Experience Economy


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Hardcover
254 pages
ISBN 9780875848198 Published April 1999
Harvard Business School Press
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Experience Economy
Work is Theatre & Every Business a Stage
By B Joseph Pine, James H Gilmore 

Related Blog Posts
Second Acts and our Paperback
Posted Aug. 24, 2011 10:41 a.m. by dylan
In - 800 CEO Read Blog

With weary conviction, F. Scott Fitzgerald wrote near the end of his life that "There are no second acts in American lives." He gets picked on a lot for that, mostly because it's an easy and somewhat eloquent introduction to the many stories that get written about second acts in American life. He also wrote that "All good writing is like swimming underwater and holding your breath." If that one is true, our resident wordsmith and editor-extraordinaire, Sally Haldorson, has been holding her breath for quite a while now, making her way through the upcoming paperback edition of The 100 Best Business Books of All Time.

It's the book's second act, and it has been reworked significantly with some additions we think you'll love. We're looking forward to the book's release later this year, but I'm sure we'll have to revisit it yet again for a third act someday, because business book publishing didn't stop after our book was finished and neither did the authors of the books that were chosen. And the authors aren't making future editions easier for us, either. They continue churning out wonderful new acts that add to the story and trajectory of their work.

Here is a list of the books coming out just this calender year from authors included in The 100 Best, along with the books that got them there:

And these are not just the second acts for most of these authors—this will be Michael Lewis's fourteenth book. With all of the great new authors entering the game today that we need to discover and read, this level of continued productivity and excellence seems almost unfair to our collective free time.



InBubbleWrap - The Experience Economy
Posted March 12, 2009 9:06 a.m. by dylan
In 100 Best - 800 CEO Read Blog

Sooo, those of you who haven't thrown your hat in the ring for a free copy of The Experience Economy over at inBubbleWrap, what are you waiting for? It's not like you have to worry about getting your hat back... it's not a real hat you're throwing.

Todd discusses the book below. If you like what you hear, head on over to inBubbleWrap and win yourself a copy. We have 25 available.



Jack Covert Selects - Notes on Directing
Posted Oct. 9, 2008 8:05 a.m. by 800-ceo-read

Notes on Directing: 130 Lessons in Leadership from the Director's Chair by Frank Hauser ad Russell Reich, Walker & Company, 127 pages, $15.00, Paperback, September 2008, ISBN 9780802717085

Authors Joseph Pine and James Gilmore told us "Work is Theatre" in their 1999 book The Experience Economy. The authors drew on the arts, in particular theatre, and explored the metaphor between business and the stage. The script for a play is "the basic code of events," much like how a firm choreographs the exchanges between sales, order entry, operations, and distribution. The performance itself is the product delivered, the value created. The metaphor grows as human resources become the casting department, and the director's role resembles a more dynamic version of the typical project manager or business leader. We chose another book this month that exposes those same parallels.

Notes on Directing by Frank Hauser and Russell Reich was written for the aspiring director looking to improve their craft. The book publisher Walker & Company recognized the same thing I did and chose the subtitle "130 Lessons in Leadership from the Director’s Chair." This book is about getting a group of people all on the same page and accomplishing something, whether it’s staging a play, launching a product, or holding a bake sale.

The book is delivered in short bursts and an active voice. Do this. Don't do that. Here are just a few of business corollaries you'll find:

29. Directing is mostly casting.

Some say directing is 60 percent, others say 90 percent. Regardless, it's a lot. There is not a more important single decision you will make during production than who you put into a role. ...

61. Sincerely praise actors early and often.

... Rather than correcting your actors all the time, get into the habit of frequently telling them what they are doing right. ...

65. Never, NEVER bully ...

... either by shouting or sarcasm, or worse of all, imitation. It will get a laugh and make an enemy. ...

70. Please, PLEASE be decisive.

As the director, you have three weapons: "Yes," "No," and "I don't know." Use them. Don't dither; you can always change your mind later. Nobody minds that. ...

The Arts have been doing innovation and project management for several centuries longer than us business types. Notes on Directing is another example that shows there is a lot to learn from other disciplines.



April 2008 International Best Sellers
Posted May 5, 2008 5:08 a.m. by delicious
In Global Business - 800 CEO Read Blog

Here are our TOP 10 business books that people across the world are reading:

1) Blue Ocean Strategy by W. Chan Kim and Renee Mauborgne - Malaysia

2) Fire Them Up! by Carmine Gall - Norway

3) One Billion Customers by James McGregor - Switzerland

4) It's Not About the Coffee by Howard Behar - Canada

5) Citizen Marketers by Ben McConnell and Jackie Huba - United Kingdom

6) Rules to Break and Laws to Follow by Don Peppers and Martha Rogers, PhD - Singapore

7) Leadership from the Inside Out by Kevin Cashman - The Netherlands

8) Who's Your City? by Richard Floriday - Canada

9) Payback by James P. Andrew and Harold L. Sirkin - Australia

10) Experience Economy by B. Joseph Pine II and James Gilmore - United Kingdom



Our valentine to you...
Posted Feb. 14, 2007 5:56 a.m. by kate
In Misc. - 800 CEO Read Blog

Happy Valentine's Day!

We thought about sending you a valentine or two but decided to give away our e-book, Nine Minds on Marketing [clicking this link will download the pdf]; you may recognize it from our Boss' Day sale. Compiled and written by the talented Andrea Learned; you'll discover the insights uncovered of the pickings of nine marketing minds.

-----

You'll hear from:

  1. The Story Factor: Inspiration, Influence, and Persuasion through the Art of Storytelling
    by Annette Simmons
  2. Treasure Hunt: Inside the Mind of the New Customer
    by Michael J. Silverstein
  3. Emotional Design: Why We Love (or Hate) Everyday Things
    by Donald A. Norman
  4. The Experience Economy: Work is Theatre & Every Business is a Stage
    by B. Joseph Pine and James H. Gilmore
  5. The Trendmaster’s Guide: Get a Jump on What Your Customer Wants Next
    by Robyn Waters
  6. The Marketing Playbook: Five Battle-Tested Plays for Capturing and Keeping the Lead in Any Market
    by John Zagula
  7. Juicing the Orange: How to Turn Creativity into a Powerful Business Advantage
    by Fred Senn
  8. PyroMarketing: The Four-Step Strategy to Ignite Customer Evangelists and Keep Them for Life
    by Greg Stielstra
  9. Robin Hood Marketing: Stealing Corporate Saavy to Sell Just Causes
    by Katya Andresen






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