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Hardcover
336 pages
ISBN 9781118077559 Published Nov. 2011
John Wiley & Sons
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Posted Feb. 22, 2013 5:00 a.m. by jon
In - 800 CEO Read Blog
Predicting the future can be difficult. Some would say it's impossible. Yet in many predictions, there are things that resonate, things that seem close enough in proximity to the logical flow of events that we see their likelihood. Brian Solis (author of The End of Business as Usual), has written that kind of book. What's the Future of Business?: Changing the Way Businesses Create Experiences first explores the current situation: generational differences, continuous technological advances, and the personal changes in how customers interact with businesses. Then he describes how each change feeds each other, and as generations change, their interactions with businesses change, and technology influences those changes. Change, Solis points out, is often talked about, but what do businesses really do about that change? How can they manage their business through it? How can they stay relevant?
According to the book, this will be done by creating better experiences. Solis states:
"Businesses must now proactively invest in the experiences they want customers to have and use new technology to measure the alignment of intended experiences versus shared experiences. In the future, the new customer hierarchy will either work for you or against you. And if customers are going to talk about you, then give them something to talk about. Experiences are the new "relationship.'"
And Solis practices what he speaks. The book itself is an experience: nice layout, unique size, color graphics, and an interesting table of contents feature at the start of each chapter. The book also includes comics by business author/artist Hugh Macleod, who uses brief statements and images to sum up some of Brian's points. It's a great reinforcement to the key points.
As 'experience' becomes something of a buzzword, we cannot deny that they are powerful. Fundamental, even. Good experiences create good memories, and memories are what we talk about with others. It's not hard to see how this theory applies to any business situation, and any human situation. Maybe the long, hard road ahead can be looked at differently - as an opportunity to make better experiences for those around us, and in turn, ourselves.
The 800-CEO-READ Bestsellers of 2012
Posted Dec. 31, 2012 5:41 a.m. by 800-ceo-read
In - 800 CEO Read Blog
We move a whole lot of business books around the world from our humble offices here in Milwaukee, Wisconsin. Each and every month, we compile our sales numbers and release a bestseller list to recognize the books that are heading out to businesspeople, business schools, and entrepreneurs to help spread ideas, solve problems, promote change, and inspire leadership in the business community. We’ve now compiled those numbers for the entire year, giving weight to both total sales numbers and how long each book stayed on the list (and at what number) and are happy to announce
the bestsellers of 2012.
- From Values to Action: The Four Principles of Values-Based Leadership by Harry M Jansen Kraemer, Jossey-Bass
- What Got You Here Won't Get You There: How Successful People Become Even More Successful (Revised) by Marshall Goldsmith with Mark Reiter, Hyperion Books
- New Power Base Selling: Master the Politics, Create Unexpected Value and Higher Margins, and Outsmart the Competition by Jim Holden & Ryan Kubacki, John Wiley & Sons
- Uncommon Service: How to Win by Putting Customers at the Core of Your Business by Frances Frei & Anne Morriss, Harvard Business Review Press
- End of Business as Usual: Rewire the Way You Work to Succeed in the Consumer Revolution by Brian Solis, John Wiley & Sons
- The Advantage: Why Organizational Health Trumps Everything Else in Business by Patrick M Lencioni, Jossey-Bass
- Taking People with You: The Only Way to Make Big Things Happen by David Novak, Portfolio
- Stewardship: Lessons Learned from the Lost Culture of Wall Street by John Taft, John Wiley & Sons
- Relationship Economics: Transform Your Most Valuable Business Contacts Into Personal and Professional Success (Revised, Updated) by David Nour, John Wiley & Sons
- Strengths Finder 2.0 by Tom Rath, Gallup Press
- 4 Disciplines of Execution: Achieving Your Wildly Important Goals by Chris McChesney, Sean Covey, & Jim Huling, Free Press
- Conversations That Win the Complex Sale: Using POWER MESSAGING to Create More Opportunities, Differentiate Your Solutions, and Close More Deals by Erik Peterson & Timothy Riesterer, McGraw-Hill
- Own Your Success: The Power to Choose Greatness and Make Every Day Victorious by Ben Newman, John Wiley & Sons
- Business of Being the Best: Inside the World of Go-Getters and Game Changers by Molly Fletcher with Justin Spizman, Jossey-Bass
- The $10 Trillion Prize: Captivating the Newly Affluent in China and India by By Michael J Silverstein, Abheek Singhi, Carol Liao, & David Michael, Harvard Business Review Press
- The Energy Bus: 10 Rules to Fuel Your Life, Work, and Team with Positive Energy by Jon Gordon, John Wiley & Sons
- Engagement Marketing: How Small Business Wins in a Socially Connected World by Gail F. Goodman, John Wiley & Sons
- The Go-Giver: A Little Story about a Powerful Business Idea by Bob Burg, John David Mann, Portfolio
- Great by Choice: Uncertainty, Chaos, and Luck--Why Some Thrive Despite Them All by Jim Collins, Morten T. Hansen, HarperBusiness
- Grow: How Ideals Power Growth and Profit at the World's Greatest Companies by Jim Stengel, Crown Business
- The Quest: Energy, Security, and the Remaking of the Modern World by Daniel Yergin, The Penguin Press
- The Behavior Gap: Simple Ways to Stop Doing Dumb Things with Money by Carl Richards, Portfolio
- How We Lead Matters: Reflections on a Life of Leadership by Marilyn Carlson Nelson with Deborah Cundy, McGraw-Hill
- Inside Apple: How America's Most Admired--And Secretive--Company Really Works by Adam Lashinsky, Business Plus
- How: Why How We Do Anything Means Everything (Expanded) by Dov Seidman, John Wiley & Sons
To see what thought leaders and business people are digesting and suggesting every month, you can follow The 800-CEO-READ Business Book Bestseller List on our website.
The End of Business As Usual
Posted Nov. 8, 2011 10:42 a.m. by jon
In - 800 CEO Read Blog
This new book, The End of Business As Usual: Rewire the Way You Work to Succeed in the Consumer Revolution, by new media expert Brian Solis, is another firm reminder to companies that understanding social media will help them better understand their customers. In 2010, Nielsen research determined that 22.7 percent of people were using social networks, up 43 percent over the previous year. The fact that companies can find their customers in one place is helpful. But the fact that they can reach their customers connections is something not easily facilitated previously. As the title of chapter 7 states, "Your Audience Is Now an Audience of Audiences with Audiences." This idea should open companies eyes to this technology more than ever.
But not just because of the marketing opportunities. While Solis' book definitely makes a case for the possibilities within hyper-connections, what's more interesting, as this chapter title and the overall book describe, is the intensely changing landscape of business that we're in, and as these changes continue to occur so rapidly, business, historically, hasn't prepared itself to change as quickly as technology and it's users are driving it to.
This video by Solis elaborates:
For some, this era will truly be the end of business. But for others, it's a time of great opportunity.
The book states:
In just a few short years, we witnessed how people-powered Wikipedia displaced industry giant Britannica as the world's encyclopedia. The so-called wisdom of the crowds is now forming a power of the crowds, creating a new form of group buying to unlock amazing deals online and in the real world. Groupon, LivingSocial, Facebook Deals, and the countless others that are emerging empower groups of people to buy and save together, and in turn, share these opportunities with those to whom they're connected online and offline.
Data heavy, case study heavy, and research driven, The End of Business as Usual is a book we should have read a couple years ago. But, it's better late than never.
