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Hardcover
274 pages
ISBN 9781401322908 Published July 2009
Hyperion Books
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Free
The Future of a Radical Price

Related Blog Posts
strategy + business Best Books of 2009
Posted Nov. 25, 2009 4:52 a.m. by dylan
In General Business - 800 CEO Read Blog

The strategy + business annual books list is always one of the finest and most anticipated of the year. They get really smart and talented people who know how to pick 'em, and have them write (always highly intelligent and insightful) essays on their category—and, of course, the books in it. I've listed the picks below, but it really is worth heading over to strategy + business for the essays. (The links to the individual essays are in the headings below.)

Clive Crook picks the best books on The Meltdown:

Charles Handy picks the Leadership books:

Phil Rosenzweig picks the books on Strategy:

Ayesha Khanna and Parag Khanna take on Globalization:

Judith F. Samuelson picks the Management books:

Catharine P. Taylor finds the best books on Marketing:

Steven Levy looks at the best books on Technology:

James O'Toole picks the best Biographies:

As Theodore Kinni writes in the introduction to this year's essays:

This year’s best business books help us understand current conditions and chart a secure course forward. With luck, next year’s best books will offer similar insight into a recovery of historic proportions.

You can read the full feature here.

We've been following this list since 2003. The previous years' lists are below.

2003 | 2004 | 2005 | 2006 | 2007 | 2008




Financial Times and Goldman Sachs Business Book of the Year - The Longlist
Posted Aug. 12, 2009 10:40 a.m. by dylan
In General Business - 800 CEO Read Blog

The longlist for the 2009 Financial Times and Goldman Sachs Business Book of the Year Award has been announced. The press release states that "The award is designed to highlight the book that provides the most compelling and enjoyable insight into modern business issues, including management, finance, and economics."

The books on the longlist are:

The shortlist will be announced in September, and the overall winner will be announced at gala dinner in London at the end of October. We will, of course, keep you informed of further developments.




Kevin Kelly weighs in on Free
Posted July 22, 2009 10:21 a.m. by dylan
In Internet - 800 CEO Read Blog

The brilliant Kevin Kelly, author of Out of Control: The New Biolgy of Machines, Social Systems, & the Economic World and founder of Cool Tools, offered his take on Chris Anderson's Free: The Future of a Radical Price earlier this week. Somewhat coincidentally, Kevin Kelly is the author of a recent and popular ChangeThis manifesto entitled Better Than Free. And, though that title might suggest a momentous throwing down with Chris Anderson, Gladwell style, maybe even resorting to fisticuffs, it it no such thing. Put simply, he's a fan of Anderson's and the book, writing:

Chris Anderson, editor in chief of Wired, offers the best utilitarian knowledge about the economics of the free I've seen yet. I believe this book will clear up many misunderstandings about this "radical price" and assist creators (that's us these days) in pricing our offerings in a world of "freeconomics."

To read more of his thoughts on the topic, and an excerpt from the book, head on over to Cool Tools. The conversation in the comments of the post is rather vigorous, and with drastically opposing viewpoints.

Disagreement seems to be the natural state surrounding the book, with Malcolm Gladwell penning a New Yorker piece earlier this month that Seth Godin disagreed with (as, unsurprisingly, did Chris Anderson himself). When it comes to this idea and this book, great minds certainly don't think alike.

Here are a few opinions:

Alan Webber | Tim Sanders | Mark Cuban | Chris Brogan | Anil Dash

Anderson added to the conversation when he sat down with Charlie Rose last night.




Jack Covert Selects - Free
Posted July 13, 2009 3:38 a.m. by dylan

Free: The Future of a Radical Price by Chris Anderson, Hyperion, 288 pages, $26.99, Hardcover, July 2009, ISBN 9781401322908

In 1954, Lewis Strauss, the head of the Atomic Energy Commission, declared the dawn of a new era. Diseases would cease to exist. Travel would be effortless. And electricity would become "too cheap to meter."

Strauss's vision has yet to become reality, but Chris Anderson, in his new book Free, asks us to take a mental leap and imagine for a moment that electricity were free. All of our buildings would be heated by electric coil. Everyone would drive electric cars. Deserts would be turned into fertile fields with the water produced by massive desalinization plants powered by an energy source with no cost. Everything that electricity touched would be dramatically altered.

Free electricity may be just a dream, but Anderson points to another area where free has become reality—bits. Moore's Law and its many corollaries describe the phenomenon that processing power, memory and bandwidth keep getting cheaper and, in fact, have already reached a point where they are too cheap to meter—the effects of which we are only beginning to see and feel.

This is merely one sightline made apparent in Free. Anderson gathers history, economic theory, and thought-provoking examples from around the world to make one powerful point: Free is all around us.

The free sample at your local bakery is just a cross-subsidy to encourage your purchase. The magazines sitting on your coffee table wouldn't get there on twelve-dollar subscriptions. Third party advertisers heavily subsidize their production and delivery (and your payment merely acts as a qualifier of your interest).

The fastest growing model online is "freemium," in which software companies entice customers with a no-cost version of a product, adding more valuable features for those willing to pay. My favorite personal example of this is Prezi, an outstanding presentation tool that works completely inside your web browser. The service is free to use, but if you need more storage or the ability to present without an Internet connection, you’ll pay a fee.

Free needs to be on your summer reading list. Entire industries are in the process of being changed and, in the extreme case, destroyed by Free. As Anderson puts it, "Once you switch from shipping atoms to transmitting bits, Free become inevitable." How will the flow of free bits affect your business? Or, how can you use Free to help it prosper? Pick up Free by Chris Anderson and start figuring it out.