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Posted Jan. 10, 2008 3:28 a.m. by kate
In Marketing - 800 CEO Read Blog
Yes, there's now an action figure of the famous business guru Seth Godin. At a towering 5.375", he'll fit in any cubicle and your suit pocket. He comes with a free prize inside (not the book), a Little Book of Marketing Secrets and special Seth powers.
We're doing a special deal. We'll send you a free action figure when you purchase a 10-pack of Seth's newest book, Meatball Sundae. First come, first serve.
Meet Seth, the action figure: 
Get your own Seth action figure and 10 copies of Meatball Sundae to share.
If you haven't seen it yet, Jackie of Creating Customer Evangelists and Citizen Marketers built and tried her own Meatball Sundae. ew.
More Authors Blogging
Posted Sept. 2006 6:53 a.m. by todd-sattersten
In Lists - 800 CEO Read Blog
Add Tim Sanders (Love is The Killer App) to the list of authors who have taken up blogging. I like his post yesterday on the ever present Barticle, articles that got turned into book and should not have. You'll see he mentions 800ceoread as a means to avoiding bad books. :)
In another great post, Tim also quotes a survey that shows there is a big reading gap between the average business person and Fortune 1000 executives (hint: you probably need to read more).
I thought I would compile a decent list of other authors who are also wisely getting their message out through blogging:
- Frans Johansson (The Medici Effect)
- Seth Godin (Small is the New Big, Purple Cow)
- Tom Peters (Re-Imagine)
- Ben McConnell and Jack Huba (Creating Customer Evangelists)
- Laura Ries (The Origin of Brands)
- Bob Sutton (Hard Facts, Weird Ideas That Work)
- Guy Kawasaki (The Art of The Start)
- Malcolm Galdwell (blink)
- Andrea Learned (Don't Think Pink)
- Jill Konrath (Selling To Big Companies)
- Steve Farber (The Radical Edge)
- Lisa Haneberg (Focus Like a Laser Beam)
- Brian Carroll (Lead Generation for The Complex Sale)
- John Hagel (The Only Sustainable Edge)
- Joe Jaffe (Life After The 30-Second Spot)
- Greg Stielstra (Pyromarketing)
- Dan Pink (A Whole New Mind)
- Chris Anderson (The Long Tail)
This list is in no way complete. Please leave others I have missed in the comments.
Caught my eye.
Posted Aug. 30, 2006 8:17 a.m. by kate
In Marketing - 800 CEO Read Blog
A few posts on the art of word of mouth in the last week have caught my eye.
First is Guy Kawasaki's early review of Andy Sernovitz's (CEO of the Word of Mouth Marketing Association) book Word of Mouth Marketing due out this November. Guy posted on some of the highlights:
The most powerful word-of-mouth advocates might be the customers who have only done business with you once so far.
First impressions are important. What are you doing to encourage this w-o-m?
Two interesting examples, also from Andy, are:
The Prostate Net, a not-for-profit educational organization, contacted 50,000 barbers to talk to their clients about prostate cancer detection and prevention.The Wynn Las Vegas resort gave free rooms to cabbies to generate word-of-mouth advertising via this very influential part of the transportation infrastructure.
Wynn and the Prostate Net both gave their possible advocates the tools (some would call experience) to talk about.
. . .
. . .
Next along the same lines...
Why companies should make prettier user manuals. Customers are attracted by pretty brochures and advertisements but what about user manuals? How many times have you actually enjoyed picking up the DVD manual or reading how to build an IKEA item?
How J. Crew remembered Jackie. It's hard to believe that a chain like J.Crew would remember someone's favorite sports team. I'm amazed. There's always more to learn about customers.
Citizen Marketers In Mainstream Media
Posted Aug. 14, 2006 6:13 a.m. by todd-sattersten
In Marketing - 800 CEO Read Blog
Ben and Jackie of Creating Customer Evangelists are in today's Chicago Sun-Times talking about their new book Citizen Marketers.
In the midst of planning an event?
Posted May 11, 2006 8:29 a.m. by kate
In Marketing - 800 CEO Read Blog
A few tips for event planners. The first set comes from Jackie and Ben in the Event magazine on the art of developing evanglists from your event attendees. Here's how:
- Ask customers to facilitate activities
Have customers volunteer to lead sessions.
- Provide peer-to-peer opportunities
Encourage your attendees to meet, greet and chat with each other.
- Be interactive
Retention rates are higher when people use what they're learning and aren't just listening to speakers.
- Set word-of-mouth goals
"Create phrases you want customers to spread and design your event accordingly."
- Be creative and surprising
Maybe this means having a surprise speaker or event. Attendees don't need to know everything ahead of time.
- Plan a social-media strategy
Let people connect to each other online through blogs, wikis, and tags.
- Make wi-fi access free
Wi-fi will help spread your word because attendees can chat/update outsiders in real-time as to what's going on and what they're learning.
- Webcast presentations, sessions, and keynotes
If people can't join you at the location, let them join you online through webcasts, podcasts and other virtual medais.
- Solicit feedback
Feedback from attendees will make sure you're delivering the right message and they're enjoying it. So open your ears and build a platform so you can listen while the event is happening.
- Create ownership
One way to do this is to "invite customers to join an event council."
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Book suggestions on events from BtoB:
- Build a Better Trade Show Image
- Experiential Marketing
- Guerrilla Trade Show Selling
- Powerful Exhibit Marketing
- The Event Marketing Handbook
- Trade Show and Event Marketing
