed in the comments.



Branding Unbound by Rick Mathieson - Part V
Posted Sept. 16, 2005 4:12 a.m. by 800-ceo-read
In Excerpts and Essays - 800 CEO Read Blog

Q&A

Tom Peters: The Gospel According to St. Peters

Part polemicist, part unabashed cheerleader, Tom Peters says the future of business will be driven by those who laugh in the face of todays play-it-safe corporate mind-set and fearlessly allow themselves to "screw up, think weird, and throw out the old business playbooks."

Of course, hes always had a sensationalist streak. With the success of his best-selling books, In Search of Excellence, The Brand You, and half-dozen others, Peters invented the manager-as-rock-star ethos of the 1980s, and the "Me, Inc." entrepreneurialism of the 1990s. The Los Angeles Times has called him "the father of the postmodern corporation." And today, companies pay the sixty-year-old rabble-rouser up to $50,000 for a one-hour speech in hopes of gleaning some secret to success in twenty-first-century business. In Peterss eyes, tomorrows increasingly messy and chaotic world belongs

to those who embrace "creative destruction"; nimble, creative innovators who go beyond the production of mere products and services to master the all-powerful customer experience.

RICK MATHIESON: One of your major themes is the power of disruptive technology. How do you think the emergence of mobile technologies and pervasive computing can best be put to use to enhance the way organizations operate?

TOM PETERS: The most important thing I can say is, 'I dont know.' And anybody who says they do know is an idiot,

and you may quote me on that. And what I mean by this is, I think the change is so profound, particularly relative to the extremely young men and extremely young women who will be peopling organizations ten years from now, that I think weve got to make the whole damn thing up anew. I refuse to consider that Im the genius who has mapped the path out.

I think Ive said some things that are not silly. But as Peter Drucker said, were still looking for the Copernicus of the New Organization. I quote a lot of people, like David Weinberger, who I adore, who wrote this book called Small Pieces Loosely Joined, and Howard Rheingold with Smart Mobs, and so on. I think that there are a whole lot of very smart people who are painting some very interesting pictures right now. But to say that somebody has painted the correct picture is a gross exaggeration, and it sure as hell isnt me.

RM: Some of your most exciting themes have always been around branding and creating memorable customer experiences. Today, when companies look at new technology, how should we move the discussion about technology from creating efficiency to creating experiencesthe value that technology can bring to your brand?

TP: Obviously, even though its technologically driven, Apple/Pixar has always created great experiences, albeit at

a price.

Look, were moving to a more and more ethereal society where the manufactured product is less significant than before. And as we continue to shift these very expensive jobs offshore, the question, the issue, the struggle is, "Whats left?" And presumably whats left increasingly is the very high valueadded stuff, and that value-added stuff is the stuff Steve Jobs has understood since the beginning of time.

RM: In your recent book, Re-Imagine: Business Excellence in a Disruptive Age, you write about your own tombstone and wanting to be remembered as "a player." What does that mean in the disruptive age when wireless is redefining just about everything?

TP: Im older than you are; thats the easy answer. People at sixty think about things that people who are significantly

less therein dont. Im almost in a sappy way taking advantage of my age here. But I think the big message is: This whole new technology thing-whether were talking Napster, whether were talking the Recording Industry of America, whether were talking wireless, whether were talking about war with terrorists-[means] were engaged in this exceptionally energetic process of redefinition, which will generate some number of winners, and lots of losers. And participation vigorously therein is what its all about.

I look at all the people who are sour, including Silicon Valley people who thought God put them on Earth to make $1 million by the age of twenty-six, if not $10 million, and I say, how cool to be part of this. I love some of those who have made a trillion dollars and some who are less well-known who have lost a trillion dollars, but were vigorously engaged in the fray. [Its all] about those in the fray at a time of truly dramatic change. Something quite exceptional is going down. In the best sense of the word-and not said with naivete or rose-colored glasses-its a very cool time to be alive.



New Book Excerpts!
Posted Sept. 14, 2005 9:12 a.m. by kate
In Marketing - 800 CEO Read Blog

Yesterday, I started posting excerpts from Rick Mathieson's recently published book Branding Unbound. The excerpts are from Mathieson's question and answer sessions with several leading business people.

Here is the line-up for the week:

Wednesday's Q&A: Mathieson interviews Don Peppers

Author of Entreprise One to One and Return on Customer

Today's Q&A: Mathieson interviews Christopher Locke

Co-author of The Cluetrain Manifesto and author of Gonzo Marketing

Tomorrow is a double-header with two great interviews:

  1. Mathieson interviews Seth Godin

    Author of Purple Cow, Free Prize Inside! and many more

  2. Mathieson interviews Tom Peters

    Author of Re-Imagine, The Pursuit of Wow! and many more

Finally, Friday's line-up includes:

Mathieson interviews Howard Rheingold

Author of Smart Mobs and The Virtual Community

Enjoy!



Books for Your Design Library
Posted Feb. 16, 2005 9:53 a.m. by todd-sattersten
In Lists - 800 CEO Read Blog

Design, design, design...you can't avoid hearing it almost every day. Tom Peters spends alot of time in Re-Imagine talking about it. Design is one of the themes in Dan Pink's new book A Whole New Mind.

I noticed a list in HOW Magazine this month entitled "20 Essential Books For The Designer's Shelf". To get out of your normal reading pattern, you may want to check out a couple of these. I have added comments on the books I know:

P.S. I added a category called Design. I think we are going to be talking about it more and more.






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