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ISBN 9780887307287 Published March 1995
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Posted April 27, 2010 8:35 a.m. by dylan
In - 800 CEO Read Blog
If you know who Jeff Hayzlett is, it is probably from his appearances on television or his Twitter footprint. But the chief marketing officer of Kodak is now venturing into the wonderful world of analog with his new book, The Mirror Test: Is Your Business Really Breathing?, being released by Business Plus in May. And he has done something in that book that I wish more authors would do. He has included an appendix in which he lists his "Business Library 'Must' List." It gives you an idea of what has influenced him most over the years (and, just maybe, an idea of what to expect from his book). It includes:
- The Long Tail: Why the Future of Business Is Selling Less of More by Chris Anderson
- Barbarians at the Gate: The Fall of RJR Nabisco by Bryan Burrough & John Helyar
- How to Win Friend and Influence People by Dale Carnegie
- Good to Great: Why Some Companies Make the Leap...and Others Don't by Jim Collins
- The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change by Stephen R Covey
- The Practice of Management by Peter F. Drucker
- The E-Myth: Why Most Businesses Don't Work and What to Do about It by Michael Gerber
- The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell
- The Goal: A Process of Ongoing Improvement by Eliyahu M Goldratt & Jeff Cox
- Think and Grow Rich by Napoleon Hill
- Iacocca: An Autobiography by Lee Iacocca with William Novak
- What Would Google Do? by Jeff Jarvis
- Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone. by Mitch Joel
- Rich Dad, Poor Dad: What the Rich Teach Their Kids about Money-That the Poor and the Middle Class Do Not! by Robert T Kiyosaki with Sharon L Lechter
- Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business by Jay Conrad Levinson
- Swim with the Sharks Without Being Eaten Alive: Outsell, Outmanage, Outmotivate, and Outnegotiate Your Competition by Harvey MacKay
- The Greatest Salesman in the World by Og Mandino
- In Search of Excellence: Lessons from America's Best-Run Companies by Tom Peters & Robert H Waterman
- The Wealth of Nations by Adam Smith
- Trump: The Art of the Deal by Donald J Trump with Tony Schwartz
- The Art of War by SinTzu
- Sam Walton: Made in America by Sam Walton with John Huey
- Secrets of Closing the Sale by Zig Ziglar
Not only does his book get extra points from me for including a list of his favorites, Hayzlett himself gets extra credit for using a Garrison Keillor quote to introduce the list: "A book is a gift you can open again and again."
Crowdsourced Entrepreneurial Reads
Posted Sept. 14, 2009 9:17 a.m. by todd-sattersten
In Lists - 800 CEO Read Blog
A few weeks ago, Fred Wilson from avc.com kicked up interest in books that entreprenuers should read. Fred, in particular, made the point that "there is way more insight to be gained from stories than from business books." He suggested Kavalier and Clay, Atlas Shrugged, The Prince, and anything by Shakespeare.
At the end of his post, he asked for more suggestions. The post generated 191 comments and prompted the creation of a wiki.
I pulled all the books from the wiki over into this post and linked to the books. The [FW] tag denotes that it was endorsed by Mr. Wilson himself directly or in the comments of the original post.
