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Hardcover
230 pages
ISBN 9780814408155 Published June 2004
AMACOM/American Management Association
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TOC - Don't Think Pink
Posted July 7, 2004 9:07 a.m. by todd-sattersten
In Marketing - 800 CEO Read Blog

I was looking through Don't Think Pink by Lisa Johnson and Andrea Learned. I thought this would be a good book to publish of Table of Contents.

Contents

1. Brain Training - How Not to Think Pink
2. Now You See "Her" - The Visible Approach to Marketing to Women
3. Now You Don't (See "Her") - The Transparent Approach to Marketing to Women
4. Inside A Women's Mind - The Scientific Underpinnings
5. Shaping The Generations - Baby Boomers (and Matures) to Gen Yers
6. Looking Beyond Generations - The Buying Filters of Life Stages and Roles
7. Cultural Influencers - The Buying Filters of Emerging Majorities
8. Learning Curves and Life Stages - Relationship-Building Opportunities
9. The Internet-Savvy Woman - Connecting with Her Online
10. Online Research - Using E-Marketing to See Women Clearly
11. Enlisting Women As Your Marketing Partners - An Alliance for Brand Success

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Something else beside Pink
Posted July 2004 2:45 a.m. by todd-sattersten
In Marketing - 800 CEO Read Blog

Michele at Wonderbranding is reading Don't Think Pink by Lisa Johnson and Andrea Learned. Johnson and Learned run a marketing consulting firm called ReachWomen. On their website, they give you an opportunity to download the first chapter and try it out.

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