$21.95
Customize It
Hardcover
243 pages
ISBN 9780814472996 Published Sept. 2005
AMACOM/American Management Association
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Posted Sept. 26, 2005 8:06 a.m. by todd-sattersten
In History and Biographies - 800 CEO Read Blog
I didn't create a lot of fanfare ahead of this, but this week were are running the 10th Business Blog Book Tour. I am tickled that Darren Rovell, author of First in Thirst: How Gatorade Turned the Science of Sweat into a Cultural Phenomenon, is joining us this week. Darren is a reporter for ESPN.com and has written an interesting history of the first sport drink.
Today he is visiting with Andrea Learned. Here is the rest of the schedule:
September 27th - Brand Autopsy
September 28th - Marketing Playbook
September 28th - Slacker Manager
September 29th - Personal MBA
Business Blog Book Tour #10
Posted Sept. 7, 2005 5:05 a.m. by todd-sattersten
In History and Biographies - 800 CEO Read Blog
I wanted to announce the next Business Blog Book Tour. We are going to have Darren Rovell and his book First in Thirst. Darren has written a biography of Gatorade from an experiment at University of Florida to the multi-billion dollar brand it is today.
Darren has a blog where he talks about everything that is Gatorade if you want to get a little more info.
Here is schedule for the tour:
September 26th - Learned on Women
September 27th - Brand Autopsy
September 28th - Marketing Playbook
September 28th - Slacker Manager
September 29th - Personal MBA
A Look at the Fall
Posted Aug. 24, 2005 8:50 a.m. by todd-sattersten
In History and Biographies - 800 CEO Read Blog
Here are some books we are liking for the fall.
Competition Demystified by Bruce Greenwald and Judd Kahn (Aug.) - The author revisit and simplify Porter's Five Forces. I was skeptical, but they sold me in the introduction.
First in Thirst by Darren Rovell (Sept.) - This is a interesting brand biography on Gatorade. You will see this book on the BBBT at the end of September.
Bag the Elephant by Steve Kaplan (Sept.) - Bard Press puts out one book a year and each one is without fail is a great title. GUTS!, Marketing Outrageously, and Little Red Book of Selling were all from Bard Press. This year's book is about the idea of small business attracting and retaining big customers.
Radical Careering by Sally Hogshead (Sept.) - The book has great design and a powerful message. It reminds me of Fast Company in its heyday. Brand Autopsy has a nice preview.
Let My People Go Surfing by Yvon Chouinard (Oct.) - The Republic of Tea and Raising The Bar showed us there was a different way to do business. Patagonia founder Yvon Chouinard continues the tradition.
The Big Moo by Seth Godin and the Group 33 (Oct.) - The book is a perfect follow-up to Purple Cow.
The Number by Lee Eisenberg (Jan.) - This book takes a Gladwell-like look at retirement. The question is "What is your number?"
So, there is a little something for everyone to read this fall.
Enjoy!