- Atlas Shrugged [FW]
- The Prince [FW]
- All of Shakespeare's Histories & Tragedies [FW]
- Founders at Work
- Autobiography of Malcolm X
- Catch-22 [FW]
- The Gold Coast
- State of Fear
- Confessions of a Street Addict
- Selling the Wheel
- Plato's Republic
- The Meditations of Marcus Aurelius
- Tractatus Logico-Philosophicus
- Moby Dick [FW]
- The Art of War [FW]
- Exodus
- Taking on the World
- A Short History of Nearly Everything
- Garp [FW]
- Jonathan Livingston Seagull [FW]
- Rossi: MotoGenius
- The Puritan Gift
- The Fountainhead [FW]
- Pillars of the Earth
- The White Tiger
- The Monk and the Riddle
- Outrageous Optimism: Wisdom for the Entrepreneurial Journey
- The E-Myth Revisited
- Setting The Table [FW]
- Zen and the Art of Motorcycle Maintenance
- Siddartha [FW]
- Confederacy of Dunces
- Dark Star Safari
- Project X - Nissin Cup Noodle
- The Red Horse
- St. Augustine's Confessions
- Mastery
- The Four Agreements (Miguel Ruiz)
- Tao Te Ching (Lau Tzu)
- The Sharper your knife, the less you cry (Kathleen Flinn)
- What Would Google Do? (Jeff Jarvis)
- Burn Rate (Michael Wolff)
- Startup (Jerry Kaplan)
- The Hero with a Thousand Faces (Campbell)
- The Alchemist (Coelho)
- The Adventures of Huckleberry Finn (Twain)
- Alice's Adventures in Wonderland (Carroll)
- The Wealth of Nations (Smith)
- Absalom, Absalom (Faulkner)
- The 33 Strategies of War
- The 48 Laws of Power
- Hide a dagger behind a smile
- Cold Calling For Chickens
- Disclosing New Worlds: Entrepreneurship, Democratic Action, and the Cultivation of Solidarity (Flores)
- The Art Of Profitability
- The Innovator's Dilemma
- Crossing The Chasm
- Blue Ocean Strategy
- What I Wish I Knew When I Was 20
- The Compassionate Samurai
- The Art of Learning
- The Selfish Gene
- Capital (Karl Marx)
- Mein Kampf
- The Singularity is Near
- How to Win Friends & Influence People
- Hope is not a Strategy
- The Four steps to the Epiphany
- The Principles of Product Development Flow - Second Generation Lean Product Development
- One Hen
- Blueprint To A Billion
- Moneyball
- The Places In Between
- Mavericks at work
- Blink
- The Tipping Point
- Outliers
- Freakonomics
- Behind Closed Doors (Secrets of great management)
Twitter Quotes From May
Posted June 5, 2009 4:49 a.m. by todd-sattersten
In General Management - 800 CEO Read Blog
Here are some of the nuggets we have been retweeting over the past month:
@asimburney - Is it that hard to write business books without American sport metaphors?? what the hell is a yardline? come to think of it what's a yard???
"One of the BEST business books ever is "The Little Engine That Could." according to @successtool
@outdoor_girly - Theory: successful people read best selling business books, wildly successful read random books (philosophy), normal people just don't read
@kbarnesrtp Just finished Death by Meeting by Lencioni. Highly recommend esp. if you like biz books in story format (e.g., The Goal).
@mktgdouchebag Start With No is the greatest book written about successful negotiations. I read it twice; most biz books bore me.
@benjonjeffery Business books you disagree with are just as good as the inspirational ones because they reveal what you think. (Amen.)
@alanmwebber First Rule of Holes: when in one, stop digging. Second Rule of Holes: know where you should be digging. #rulesofthumb
@meganauman why must business books always be published in hardcover first? i hate hardcover
@AppointmentPlus There are certain books you should read at least once a year. On the top of the list: E-Myth Revisited.
Channel Insider's 21 to Read
Posted May 27, 2009 4:49 a.m. by dylan
In 100 Best - 800 CEO Read Blog
Channel Insider recently posted a slide show of 21 Must Read Books for Business Success. It was compiled by asking "successful solution providers what books have both inspired them and shaped their approach to making their businesses a success." You can get detailed descriptions of the books by viewing the slide show, but the list itself, with links, below. If you're interested in knowing which books are also in The 100 Best Business Books of All Time, they are starred.
- In Search of Excellence: Lessons from America's Best-Run Companies* by Tom Peters & Robert Waterman
- Getting Things Done: The Art of Stress-Free Productivity* by David Allen
- The Power of Process: Unleashing the Source of Competitive Advantage by Kiran K. Garimella
- How to Castrate a Bull: Unexpected Lessons on Risk, Growth, and Success in Business by Dave Hitz
- Balanced Scorecard Strategy for Dummies by Chuck Hannabarger, Rick Buchman & Peter Economy
- Good to Great: Why Some Companies Make the Leap... and Others Don't by Jim Collins
- Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant by W. Chan Kim & Renee Mauborgne
- How to Win Friends and Influence People* by Dale Carnegie
- The Big Switch: Rewiring the World, from Edison to Google by Nicholas Carr
- The Innovator's Dilemma: The Revolutionary Book That Will Change the Way You Do Business* by Clayton M. Christensen (They throw in The Innovator's Solution here as well.)
- The Tipping Point: How Little Things Can Make a Big Difference* by Malcolm Gladwell (They cheat a little here, too, adding Gladwell's subsequent books, Blink and Outliers to this.)
- The Long Tail: Why the Future of Business Is Selling Less of More by Chris Anderson
- Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers* by Geoffrey A. Moore
- The E Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It* by Michael E. Gerber
- The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change* by Stephen R. Covey
- The Daily Drucker: 366 Days of Insight and Motivation for Getting the Right Things Done by Peter F. Drucker
- Groundswell: Winning in a World Transformed by Social Technologies by Charlene Li & Josh Bernoff
- Execution: The Discipline of Getting Things Done* by Larry Bossidy & Ram Charan Ram Charan
- The Go-Giver: A Little Story about a Powerful Business Idea by Bob Burg & John David Mann
- Quiet Strength: The Principles, Practices, & Priorities of a Winning Life by Tony Dungy
- The Art of War by Sun Tzu
Inc. Magazine's 30th Anniversary Book Recommendations
Posted April 8, 2009 10:03 a.m. by todd-sattersten
In Lists - 800 CEO Read Blog
Inc. Magazine is celebrating 30 years of publication this month and as a part of their coverage have put together "The Business Owner's Bookshelf" - 30 books people running small businesses should read.
Here is the list in its entirety:
- Against the Gods: The Remarkable Story of Risk, by Peter Bernstein (1996)
- The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything, by Guy Kawasaki (2004)
The Box: How the Shipping Container Made the World Smaller and the World Economy Bigger, by Marc Levinson (2006)
Brand New: How Entrepreneurs Earned Consumers' Trust from Wedgwood to Dell, by Nancy F. Koehn (2001)
The Dilbert Principle: A Cubicle's-Eye View of Bosses, Meetings, Management Fads, and Other Workplace Afflictions, by Scott Adams (1996)
The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It, by Michael Gerber (1995)
The Effective Executive: The Definitive Guide to Getting the Right Things Done, by Peter Drucker (1967)
The Fifth Discipline: The Art & Practice of the Learning Organization, by Peter Senge (1990)
First, Break All the Rules: What the World's Greatest Managers Do Differently, by Marcus Buckingham and Curt Coffman (1999)
Good to Great: Why Some Companies Make the Leap…And Others Don't, by Jim Collins (2001)
The Great Game of Business: The Only Sensible Way to Run a Company, by Jack Stack (1992)
Growing a Business, by Paul Hawken (1987)
Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage, by Daniel Esty and Andrew Winston (2006)
How to Win Friends and Influence People, by Dale Carnegie (1936)
The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail, by Clayton Christensen (1997)
Intellectual Capital: The New Wealth of Organizations, by Thomas A. Stewart (1997)
The Knack: How Street-Smart Entrepreneurs Learn to Handle Whatever Comes Up, by Norm Brodsky and Bo Burlingham (2008)
Let My People Go Surfing: The Education of a Reluctant Businessman, by Yvon Chouinard (2005)
Made to Stick: Why Some Ideas Survive and Others Don't, by Chip Heath and Dan Heath (2007)
The New New Thing: A Silicon Valley Story, by Michael Lewis (1999)
Nuts! Southwest Airlines' Crazy Recipe for Business and Personal Success, by Kevin Freiberg and Jackie Freiberg (1996)
Ogilvy on Advertising, by David Ogilvy (1983)
On Competition, by Michael Porter (2008)
Personal History, by Katharine Graham (1997)
Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time, by Howard Schultz and Dori Jones Yang (1997)
Small Giants: Companies That Choose to Be Great Instead of Big, by Bo Burlingham (2005)
Soul of a New Machine, by Tracy Kidder (1981)
The Wealth of Nations, by Adam Smith (1776)
What Management Is: How It Works and Why It's Everyone's Business, by Joan Magretta and Nan Stone (2002)
The Wisdom of Crowds: Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations, by James Surowiecki (2004)
Jack and I think it is a pretty good list. Eleven of their 30 books match with selections from The 100 Best. The editors provide some big challenges for readers recommending The Wealth of Nations, On Competition, and The Fifth Discipline. Nuts! and Let My People Go Surfing are great for business owners (also check out Raising The Bar). And their fun add of The Dilbert Principle is a great one, showing us what to do by showing us what not to do.
